Atomic Email Marketing Blog ePochta.ru

Advantages of social bookmarks

* storing key links on the net vs. on a local computer – allows access from any machine at any time, e.g. the local library (old hat, Backflip did this too)

* a fast and very effective way to keep track of stuff – this means you are not waiting for the Google spider to visit any longer. You can get a RSS ping as soon as a link is added.

* examining tags per link, gives you a feel for how the rest of the world sees things vs. your private ontology.

* using a ‘secret’ group tag allows group members to alert each other of key links – a pull rather than e-mail push mechanism.

* applying ‘flat’ tags (single words) is far more flexible than operating within a hierarchy of folders (facetted classification).

* monitoring ‘new’ links on the delicious ‘front page’ or ‘popular’ page gives a feel for breaking news.

Top 33!

1. www.aboutus.org
2. www.activerain.com
3. www.aeonity.com
4. www.autospies.com
5. www.ballhype.com
6. www.betamarker.com
7. www.bibsonomy.org
8. www.blog.co.uk
9. www.bloghop.com
10. www.blogetery.com
11. www.blogmarks.net
12. www.blogmemes.net
13. www.blogowogo.com
14. www.blogsome.com
15. www.blogster.com
16. www.blogspot.com
17. www.bmaccess.net
18. www.bumpzee.com
19. www.buzzflash.net
20. www.clearblogs.com
21. www.clipmarks.com
22. www.clipclip.org
23. www.complore.com
24. www.connectedy.com
25. www.connotea.org
26. www.creamaid.com
27. www.digg.com
28. www.dotnetkicks.com
29. www.dzone.com
30. www.easyjournal.com
31. www.electionlogs.com
32. www.ezinearticles.com
33. www.faves.com

…. …. ….

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Friday’s ebook give away is coming. All subscribers will get it FREE. Get fresh precious ebooks every week! Stay subscribed. And now, some fresh and useful rules for everyone who’s in SEO, keen on SEO or just want to start. Enjoy! 

All About On Page SEO

When it comes to doing business online, you will soon discover that it’s all about the traffic.  Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture.  After all, what good is a website when there’s no one there to see its pages?  How successful will your digital products be if no one would be able to know about them?  Who will avail of your services when no one will get exposed to their existence? 

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live.  Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself. 

This is what on page search engine optimization (SEO) is all about.  It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website.  80% of your traffic would come from the many search engines in the World Wide Web.  If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

Top-10 list of corporate marketers for 2007

*1*AT&T

Despite being acquired by SBC, the new AT&T continues its strong and visible presence in the Asian-American community, and is an early pioneer in the U.S. Asian market — allocating one of the largest national budgets to address the diversity of its Asian-American consumer base. Its leaders continue to believe in multicultural marketing, and allocate its marketing resources wisely. AT&T is also one of the leading employers of Asian Americans in the country, with executives and employees who are visibly engaged in community-based organizations locally, regionally and nationally. Their commitment to the Asian-American community is truly second to none.

Nicola Thomson was appointed marketing director of Magic 105.4 in December 2005. She joined the Emap radio station from Jazz FM, where she was head of marketing. Previously, she was part of the team that launched Carlton Screen Advertising in the UK and Ireland.

Here I post the interview with Nicola Thomson about her ideas on making marketing more “workable” and easy using latest technologies and methods! Enjoy it, my friends!

How would you sum up Magic’s current marketing strategy?

It’s simple – we’ve stuck to what we know best, more music less talk with great competitions, and Magic continues to gain audience from our marketing of just that.

We’re confident of the product, with the best mix of music without the clutter, lifting your mood ‘whatever the weather’ and our current television ad does the job.

The last Rajar presented us with record reach, with almost two millions listeners per week, and we remain the number one commercial radio station in London and market leader from 9am through until midnight.

The marketing has contributed hugely to this success with a strategy that this year has used a multi-media mix to promote core brand strengths and highlighting our core music artists.

What are your ambitions for the brand?

To become one of the strongest multi-platform media brands for our core audience, who trust Magic and can access us through digital and analogue platforms.

How can commercial radio stations in general best compete with the BBC when it comes to marketing?

The BBC has an enormous marketing ‘pot’ to play with, so it can be hard to compete when it comes to budget. That just means we have to work smarter, marrying great programming with creative insight into what audiences want.

It’s a competitive market place, but with everyone needing to be at the top of their game, that can only be good news for the listener.

How important is technology such as digital radio and the internet to growing the Magic brand?

I believe that DAB and the internet are crucial in the development of the Magic brand. The internet in particular has already played a great part in how Magic has grown its audience.

Magic.co.uk was re-launched in July last year, and in that time we have begun to build a real community for those that love music and great competitions. Magic obviously has restrictions with its more music less talk policy, and magic.co.uk can interact with our audience in ways that radio cannot.

Cross promoting  magic.co.uk and Magic 105.4 has contributed to our unique users increasing by 78 per cent from this time last year.

What advertising campaign, for any brand on any medium, has most impressed you in recent months?

M&S comes to mind immediately. The Christmas Magic and Sparkle TV campaign with Dame Shirley Bassey was fantastic and says so much about the brand. In fact all of M&S advertising is stunningly executed, and brilliantly consistent.

It goes without saying that I’m pretty fond of the current Magic TV ad, and at one point I did actually wonder whether Magic had jinxed the summer weather!

1. Mark Zuckerberg [ Facebook ] 23 years old | $700M

2. Andrew Gower [ Runescape ] 28 years old | $650M

3. Blake Ross and David Hyatt [ Mozilla ] 22 years old | $120M

4. Chad Hurley [ Youtube ] 30 years old | $85M

5. Angelo Sotira [ Deviant ART ] 26 years old | $75M

6. John Vechey [ PopCap Games ] 28 years old | $60M

7. Alexander Levin [ WordPress ] 23 years old | $57M

8. Jake Nickell [ Threadless ] 28 years old | $50M

9. Sean Belnick [ Biz Chair ] 20 years old | $42M

10. Kevin Rose [ Digg ] 30 years old | $31M

11. Ryan Block [ Engadget ] 25 years old | $20M

12. Aodhan Cullen [ Stat Counter ] 24 years old | $18M

13. Tom Fulp [ Newgrounds ] 29 years old | $15M

14. Rishi Kacker and Matt Pauker [ Voltage ] 24 years old | $12M

15. Markus Frind [ Plenty of Fish ] 29 years old | $10M

16. Catherine and David Cook [ My Year Book ] 17 & 19 years old | $10M

17. Fredrik Neij [ The Pirate Bay ] 28 years old | $10M

18. David Hauser & Siamak Taghaddos [ GotvMail ] 24 years old | $8M

19. Jermaine Griggs [ Hear and Play ] 23 years old | $5M

20. Jay Westerdal [ Domain Tools ] 29 years old | $5M

Just imagine your name among them… Stay tuned and modern with Marketing Advice Center!

The International Marketing Organisation warns!

One of the main reasons why many small businesses fail, is that they get too many new customers. What’s that I hear you say? You thought you were supposed to get new customers. Well yes, you do want to get new customers, but only if they come back and buy from you at least 5 times. Let me explain what I mean.

Each time you market to a new customer it costs you money. This is known as your acquisition cost. To calculate your acquisition cost, you need to workout the cost of your marketing, (i.e. the cost of your ad or commercial) and then divide that by the number of people who buy from you as a result of your marketing. Note that we’re only interested in the how many people buy from you, not how many come into your store.

What many people don’t realises, is that their acquisition cost is normally greater, than the money that customer will spend with you on a first time sale. In fact, in the average business you need to bring each customer back at least 5 times before you begin to make a profit on them.

For example, let’s look at a bakery. Now if a bakery spends $300 per week on advertising, and then as a result gets 30 new customers, their acquisition cost per customer is $10. Now if each new customer spends $5 when they come in, and of that only $2.50 was profit and $2.50 was hard cost, that bakery has actually lost $5 on each new customer. If of those 30 new customers, 20 never came back, the bakery has actually lost $100 on that marketing campaign.

Understand that the average business needs to bring a customer back at least 5 times, before they start to make a profit from that client. But amazingly enough, the average business spends 6 times more trying to get a new customer to come in to their business, than they do trying to get an existing customer to come back.

So what’s the answer? Spending more time and effort on marketing to get your existing customers to come back, and less on getting new customers through your door.