Archive for the "Marketing" Category
comments: 5 15.11.2011 Paul Shuteyev @ General, Marketing, News

TOP 15 Internet Marketing Predictions for 2012

15Hey guys,

Hope you’re doing great!  As we all know internet marketing and world wide web are developing so fast these days and we can never know what kind of techniques will drive conversions next year or which niche will be the most profitable next year. Today I want to provide you with TOP 15 internet marketing predictions for 2012  I found over the web and compiled them here.

Please see the list and share your thoughts!

1. Marketing automation 2.0 will arrive, ushering in mature software and increasing enterprise adoption
2. Customers and employees will become an extended part of companies’ marketing teams
3. Social Personalization will be on the rise
4. “Likes” will intersect with multimedia
5. Location-based marketing will grow, and certain customer use cases will shift predominantly to mobile
6. The discount economy will grow even larger
7. Social media ads will become a significant part of the advertising mix
8. Social networks will become a more significant source of organic search traffic and a greater influencer of SERPs
9.  Google antitrust will continue to be a thorny issue (Google+?)
10. Focus on social media ROI will be top of mind
11. Virtual teams will become more common
12. Facebook will advance social commerce and give Amazon a run for its money
13. Less-Spam SEO techniques among individuals
14. Deeper Email and Social media marketing integration, bulk social media mailings
15. Rise of mobile SEO
comments: 0 11.11.2011 Paul Shuteyev @ General, Marketing, News, Statistics

Digital Marketing Spending Trends for 2012

Hey guys,

Hope you’re doing great! I want to share with you nice digital marketing related infographics I found. This is all about digital marketing budget and spending for 2012. Let’s see how the market is about to change in 2012. Click the image to enlarge.

digital-marketing-budget-trends-2012

Thanks to the 6SMarketing.com for the infographics, full article is available here – Digital Marketing Budget for 2012

comments: 4 08.11.2011 Paul Shuteyev @ Email Marketing, Marketing, Techniques 2011

Extract Emails of all Your Facebook Friends in 10 Seconds

Facebook YahooHi guys,

Hope you’re doing great! I would like to provide with an old, but still a good trick on how to legally extract emails of all your friends on Facebook. It takes less than a minute. Step-by-step instruction:

1. Go to address.yahoo.com

2. Click on the Facebook Icon and allow Yahoo to import all the contacts from Facebook. Or go to Tools -> Import -> Facebook.

3. Now you have all the real emails of all your Facebook-friends (not @facebook.com emails, but real ones!)

4. You can now easily export all the emails to .CSV file by pressing Tools -> Export -> .CSV

This is how you can 100% legally extract all the emails for your bulk marketing needs :)

comments: 2 18.10.2011 Paul Shuteyev @ Marketing, Sales, Techniques 2011

Old-School Subject Line Techniques that Work Best – Top 7 List + BONUS

RightHey guys,
Hope you’re doing well! We talked about subject line techniques some time ago – about the best length and words that should be avoided in the subject lines, and today I would like to provide you with the subject line techniques that work best (the classic ones – the ones that are tested for years). Please see the list below:

Your subject line should contain:
– Odd numbers: (This eBook Earned me $524,838.71…)
– Question Marks: “Are you ready to rock the market?”
– Percentages (%): “85% of marketers NEED this ebook”
– [New Video], [Video]: “[Video Blog Post] The key to Affiliate Network domination”
– Free Report: “Top 8 SEO Tricks (Free Report)”
– RE: “Re: Watch me building my list with a speed of light”
– Personal Pronouns (You, Your, etc…)

All these subject line tricks will help you to boost your open rate instantly. This can be used for any kind of email list, BUT I would like to provide you with one more subject line trick, that works ONLY for the new list or list you’re not afraid to lose -

- Bad News: (“Hey guys, I got some Bad News for all of us…”) – this works great, and boosts your open rate in minutes, BUT never use it for your trusted list – if people will find this email unimportant they will just unsubscribe, so it’s better to use it for the new list or secondary lists.

comments: 1 18.08.2011 Paul Shuteyev @ Email Marketing, Marketing, News

Atomic Lead Extractor – Extracting Leads Has Never Been So Easy!

Atomic Lead ExtractorHi Marketers! What is the cornerstone of a good marketing campaign? Right, leads. We have released a product called Atomic Lead Extractor – extracting leads has never been so easy. Just enter keywords, or specify a website or websites and lead extractor will provide you with tons of leads, including emails, names, phone numbers, IM contacts. All you need to do now is just prepare a good content and reach them via email sender or similar software. Do not lose your time and money if there’s such automatic advertising solution like Atomic Lead Extractor available. Atomic Lead Extractor will help you create a quality database of cold leads that you can turn into hot by sending them emails, making phone calls or sending instant messages.

  • Atomic Lead ExtractorNot just emails but also phone numbers, Skype and ICQ

Atomic Lead Extractor can gather more types of contact information allowing you to collect more leads from more sources.

  • Refined search within a website Enter the address of a website where your potential clients communicate and Atomic Lead Extractor will extract all contact information for future emailing, messaging or phone calls. This is a preferred search method for creating a targeted contact list.
  • Search using keywords Enter the keyword related to your niche and the software will use your preferred search engine(s) to find sites that show up for that keyword. Then it will visit each of the websites and scan them for any contact information. You can refine the depth of the scan in the settings: it can spider only the home page, pages that are linked from home page (usually “contact us” page is one click away from the home page) or go to pages that are linked from those pages.
  • Proxies supportAtomic Lead Extractor search engines Search engines and some sites limit the number of simultaneous queries from one computer and while you should be ok with default settings you can use the program with proxies. If you do not want your home IP is the server logs this is another reason to use proxies.
  • Fast operation Atomic Lead Extractor works in multi-threaded mode so the data is extracted very quickly.
  • Export functions The program exports the gathered contact information into the following programs:
    • Writer (OpenOffice.org)
    • Calc (OpenOffice.org)
    • Word (Microsoft Office)
    • Excel (Microsoft Office)
    • Atomic List Manager
    • Atomic Email Verifier
    • Atomic Mail Sender

    It also saves date to text files or clipboard.

comments: 2 11.08.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, Marketing, Techniques 2011

Avoiding SPAM-filters – TOP 4 Ways to reduce the SPAM-tagging of your mailings

spam_stop_spamAs we all know, not each SPAM-tagged email is spam, as the users usually mark most of the unwanted emails as Spam, even if they susbscribed to some service or newsletter before. So such SPAM-tagging may really harm your email marketing campaigns – email service providers use filters, that block often spam-tagged emails, and this means that your subscribers will not receive your newsletters and other mailings, even if they really want to and are waiting for them.

I would like to provide you with a  TOP 5 Ways to reduce the SPAM-tagging of your mailings:

Make it easy to unsubscribe. You should always place an unsubscribe URL in the footer of your email newsletter, or even have a special button for this, because it’s way more better to have -1 subscriber on your email list, than +1 spam-tagging or even a spam-complaint to an email service provider or ISP.

Avoid generic “from” addresses. Use “good-looking” FROM-addresses, as the messages from DoNotReply@ or info@ – looks like spam, even when it’s good corporate mailing or a really useful offer.

Ask your subscribers about the content and the frequency of your mailings. All you need to do is ask and your subscribers will happily provide you with the information on what’s interesting to them and how often they are ready to receive your newsletters.

Write subject lines that describe a content. Use subject line that describes a content, and NEVER advertise in you subject lines – recipients analyze emails by the subject lines, and as we all “hate” ads – we do not want to open an email that contains an ad.


comments: 0 06.07.2011 Paul Shuteyev @ Marketing, Sales, Techniques 2011

How to Get More Fans for a Business-Page on Facebook? Quick Tips!

Happy People, People Laugh Building a fan-base on Facebook is a really hard thing for small business and small organizations. And the worst  thing here is advertising. People join Facebook to interact, share interesting content, communicate and enjoy  virtual life, and advertising or mass invites is not something they would like. I want to share some short delicate  fan-adding techniques that will shoot two birds with one stone – gain more and more Facebook fans for your  business-page and make your brand (company, product, anything) more stable and respectable among your  Facebook fans.

So here are quick tips on how to get more fans for a business-page on Facebook and make them love you:

  • Run polls on proposed new products and features
  • Seek feedback on new company initiatives or expansions
  • Test your design – images, applications; mix it and make it easy to use.
  • Hold contests for your fans, award them with prizes
  • Provide your fans with custom features or bonuses regarding your product or services – make them feel special.
  • Recruit consultants, beta-testers, partners – offer your fans a “job” or an opportunity to earn – this will go viral, period.
  • Speak personally to fans that are really interested in your business.