Massmailsoftware Blog category Email Marketing

    Latest news, current events, and much more from the field of marketing.

    Email Marketing

    19.05.2021
    How smart is your e-mail marketing campaign?

    If you do not know what email marketing metrics analytics is, then you are welcome! Read the article and find out how to make your newsletter 50% better.

    19.05.2021
    The problem of image-based newsletters: Cool but Spammy

    Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer? Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

    07.05.2021
    Email Marketing Statistics and Measuring Tools

    In the case you need some more insights on the most important email analytics & metric, as well as effective tools for measuring, look through the latest list of KPIs in an incredible infographics that help you to always evaluate the work of your mailings.

    07.05.2021
    Freedom for subscribers: How to unsubscribe a client from SMS mailing

    How to stop text message? Many marketers feel that it is not necessary to make sure that it is easy for a customer to unsubscribe from texts. To refuse getting SMS is a natural right of any subscriber. And sooner or later it happens. Your task is to arrange it effectively with respect to our clients and no harm for our messaging success.

    04.05.2021
    Personalization is not just a name. Get full of personalized mass emails

    Personalization of email newsletters is the process of creating emails that take into account the personal data of their recipients: their preferences, interests, place of residence, gender, age, and other factors. Continue reading to find out what that is and how to use it appropriately to achieve success in email marketing, which way is too challenging nowadays.

    30.04.2021
    Once, twice, regularly? How to get results without annoying your recipients

    The frequency of sending email newsletters influence the effectiveness of the whole campaign. Read the article to find out how often to send emails to build strengthen email campaign.

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