Atomic Email Marketing Blog ePochta.ru

Hey Guys,

Hope you’re doing great! We all know that a subject line is one of the key factors that “push” a recipient to open your email marketing message. On the one hand email subject line should be very informative and not misleading, on the other – you should follow some tricks that works best and increase an open-rate. I would like to provide you with 4 quick tips to email subject-line optimization – this will increase your open rates! Please enjoy.

1. Avoid Spam-Words. Spam words are still a popular spam-filtering method nowadays. Avoid using words SEX, VIDEO, FREE, CALL NOW, GUARANTEE, ORDER NOW, URGENT. There are about 200 spam-words that activate spam filters. You can easily find them on the web.

2. Keep the subject-line short. We all know that recipients scan their inboxes quickly, and studies show that the best length of the email subject-line is 38-47 symbols.

3. Mention your company name or brand. Other studies show that email subject-line with the brand or company names are more likely to be opened. All because the trust, corporate mailings appears more legit and trustful to recipients. So make it look corporate.

4. Give them a reason! Give your recipients a reason to open the email – make you email subject-line sound funny, memorable, intriguing, etc. Your subject-line shouldn’t leave recipients uninterested and incurious.

Hey Guys,

Hope you’re doing great! We all know that email marketing is highly profitable kind of marketing, and statistically each dollar spent on email marketing campaign returns as $40. Sure, some email marketers have better ROI, some not, but there is one thing that is 100% true – you can always do better and have better return of investments. I would like to provide you with email marketing deliverability and behavioral targeting tricks and tips. Please enjoy!

Deliverability. Recent studies and statistics show that ~20% of email marketing messages never reach recipient’s inbox. Here are some tricks and tips to boost your deliverability up:

• Reduce complaints with relevant content, interest-polls, list splitting by interests and 1-click unsubscribe option.
• Avoid using spam-alarm words. Sure it’s not the only filter used these days by ESPs, but it’s still actual.
• Set up control-accounts – these are email accounts created in each and every popular ESP. Include these accounts into your recipient list, this is how you can check the deliverability to certain email providers.
• Use trusted and not-blacklisted SMTP server for your outgoing mailings.
• Make sure your from-name fits your from-address.

Behavioral targeting. Trigger emails are popular nowadays because they really work. Set up triggered emails based on customer and email subscriber behavior:

• Recommend additional  products and services based on past purchases.
• Ask for a feedback, run email contests and polls.
• Send loyalty messages and offers to subscribers who most frequently open your messages.
• Don’t forget about the Thank-you emails and cross-sale products.
• Provide customer with a special offer or a discount if you notice he checks your products but don’t proceed to a purchase.

Hey guys,

Hope you’re doing great! In the beginning of the 2012 GetResponse published a guide and research on small and medium business email list strategies. The research showed that small and medium size businesses don’t know how to get the maximum of the list building and use just few tips and strategies. I just checked the statistics again today and realized that nothing really changed,  so this statistics below are still useful. From the question and data below you can learn more popular ways to build your list and optimize your email letters. Please enjoy!

Hey Guys,

Hope you’re doing great! We all know that planning task is  harder than it sounds sometimes. I found a great list of email marketing ideas and tips for 2012 – you can find some great ideas here and use them to improve your email marketing campaigns. This email marketing plan covers following areas – list growth, data capture, deliverability improvement, content and design ideas, email automation and segmentation tips, email list inactivity problems, etc. Please enjoy!

List Growth/Data Capture

• Investigate new options and channels that help you acquire more new subscribers and associated data you can use to fine-tune your messages, such as the following:
• Location-based opt-ins using social programs like Foursquare, in-store tablets or kiosks and QR codes on store signage.
• Opting in via SMS text message.
• Social sign-in (subscribers opt in quickly via a social network without filling out innumerable data fields).
• Progressive forms that gather data gradually over a series of prompting emails.
• Optimized preference centers that enable more sophisticated targeting based on demographics and interests.

Deliverability

• Use seed lists or a third-party service to learn your inbox placement rate, not just how many emails didn’t get lost to hard bounces and spam traps.
• Discover what’s driving spam complaints and deliverability issues and which problems you can control, such as address acquisition source/methods; data hygiene practices; frequency or content.

Design/Content/Frequency

• Redesign your emails to be mobile- and touch-friendly:
• Use scalable emails that adjust the content size as the screen grows or shrinks.
• Redesign navigation, links and CTA image buttons to be clicked easily even by “fat fingers.”
• Add mobile versions of emails and landing pages.
• Test and optimize landing and Web pages to maximize conversion from your email traffic.
• Design/redesign email messages to make them shareworthy: easier to share with content that subscribers want to share.
• Add more personality and “voice” to your messages, such as content by employees, subscribers, customers or other stakeholders.
• Design certain email messages to do more than sell — also educate, inform, intrigue, entertain and engage.
• Leverage your investment in other Web/marketing technologies such as recommendation engines or product review management software and add that content to email messages through dynamic content.
• Test different cadences to find which works best with different engagement levels of subscribers.

Automation and Segmentation

• Launch or tweak a pre-purchase program based on customer behavior, such as browsing or cart-abandonment/remarketing.
• Launch or tweak a post-purchase program including surveys, purchase anniversary, bounceback, product replacement, reviews or ratings.
• Launch or improve transactional emails with better design or dynamic content that incorporates cross-selling, upselling, reviews or other UGC.
• Leverage Web and purchase behavior to implement track-based nurture programs.
• Finally implement that birthday email program because you’ve been capturing birth date for a few years.
• Automate where possible, sending emails to individuals based on time zone/location or previous engagement times.

Reducing List Churn/Inactivity

• Upgrade from a one-size-fits-all single welcome email to a multi-email “onboarding” program that leverages Web behavior and demographic and interest data.
• Move to early activation rather than waiting until well after subscribers have gone inactive.
• Add an “opt-out alternatives” preference center that enables choice of frequency and address/channel/content changes or even to pause emails for a defined period.

Measurement

• Move beyond process metrics (open and click rates, bounces, unsubscribes and spam complaints) to measure business-driven metrics such as cost reduction, impact on retention, revenue per email or brand value.
• Analyze results by segment, demographic, buyer versus non-buyer, domain, etc., to provide insight for future strategies and programs.

Hey guys,

Hope you’re doing great! As we all know, Email Marketing is still one of the most precious sale generation engines and B2C communication channels. I want to provide you with fresh facts and statistics on Email Marketing I found using FactBrowser engine. These email marketing facts and statistics of 2012 will help you to rate and improve your email marketing campaigns. Please enjoy!

• Email is really global. There are more than 3.2 billion email accounts nowadays, and 85% of internet users access email.
• Email usage by young people decreased by 34% among 18-24 year-old users in United States in 2011.
• There are still some trust issues with email, just a half of consumers worldwide trust mailings from companies and organizations they have signed up to receive.
• Approximately 83% of all emails reach the recipients’ inboxes.
• Mobile email usage is growing. 27% of all emails were opened on mobile devices during the second ½ of 2011 up from 20% during the first ½ of 2011.
• More than a third of email marketing companies are not ready for mobile email marketing campaigns.
• Investments in email marketing campaigns are forecasted to grow from $1.3B in 2012 to $2B by 2014.
• Nearly 60% of B2B marketers believe email is the best and the most effective tool to generate revenue.
• ¾ of small and medium US business websites have no email link for consumers to contact the business.

More Email Marketing facts to help you to increase open-rates and click-through rates:

• Word “exclusive”, used in Subject line or intro, increases open rates by 13-15%
• B2B emails that contain just 1 or 2 words in the subject line are opened at a better open rate than those with more words in the subject line.
• The most popular reasons people unsubscribe from mailings are:

a.) Too many emails (69%)

b.) Content is no longer relevant to their interests (56%)

Hi guys,

Hope you’re doing great! Many of you are email marketing professionals, experts and gurus, but still some of you may just have started email marketing career. When I started this 4 years ago it was so hard to follow tons of new information, new strategies, tips, tricks and more. There is so many information on email marketing on the web and it’s really hard to find out the right one to start with. That’s why I would like to provide you with 3 email content tips that will be useful for beginners and non-professionals. Please enjoy!