comments 18.08.2014 Evgeniya Yalovets @ Email Marketing

How to Split Test Your Call to Action in Emails

call_to_action

The call-to-action or CTA is perhaps the most important part of your marketing email. If the CTA is powerful enough, it can seal the deal right away. If not, the entire email – its copy, design and offer – is a waste.

comments 07.07.2014 Evgeniya Yalovets @ Marketing

Well-Known Marketers Who Own Your Brain

Hypnotoad

Who are the world’s most famous marketers who sway the destinies of transnational corporations, by making them famous or plunging them into oblivion? Below there’s a list of known marketers who showed the world what it means to persuade.

comments 28.05.2014 Svetlana Zemliankina @ General

Application for SMS sending from iPhone

prilozhenye-150x150

AtomPark has released a free SMS-sending application for the iOS operating system. Using this application will allow you to send SMS campaigns directly from your iPhone or iPad. You’re no longer tied to your computer! All you need in order to send SMS messages are a mobile Internet/Wi-Fi connection, and your phone.

comments 27.05.2014 Evgeniya Yalovets @ Email Marketing News

Yahoo DMARC Changes/”Message not accepted for policy reasons”

pochtovyiy-hosting-yahoo-zapuskaet-podderjku-antispama-dmarc1

Learn about Yahoo’s recent changes to DMARC policy and what they mean for email service providers.

comments 26.05.2014 Evgeniya Yalovets @ Email Marketing

Sparrows, cryonics and progressive rock: facts about email-newsletters

reporter-clip-art

A selection of interesting facts about email newsletters and how they have changed through the course of history.

comments 30.04.2014 Evgeniy Kralich @ Email Marketing

Bouncy Ball: Email Bounces and Their Types

rubber band ball

If you’ve been into email marketing for at least one day, there’s no way you haven’t dealt with email bounces. In fact, most of internet users who use email encounter bounced emails on daily basis. Let’s take a loot at what kind of bounces there are and what we can do about them.

comments 01.04.2014 Evgeniy Kralich @ Email Marketing Tips, General

A Clean Shot: Improve Email Deliverability (6 Important Rules)

wild gunman

When you shoot, you want to hit something, when you send emails to a large list of recipients, you want them to receive your email. We are going to talk about the most important things that will help your email hit the target.