Archive for the "Marketing" Category
comments: 0 31.01.2012 Paul Shuteyev @ Marketing, Sales, Techniques 2012

Getting Leads in 2012 – Tips and List of Lead Generators

lead-generatorHi guys,

Hope you’re doing great! We all know how leads are important – this is one of the most precious things in E-marketing. You should respect leads, as this is your key to mass sales. Today I would like to provide you with 6 lead generation tips and a list of lead generators. Hope this helps! I will keep it short and easy-2-follow.

Lead generation tips:

1. Understand what your ‘perfect’ prospects want, and provide them with that
Find out what kind of info are interesting to your prospects, what do they need to make a purchase. This is the info you should use as your lead generator.
2. Offer something that is highly related to your product or service
Your offer should be connected with your product or service – make it easy to see how your product solves exact problems.
3. Offer something that helps prospects make a purchase decision
Make it easy to make a purchase decision – use visual materials such as how-to videos, charts, tips-n-tricks materials, etc.
4. Don’t sound like everyone else
Be creative and don’t copy your competitives’ ideas.
5. Make your lead magnets easy to go viral
You can double or even tripple your lead amount by making your lead generators easy to go viral. Make it eaasy to share – socialize your lead generators, and offer a reason to share it – i.e. a bonus.
6. Play big
Focus on creating value for your prospects – launch win-win lead generators only. Do not waste your time and prospects’ time on non-converting lead generators.
Win-Win lead generators:

  • Email Series

  • Membership

  • Free reports

  • Coupons and offers

  • Podcast

  • Creative forms

  • Loyalty programs

  • Bonuses

  • Free education

  • Limited-time free trial

  • Demos

  • Online seminar/webinar

  • RSS feed

comments: 0
comments: 0 20.01.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Marketing, Sales, Techniques 2012

Made a Mistake in the Email Campaign? Top 6 Tips on How to Save the Situation.

mistakes-homer-simpson-mistakeHi guys,

Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made.

  • Check your “Do-Not-Reply-To” inbox. Your subscribers will often respond to your Do-Not-Reply email if they faced a problem or noticed the error. This is a great way to monitor such mistake-related feedback.
  • Apology templates. Create few different apology templates – this is how you can react instantly if the mistake appears. By the way, our Atomic Mail Sender allows to easily create designs, templates and also provides with a good collection of ready-2-use templates.
  • Proofread the apology/correction email. Apologizing for an apology looks pathetic.
  • Update your team. Let your team know about the exact mistake – your support team should know about the possible questions and your sales team should know how to react to a wrong discount mentioned in the email or what to do with the wrong coupon-codes sent earlier.
  • Personalize apology. If the brand or info-email was the sender of the original email containing mistake, then it’s better to personalize the apology and send it from this exact email address and include your personal info, like name, surname, position. If it wasn’t a big mistake “Oops! Something went wrong!” might work.
  • Monitor social media and out-of-email space. It’s not enough to send the apology to the whole email list. It’s good to monitor social media and other sources to see whether the mistake has reached out-of-email space. Good tip here – use Google Alerts to be updated instantly about all kind of info on the web.
    • comments: 0
    comments: 0 06.01.2012 Paul Shuteyev @ Email Marketing, General, Marketing, Techniques 2012

    Top 3 Email Marketing Trends for 2012 – Relevancy, Triggered Emails and Personalization 2.0

    3-threeHey guys,

    Hope you’re doing great and started this year like a boss! :) Time to get back to email campaigns and see how year 2012 is going to change rules of email marketing and make it look experienced, not older! Today I would like to describe Top 3 Email Marketing Trends for 2012 – no more random mailings, new personalization style and Email Service Provider relevancy.

    1. Relevancy. Email Service Providers are the bosses of email marketing – we should play by their rules, as no email may be delivered without their consent. Spam filter and email blocking algorithms becomes more and more modern and now it’s time when emails don’t have to be marked as Spam to disappear from the inbox or go to Trash directly. That’s why it’s so important to run ethical email campaigns – ask subscriber to add you to the whitelist, ask them to allow images, and more. Yes, this is going to affect your email lists, but they will convert way better.

    2. Triggered Emails. Triggered emails are one of the most converted ones. And you know why? Because people wait them, or even if they do not – they expect them. And open them. And then click. Triggered emails works better than just weekly mailings. You should use them in 2012 for sure. Don’t know when to use them? Here are few examples:

    *When someone has registered to your service

    *When someone has a birthday

    *When someone has updated a shopping cart

    *Thank-you emails, etc.

    3. Personalization 2.0. It’s not enough with knowing subscriber’s name and surname this time. You should pay more attention to getting more data about your subscribers – this is how you can split your lists into smaller ones by subscribers’ interests, choices, birthday months (to offer them special prices), and many more. You will be shocked how your conversions boost.

    comments: 0
    comments: 2 02.01.2012 Paul Shuteyev @ General, Marketing, Sales

    Back to the Roots in 2012 – TOP 15 Lead-Generators that Work Best

    15-fifteenHey Guys,

    Hope you’re doing great and had great NY party! Usually I discuss trends and modern techniques in the beginning of the new year, but this time I would like to return to the roots, the basics of digital marketing – Leads. We all know how leads are important – that’s the one of the most important things for all the internet marketers and their businesses.

    Before inventing the new ways to generate leads (by the way – our new Lead Extractor software can do it automatically!) please see the list of Top 15 Lead-generators that work best. And remember – basics are called basics, because they work best!

    See the list below!

    Click to continue reading “Back to the Roots in 2012 – TOP 15 Lead-Generators that Work Best”

    comments: 2
    comments: 1 15.12.2011 Paul Shuteyev @ Email Marketing, Marketing, Sales, Techniques 2011

    Sending Bulk Email Messages to Harvested or Bought Email Lists

    Hi guys,

    Santa ClausHope you’re doing well! Many of you asked me about the legal aspect of sending bulk email messages to harvested or bought email lists. Does it fit CAN-SPAM act rules? And the answer is YES, you can send your bulk email campaigns to lists you have harvested, crawled, bought, or whatever-that’s-not-opt-in, because here are main rules the CAN-SPAM act consist of:

    1. Email Header provides true info about the email content and is not misleading.
    2. Subject Line provides true info about the email content and is not misleading.
    3. You provide email recipients with an opt-out link/method/opportunity.
    4. You identify your email as commercial and include your contact data and physical address in the email body.

    Stay safe while sending bulk email messages to harvested or bought lists – just follow these rules!

    comments: 1
    comments: 0 13.12.2011 Paul Shuteyev @ Email Marketing, General, Marketing, News, Techniques 2011

    Extracting Emails from Twitter – 100 email addresses per minute

    Here is my video on how to extract email addresses from Twitter. I used latest Atomic Email Hunter 7.0 software which allows extracting 100 emails per minute. Please enjoy :)

    comments: 0
    comments: 5 15.11.2011 Paul Shuteyev @ General, Marketing, News

    TOP 15 Internet Marketing Predictions for 2012

    15Hey guys,

    Hope you’re doing great!  As we all know internet marketing and world wide web are developing so fast these days and we can never know what kind of techniques will drive conversions next year or which niche will be the most profitable next year. Today I want to provide you with TOP 15 internet marketing predictions for 2012  I found over the web and compiled them here.

    Please see the list and share your thoughts!

    1. Marketing automation 2.0 will arrive, ushering in mature software and increasing enterprise adoption
    2. Customers and employees will become an extended part of companies’ marketing teams
    3. Social Personalization will be on the rise
    4. “Likes” will intersect with multimedia
    5. Location-based marketing will grow, and certain customer use cases will shift predominantly to mobile
    6. The discount economy will grow even larger
    7. Social media ads will become a significant part of the advertising mix
    8. Social networks will become a more significant source of organic search traffic and a greater influencer of SERPs
    9.  Google antitrust will continue to be a thorny issue (Google+?)
    10. Focus on social media ROI will be top of mind
    11. Virtual teams will become more common
    12. Facebook will advance social commerce and give Amazon a run for its money
    13. Less-Spam SEO techniques among individuals
    14. Deeper Email and Social media marketing integration, bulk social media mailings
    15. Rise of mobile SEO
    comments: 5
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