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03 Feb 10 Mobile and SMS Marketing 2010: History, Software, Tactics, Tips

Mobile and SMS Marketing 2010

Mobile and SMS Marketing 2010

Mobile marketing was redefined in 2009 – literally. In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends.

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Tags: mobile marketing, sms, sms marketing

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14 Jan 10 Top Email Marketing Tricks, Tips and Techniques for 2010

Email Marketing 2010

Email Marketing 2010

Hi marketers! Ready or not, 2010 is here. It’s time to boost your email marketing sales, right? And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy. And I mean that 2010 is the year of email marketing!

To ring in the New Year, we’ve compiled 5 email marketing tricks, tips and techniques that are likely to gain even more ground this year.

1. Integrating Email With Social Media.
This email marketing tactic – which picked up steam throughout 2009 as a way to boost customer reach – is likely to spread like wildfire throughout 2010. Consider the results of an early 2009 study by Exact Target, Ball State University and the Email Marketer’s club: 46% of marketers planned to incorporate the two marketing strategies in ‘09, compared to 13% in ‘08—a whopping 253% increase.

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Tags: email marketing 2010

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22 Dec 09 SMS Marketing Tips, Tricks and Success Stories. Part 2

SMS Marketing

SMS Marketing

You can find #1 – #4 stories here.

Success Story #5 – TV launches SMS-based marketing campaign

Trouble TV, a UK teen channel is using an SMS-based relationship marketing campaign. The campaign encourages viewers of Trouble TV and visitors to its web site (www.trouble.co.uk) to send in by text message, a promotional code that appears on screen every hour between 12pm and 5pm for a two-week period. Participants are entered into a daily draw, with prizes including mobile phones. (This relationship marketing approach also works well with radio).

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Tags: sms, sms marketing

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16 Dec 09 SMS Marketing Tips, Tricks and Success Stories

Marketing Success

Marketing Success

Good day my friends! I’d like to post here real success stories that are related to SMS marketing and our software.These case studies are real.   They are excellent for generating or improving SMS marketing ideas for your business.

Success Story #1 – Dunkin Donuts

A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it.
As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond to advertisements displayed on store notice boards, billboards and on the radio.
By sending a short message to the published numbers, users receive an immediate reply featuring a free gift coupon or special offer exchangeable at local outlets.
Sales were reportedly up 9% within the first three weeks of the campaign. By enticing consumers to request special offers, Dunkin Donuts ensures that they achieve a great consumer push without running the risk of breaking down the client relationship by contributing to the wealth of ’spam’. SMS is the perfect way to tap into a vast market of mobile phone users in an environment plagued by a lack of standardization and interconnections.
By ensuring that the power of the SMS medium is put to good use in an ethical way and one which doesn’t encroach upon users’ privacy is something which was key to the success of campaigns such as this one with Dunkin Donuts.
And Dunkin Donuts’ Italian franchisee GianLuigi Contin says that the SMS marketing solution has been a positive brand-building experience: “We are directly reaching our targets with a message they can understand. Cellular coupons are not cute promotions, rather they are serious marketing tools that not only extend the brand but are also directed towards the people we want to reach.”

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Tags: sms, sms marketing

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09 Dec 09 Online Marketing Vision for 2010

Online Marketing Visions 2010

Online Marketing Visions 2010

As the year comes to an end many business owners will be taking the time over the holidays to review their goals and to adjust their marketing strategy for 2010. Online market is the most unstable and the most fast-growing market in the whole world. I would like to turn your “christmas-mood mode” on and discuss online marketing trends for 2010.

With that in mind, here are our top 10 online marketing visions for 2010:

1. Mobile Marketing

Over the past few years mobile marketing has had a lot of mention in the press, but the ability of the average business owner to take advantage of mobile marketing has been limited. With the debut and massive uptake of the iPhone by consumers, mobile marketing has quickly become a viable marketing channel for many businesses of all sizes. In fact, we are already seeing some very promising results from some of the mobile marketing initiatives which we have implemented.

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10 Nov 09 Top 7 Most Effective Ways of Using Opt-in Email Lists

Most effective ways of using email lists!

Most effective ways of using email lists!

There are many options of using email lists, but what are the best practices or best ways of using them? We suggest the top 7 ways that you can utilize these resources, and we will also present options for using professional software for collecting of email addresses.

* Marketing

Email lists are widely used in e-mail marketing. Things to consider when using email lists for this reason is the targeted audience, the product you’re marketing and the amount of people you want to reach. A thorough research of the marketing data and focus on the target audience will ensure that your promotional efforts as effective as possible. We will further discuss options of purchasing of email lists and factors to consider.

* Sharing Ideas with like-minded people

Email lists allow you to send and share information with people that have similar interests or objectives. For instance, the news about medications for hypertension could be sent to the recipients on the email list dedicated to an interest in blood-pressure or different heart conditions. Other types of interests include making money on the internet, fitness information, weight-loss tips and others.


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Tags: email lists

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28 Oct 09 SMS Marketing, Twitter Marketing and Everything In Between

Twitter and SMS Marketing

Twitter and SMS Marketing

Many marketing professionals inquire about the difference between Twitter and SMS Marketing, and which one is more effective.

If you ask us the answer is both. We would also recommend adding Facebook, MySpace, YouTube, Flickr, blogging and other tools to complete your marketing arsenal.

SMS Marketing and Twitter are similar as they both engage customers in communication, which is strictly spam free. You can use CRM pulled-based marketing, break thru the clutter and reach the customer by the phone or e-mail.

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Tags: sms, twitter

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