Blog category News

A guy selling nothing on eBay is promoting it as the dumbest eBay auction ever. Since the idea isn’t new (nothing has been sold on eBay before, as even he admits), it may just live up to the claim. The seller writes: Rather than put up some arbitrary item that’s worthless and intangible, I figured I’d just put up something of equivalent value: nothing. You are bidding on absolutely nothing. I won’t send you anything if you win the auction. Shipping on this particular item is free. I will send you exactly what is described here, including no item and […]

Inevitably, when the subject of email marketing comes up while deciding the marketing strategy for a business, the word “spam” is spoken, followed by “Why would we use email to market ourselves?” Because it works, that’s why. Your ROI (Return On Investment) with email marketing can easily be higher than any other form of marketing you do, provided you do it well. But don’t take my word for it…Datran Media conducted a survey of over 2,000 marketers in December 2007. Their results? Overall, 82 percent of the marketers surveyed by Datran Media indicated that they plan to increase their use […]