Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing great! Here are 4 charts and statistics on corporate social media marketing investments and plans for 2012. As you will see 2/3 of companies are going to increase their social media presence!

AtomPark Software announces StaffCop 5.0 release.

Hi guys,

Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made.

Mobile Email Usage is up for almost 30% – this is the data of USA users, who used their mobile phones to access email from Nov 2010 to Nov 2011.  What does it mean? It means email marketers should pay more attention to optimizing their mailings for different mobile phones and mobile platforms and browsers.

And here comes the digits:

Hey Guys,

Hope you’re doing great! Today I would like to talk about social updating and provide you with 4 tips on how to run social updating the right way – making your subscribers happy, satisfied and asking for more. Nowadays all the companies have Facebook pages, Twitter channels, and accounts on other social networking platforms – all this helps to stay in touch with as many subscribers as possible. But it’s so easy to annoy or scare your fans and virtual friends, so I have prepared 4 tips on how to update your social networking accounts and pages. Let’s start!

1. Be informative. Provide your subscribers with the content you like and think useful. We all know how we like how-to, tricks’n'tips, and other interesting types of information. This is the best content to update your social networking accounts with.

2. Discuss. It’s not enough with posting a content – you need to reply to comments and discuss the exact topic with your fans, subscribers and virtual friends.  They will ask you for more information, they will have questions – and your job is to provide them with answers. This is how you can become an expert in their eyes. And you know what online-respect means!

3.  Traditions. We all like traditions! Traditions is the part of our life. Traditions is what unites us and what make us different. You can hold some weekly or monthly contests, play games with your fans, do something together. This is one of the best ways to make friends with your “friends”

4. Don’t parrot. Too many posts, repetitive posts and re-posts are the 3 horsemen of SMM Apocalypse. It’s so easy to annoy your fans and friends. They will stop following or reading you if there will be an info overload or unrelated info flow from you. Act like a human – post interesting info when it’s necessary, don’t act like an auto submitter

Hey guys,

Hope you’re doing great and started this year like a boss! Time to get back to email campaigns and see how year 2012 is going to change rules of email marketing and make it look experienced, not older! Today I would like to describe Top 3 Email Marketing Trends for 2012 – no more random mailings, new personalization style and Email Service Provider relevancy.

1. Relevancy. Email Service Providers are the bosses of email marketing – we should play by their rules, as no email may be delivered without their consent. Spam filter and email blocking algorithms becomes more and more modern and now it’s time when emails don’t have to be marked as Spam to disappear from the inbox or go to Trash directly. That’s why it’s so important to run ethical email campaigns – ask subscriber to add you to the whitelist, ask them to allow images, and more. Yes, this is going to affect your email lists, but they will convert way better.

2. Triggered Emails. Triggered emails are one of the most converted ones. And you know why? Because people wait them, or even if they do not – they expect them. And open them. And then click. Triggered emails works better than just weekly mailings. You should use them in 2012 for sure. Don’t know when to use them? Here are few examples:

*When someone has registered to your service

*When someone has a birthday

*When someone has updated a shopping cart

*Thank-you emails, etc.

3. Personalization 2.0. It’s not enough with knowing subscriber’s name and surname this time. You should pay more attention to getting more data about your subscribers – this is how you can split your lists into smaller ones by subscribers’ interests, choices, birthday months (to offer them special prices), and many more. You will be shocked how your conversions boost.

Hey Guys,

Hope you’re doing great and had great NY party! Usually I discuss trends and modern techniques in the beginning of the new year, but this time I would like to return to the roots, the basics of digital marketing – Leads. We all know how leads are important – that’s the one of the most important things for all the internet marketers and their businesses.

Before inventing the new ways to generate leads (by the way – our new Lead Extractor software can do it automatically!) please see the list of Top 15 Lead-generators that work best. And remember – basics are called basics, because they work best!

See the list below!