Email is what everyone is talking about, and the topic becomes even more timely when a holiday season approaches. Today we will talk about the most effective frequency for sending letters during the holiday season. This factor tends to increase, and newsletters are sent much more frequently.
This Christmas season is expected to be the most profitable since the financial crisis, with a predicted sales growth of 2% over the previous year.
However, if your newsletter frequency suddenly increases, it will not go unnoticed. This can cause you to be considered a spammer, and your unsubscribe rate will also increase. Consumers do not appreciate dramatic changes.
However, there are some techniques that will prevent you from annoying your subscribers and help you to avoid being branded a spammer.