Too many times, marketers focus on the medium being used to transmit their message, instead of concentrating on the message itself. An effective marketing message will be effective no matter what medium is used to transmit it.
The trick is to know how to construct an effective marketing message. Luckily, this doesn’t involve deals with the [...]

Popularity: 37%

The car salesman sits behind his desk, fresh from yet another meeting with the sales manager. As he slides the “four-square” worksheet across his desk toward you, you have no interest in what’s written there, and tell him…for the twelfth time this hour.
“Okay, what would it take to get you to buy today? Right now?” [...]

Popularity: 32%

If you had the opportunity to either tell ten people about your business or tell one million, which would you do?
I’m really hoping you said “ten thousand”.
Marketing is nothing more than telling people about your business while prompting them to take action. And while it’s true that marketing to ten pre-qualified targeted people will always [...]

Popularity: 28%

Your best potential customers are the ones you already have.
Everyone knows that repeat business can be a big key to success, but there’s another aspect of your customers you need to keep in mind…the best marketing you can receive is a current customer recommending you to their friends, family and co-workers.
I’m not talking about multi-level [...]

Popularity: 14%

Okay, I’ll give you a few moments to get those images out of your head, and we’ll continue.
…
Better? Okay. Now, let’s answer the question on your lips; (No, not “Have you flipped your gourd again, Dave?”) how is email marketing like sex?
Sometimes, whether it works or not, and whether or not it’s good for everyone, [...]

Popularity: 29%

Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters.
There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should.
The first (and easiest) method [...]

Popularity: 11%

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons:

You’re launching a new product.
You’re offering a new service.
You need your overall traffic numbers up.
After months of using free traffic-building methods, you [...]

Popularity: 12%