Hope you’re doing great! Getting a lot of good subscribers is half of the success, the other half depends on how you can engage them from month to month. Sure you need to have a subscriber-oriented content and good delivery rates. What I’m talking about below is how to make your subscribers “wait” for your mailings. Please enjoy!
- State what’s coming in the next mailing. Always announce your future mailings in your current campaign. Subscribers love to be updated properly. This increases open rates and click-through rates. Whether you will have a product-update mailing or special techniques on something – let your subscribers know.
- Include a time summary. We all value our time, so do our subscribers. That’s why it’s not a bad idea to include a time summary to the top of your email. It’s really enough with few words – “Time to read this: ~2 mins“
- Share your schedule. Share your email campaign schedule with your subscribers. Announce the topic that you will be covering in next few emails or next month.
- Announce all changes. If you plan to redesign your website or emails, cover brand new topics, or make any other changes, announce them in your mailings ahead of time. Set your subscribers with the right expectations and you will see how easy changes can be.