1. The fact that audience has the control starts to sink in.
   

   Social Media Trends 2010

2. Social media will get real budgets.
3. Social media will be integrated to overall marketing activities.
4. Social media ROI will become important.
5. Brands start to use listening platforms to monitor the conversations.
6. Social media will reach behind corporate firewalls.
7. Customer service and interaction with businesses becomes social.
8. Measuring online activities and their effect on offline sales will become increasingly important.
9. Media will fragment even more and smaller communities can be hyper-targeted.
10. Social networks chatter will be incorporated into CRM systems.
11. More sales will originate from social media contacts (B2B and B2C).
12. Mobile Marketing will reach tops of social media.
13. All search will be real-time. Web, blogs, social networks.
14. Real-time will be the right time. Delays will cost customers.
15. People will use more social networks’ messaging instead of regular email and IM.
16. First large scale successful augmented reality applications.
17. Campaigns will get more dynamic, spanning from offline to actionable social channels.
18. Social networks will become more commercial.
19. Ads will be more interactive and connected to social networks.
20. The home page for internet users will be social network’s profile page.
21. Facebook will grow to 700 million?
22. Shopping will be integrated into social networking sites.
23. Email Marketing boost because of integrated social media technologies.

Email Marketing

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy!

1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file size low, preventing your e-mail from being blocked for being too large. If you’re unsure of the dpi of your graphic, go to where it’s stored and open the file. Then right mouse click and select Properties. You may need to open the “More” link under Picture Properties, but the dpi resolution will be displayed there.

2. Keep text away from images. If the text gets too close to your images it will look sloppy and unprofessional. It will also be harder to read. Leave a little space between text and graphics to keep your layout looking clean.

Email Marketing

Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. So you want to be sure the impression you’re creating is a good one. Here are few tips that are so important to impress your clients with your email marketing campaign. That’s what you need to convert leads into subscribers and subscribers into customers!

1. Forget the background image. While having a beautiful photo or drawing ghosted in the background may make a printed piece look appealing, most e-mail clients, such as Outlook, won’t show it. Instead, design your e-mails to look good against a plain background, and use an image (if appropriate) as a standard graphic.

SMS Marketing

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any
SMS campaign, there are four basic steps that should be followed:

Set your objectives

[What are you trying to achieve with the campaign?]

Determine the measurement criteria

[Will this be sales, responses, calls received etc.]

Decide on a benchmark

[How are you going to compare your success? – against prior campaigns, competition?]

Select the right measurement tools to achieve what you have decided you need to achieve!

SMS marketing

“Email is personal.

SMS is more personal.”

Although an email reaches the individual directly, is cheap, convenient and fast – this is where
the similarities between email and SMS come to an end.
Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for
recipients to stop receiving messages – even if they do know who the sender is. The deletion
process for an SMS is also longer and more tedious than for an email.
People are therefore far more conscious of unwanted SMS messages than they are of
traditional email Spam. It is AtomPark’s strongest recommendation that anyone engaging in any type of SMS marketing ensures that tacit permission has been given by the recipient to receive information.

Email Marketing

Ladies and Gentlemen, Friends, Happy Customers,

We are glad to announce that we’ve started developing process of the new Atomic Email Hunter version!

What’s NEW in upcoming version:

• Faster HTTP / HTTPS Scan

• Email / Mobile Phone number extracting

• Connection with Email-sending and SMS-sending modules

• Social Media connections
  

• Java Script link recognizing

• Atomic Smart Engine – filling and submitting forms to get deeper access
  

• Multitasking

and Much, Much More!