03 Feb 10 Mobile and SMS Marketing 2010: History, Software, Tactics, Tips
Mobile and SMS Marketing 2010
Mobile marketing was redefined in 2009 – literally. In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends.
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Tags: mobile marketing, sms, sms marketing
18 Jan 10 Corporate Data Security Trends and Forecasts 2010
Corporate Data Security 2010
- Convergence Has Only Begun: Movement towards convergence of physical and logical security will continue and become the norm rather than the beta test scenario it was in 2009. While new technologies have emerged to better security efforts, “feet on the ground” in the form of security officers is still imperative. The year ahead will see greater focus on ironing out the convergence of physical and logical security, ensuring a “blend” that delivers both the greatest cost-efficiency and highest levels of security.
- “Big Brother” Oversight: Government regulations will create additional costs and impact a wider spectrum of industry sectors as it pertains to security and personal information. With continued incidents of consumer personal data being stolen, health records being released, financial scandals and more, security executives need to be out-front on compliance. They should also prepare for aggressive auditing in areas such as the Health Insurance Portability and Accountability Act, Sarbanes-Oxley, Payment Card Industry Security Standards and the Gramm-Leach-Bliley Act.
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Tags: corporate data security
14 Jan 10 Top Email Marketing Tricks, Tips and Techniques for 2010
Email Marketing 2010
Hi marketers! Ready or not, 2010 is here. It’s time to boost your email marketing sales, right? And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy. And I mean that 2010 is the year of email marketing!
To ring in the New Year, we’ve compiled 5 email marketing tricks, tips and techniques that are likely to gain even more ground this year.
1. Integrating Email With Social Media.
This email marketing tactic – which picked up steam throughout 2009 as a way to boost customer reach – is likely to spread like wildfire throughout 2010. Consider the results of an early 2009 study by Exact Target, Ball State University and the Email Marketer’s club: 46% of marketers planned to incorporate the two marketing strategies in ‘09, compared to 13% in ‘08—a whopping 253% increase.
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Tags: email marketing 2010
07 Jan 10 Avoid Shocking Email Marketing Statistics by Using Reliable Email Marketing Software
Reliable Software Statistics
Shocking email marketing statistics 2009. Avoid these numbers – try reliable software!
1. 21% of email recipients report email as Spam, even if they know it isn’t
2. 43% of email recipients click the Spam button based on the email “from” name or email address
3. 69% of email recipients report email as Spam based solely on the subject line
4. 35% of email recipients open email based on the subject line alone
5. IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists
Tags: email marketing statistics, statistics
04 Jan 10 Email Marketing Trends: What’s Hot in 2010?
Email Marketing Trends
If the recent StrongMail “2010 Marketing Trends” survey is correct, online marketing spending will be up in the coming year. According to the report, 89% of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50% of businesses saying they would allocate additional dollars to their marketing efforts. The survey, conducted online Nov. 17–25, surveyed 1,057 business executives.
What will they be spending their dollars on? Social media and e-mail marketing are the top two areas, with 69% of respondents saying they will be increasing e-mail spending; 59% saying they would be increasing social media efforts; and 69% saying they would be integrating social media and e-mail marketing. They will do so using several strategies, said Kristin Hersant, StrongMail’s director of corporate marketing.
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Tags: 2010, Email Marketing
27 Dec 09 Why People Choose Atomic Email Marketing Software?
Email Marketing Software Company
Why hundreds of thousands of marketers and business owners choose Atomic Email Marketing Software?
No matter how good your email marketing campaign is in terms of content, no matter how big your mailing list is, if you do not have the proper tool to distribute it and then check the results, all of your hard work will be in vain (Unfortunatelly…). Atomic Email marketing software is designed to make this final step easier and more beneficial. And we mean – really increase ROI and profit.
There are a large number of companies currently offering different email marketing solutions. What we are working on now is integrating Atomic Email Marketing Software in your current CRM system; And here comes the best news – we are working on our next generation CRM system, with integrated email marketing tools and some secret features that will make a revolution in CRM market.
Our email software can help you distribute your emails, reach your clients and subscribers and in the same time provide comprehensive statistics and research facilities.
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Tags: email marketing software
22 Dec 09 SMS Marketing Tips, Tricks and Success Stories. Part 2
SMS Marketing
You can find #1 – #4 stories here.
Success Story #5 – TV launches SMS-based marketing campaign
Trouble TV, a UK teen channel is using an SMS-based relationship marketing campaign. The campaign encourages viewers of Trouble TV and visitors to its web site (www.trouble.co.uk) to send in by text message, a promotional code that appears on screen every hour between 12pm and 5pm for a two-week period. Participants are entered into a daily draw, with prizes including mobile phones. (This relationship marketing approach also works well with radio).
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Tags: sms, sms marketing
