Atomic Email Marketing Blog ePochta.ru

AtomPark Software company announces the release of the new 4.1 version of StaffCop Home Edition, parental control software.
Software developers in AtomPark Software are not disregarding the problem of social networks’ negative impact on children, and the new version of parental control software StaffCop Home Edition includes few grand new features to improve social network monitoring:

• Backup copy of all files sent to social networks: photos, music, videos
• Chat logging feature for Facebook and VK networks
• Private message logging for Twitter network
• Photo and video view logging
• New social networks for monitoring: MySpace, LinkedIn, MoyKrug

New technical features are also available in new StaffCop Home Edition 4.1:

We all know that generating traffic and lots of it is a major key to make a living online. The problem is that over 90% of all websites fail simply because they do not generate enough traffic to sustain an ongoing income for their website. Why do only some websites become successful while others are like a dry desert? And why do some websites struggle so much while others seem to make it with less effort?

Maybe you are in that category, lacking the incoming traffic to your website and if so, I would urge you to keep reading…

Social media and social networks

Hey guys,

Hope you are doing great! AtomPark Software Inc proudly announces a new 4.1 version of StaffCop – corporate data security and data loss prevention software to monitor staff’s workstations, PCs and laptops.

Social networks and social media websites, such as Twitter, Facebook, LinkedIn, MySpace, are becoming more and more popular nowadays affecting each and every business niche – employers are wasting precious time visiting social networks to have a chat with friends, play games, share media, etc. Social network is the most dangerous data leakage channel because of its huge auditory and low privacy and security level. Employers may disclose corporate secrets, transfer or share sensitive corporate data by publishing job-related photos, videos and other media.

Facebook Marketing

Hey  guys, we all know that social media is the best traffic-generator for last few years and Facebook is the Top 1 in the social network list, because of its advertising platform, groups, fan-pages and more than 500 million active users (half a billion!). I bet every average company has a fan-page or group on Facebook to post updates, generate traffic and drive leads to its websites. Everything is looking great, BUT there are 6 dangers of Facebook Marketing I would like to talk about – you will realize that your company’s page or group is so unstable on Facebook. Let’s start.

1.) Facebook is your  “master”. Each and every fan page or group is assigned to a user. Once you create a group or fan page – you become its administrator. Sounds good? Just imagine that you leave a company and all the groups and pages you created for your company is still assigned to your profile. If you remove your profile all pages and groups also go away. Still sounds good? When an account is disabled (closed actually), all of its pages, groups, content, applications, and ads are lost.

2.) Facebook can change features anytime. Facebook may disable an account without warning and Facebook also has control over when to change its layout, application programming interface, or setup. You won’t be asked about it – you will have to rebuild you applications, renew your page or group content and so on.

Extracting Emails

Hey guys,

Hope you are doing really well! I would like to discuss email harvesting topic. On the one hand, as we all know there are hundreds of websites we can crawl emails from, on the other hand – email addresses from such places were already used by each and every email marketer who crawled them before you, so such lists will have bad open-rate and click-through rate. This is why we should always search for additional sources to extract leads from.

As for me, News Groups – is the best place to search for emails. There are thousands of them, all on different topics. Emails are real, also it is possible to extract names and surnames along with the emails. Here is a video that shows how you can get loads of leads in a matter of minutes. Also check this video for additional details on harvesting emails from News Groups.

Email Marketing Statistics 2010-2011

Hey guys,

As the year 2010 passed and business year 2011 have just started it is time to discuss some new Email Marketing statistics. I will keep it short and nice, showing exact facts and numbers. Let’s start, hope you will enjoy this.

According to Econsultancy survey in early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good, and only Search Engine Optimization (SEO) technologies scored better. Also 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey).

It’s not hard to figure it out that all these facts are really really positive, and they show that Email Marketing niche is not going to stop growing. But let’s see more statistics, this time money and investment related.

According to survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011, and 29% of respondents are going to try keeping spend constant. And the most interesting fact is – according to 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies, 70% (!) of brand marketers planned to make investments in email marketing niche in 2011.

Hope this will help you to analyze the email marketing niche in 2011 by comparing these results with your own statistics.

Have a nice day!

Mobile Marketing Trends 2011

The Mobile Marketing Association (MMA) has published Top Ten Mobile Marketing Trends to expect in 2011, also Mobile Marketing Association predicts the global growth of mobile advertising market – from $13 billion in 2010 to $14 billion in 2011, and what’s the most interesting aspect of this growth – it’s expected in Asia Pacific region, North America and Europe only.

The best thing about these top 10 mobile marketing trends is that we can participate in mobile marketing evolution and not just sit and wait for these trends to come 100% true. Please enjoy!