Atomic Email Marketing Blog ePochta.ru

Greetings,

Hope you’re doing really great, ’cause today is the day to talk about the key moments of email marketing in 2011. We had a chance to test and prove few important techniques this year , so I’m going to provide you with the list of most important aspect of modern email marketing. Are you ready? I bet so! Let’s start then, I will try to keep it short and easy-2-follow.

Here is the list of most important email marketing tips in 2011:

1. Mobile friendly emails. You should make your mailings email friendly. Please check my Top 5 mobile email marketing tips.

2. Mixing email marketing with social media. Link your mailings with your social media campaigns. As an example – use your facebook fans as a real subscribers – facebook allows you to reach them with direct messages that has 100% delivery rate really great open-rate. You should really try it!

3.  Reward your subscribers. Try rewarding your subscribers for some special activities. As an example – they may be awarded with a free report if they share your mailing via Facebook, or if they forward it to a friend. This motivates your subscribers to participate in a viral-marketing campaign and spread a word about your business.

4. Avoid Sale-phrases. Really, don’t do it. It just scares people away. It really worked 3 years ago, not now. Forget about “Buy Now”, “Special offer”, “Only few days left…”, etc. The more personalized your mailings are, the highest open and click-through rates you get. And such phrases don’t make it personalized.

5. Make your mailings interactive. And I’m not talking about polls, votes or lotteries right now. Make your subscribers act, like offering them a 30% discount and an opportunity to donate 5% to a charity – this technique is really catchy, increasing conversion rates.

What is the most important aspect of each and every email marketing campaign? Right, email list. Email list and your email letter (design, content) are the only 2 parts of email campaign that can be optimized by measuring and evaluating your email marketing statistics. So I am going to provide you with top 4 email marketing optimization techniques on how to track your campaign and implement the right changes.

Here are top 4 email marketing optimization techniques. I will keep them short and easy-to-follow. Let’s start!

AtomPark Software Inc. celebrates our first 10 years in email marketing business.

Our team wants to thank you, our valued clients, for choosing our company and using our software and services!
Thank you for being  a part of AtomPark, it’s you who helps us go forward.

Every mention of your brand online is good, unless it’s super bad – this is the reason why I want to discuss top 5 ways on how to use social media channel to boost and brand your email marketing campaign. Social media websites are the brain of all internet – millions of people are free to discuss, share, publish, like, comment, and if they discuss you – then bingo – you can show your subscribers that your brand is being seen, heard and respected.

Here you can find top 5 ways on how to use social media channel to boost you email marketing campaign:

1.) Reviews and Testimonials. Every good mention on Facebook is a testimonial too. Even if it’s just one word “Good!” – it’s still a testimonial. You should gather such testimonials – the more reviews or just kind words you will have about your brand, the more reviews you can show to your subscribers, include into your mailings, etc. Try to use as many different websites as possible – mix social media websites with review sites, blogs, Answer-websites, an so on.

Hey guys,

Hope you’re doing great! Today I would like to discuss top 4 reasons why people unsubscribe from the email lists. “-1 subscriber” is probably the worst notification for all of email marketers. The key aspect is – if some person leaves your list, then there is something he does not like. There are top 4 reasons why people unsubscribe. I will name them all and will try to keep it short. So top 4 reasons why you may lose your subscribers are:

1.) You are sending too many email updates. This is the most common mistake of all email marketing specialists. You’ve spent so much time building your list and this was important decision to become your subscriber, so try not to bother your subscribers with minor updates and non-important messages that are not useful.

Hey guys, hope you’re doing great!  Today I want to provide you with the list of Top 9 email marketing aspects you should apply your tests to. We all know how split-tests are important, and that tests are the basics of development and improvement, especially in email marketing niche.

I will try to keep it short, explaining each and every tip.

1. Sender’s Name: Your From-Name should look familiar to your subscribers, this is the name of a “person” they trust. Also, your From-Name should look professional, easy-2-remember and it should fit your subject line and topic.
2. Subject Line: This is one of the most important aspects that should be tested. Subject line is the first call-2-action mechanism of your email marketing campaign. This is what subscribers pay attention to when they decide to open your email.

Hey guys,

Hope you’re doing really great! Today I want to discuss why stand-alone autoresponder software is better than a web-based autoresponder services. I will try to keep it short, so here are 3 little but important reasons why autoresponder software is better than autoresponder web service.

1.) Email Campaign Limits – In most times you are restricted in quantity of Email Campaigns. In example you run few campaigns, and then you need to launch few more, but the maximum number of email campaigns allowed by your autoresponder provider is limited to 5. Sounds bad, huh? You can chose now – delete your previous campaigns to have enough “space” for new ones, or pay more for expanding your account.

2.) Subscriber Limits – Subscriber quantity is limited. All the same as with campaign quantity. Only the main distinction – you will not delete subscribers to gain new ones, so the only way out – expand your account, pay more money.

3.) Pay and stay. Let’s face the scariest scenario for each and every email marketer. If you chose to change your autoresponder provider – you can’t take your email list with you! Due to the spam laws, most autoresponder services are very strict about importing your leads from other services. So you see it’s Money or Subscribers question – overpay and work till you hit your next limit, or change your service and lose your subscribers.

The Hint is – switch to the stand-alone email autoresponder before it’s too late.