Tomorrow is the St.Valentine’s Day – day of love for all the lovers and the challenge for the marketers. If a marketer is in love, then it’s a double challenge, huh! Today I want to post a Holiday and Celebration calendar of 2012, originally published by GetResponse. This calendar is made to help marketers to plan all kind of promotional activities – all the holidays, events and celebrations are divided by months, seasons, etc. You will find the calendar below, but now I want to provide you with few tips that will help you to run any holiday/event campaign:
1. There are a lot of holidays each season or month – choose wisely, it’s not necessary to run your marketing campaigns for all of them. Choose the right event and make sure your customers and leads fit this holiday – it may depend on the culture or some global events.
2. Don’t just always sell. Sometimes it’s better to run giveaway or contest campaign. Just for example – you can arrange a giveaway campaign for the younger users on the 1st of the September.
3. Personalize. Always.
4. Plan all the event campaigns in advance. Sometimes it takes few weeks to prepare a good marketing campaign for 1-day holiday.
5. People feel happy during the holidays – use this situation to build your list or offer them something in addition.