Atomic Email Marketing Blog ePochta.ru

StaffCop - Corporate Security and Data Loss Prevention Solution

StaffCop is a corporate and personal data security solution providing effective technology features that allow you to keep sensitive data safe, track time and monitor PC activities on the network. StaffCop can be used on a corporate network of any size as well as on a single individual PC. Let’s see what’s new in StaffCop 4.0!

Social Network monitoring and control added. Now it is possible to track and monitor private messages, posts and status updates in such social networks as Facebook, Twitter(for US market), VK.com, Odnoklassniki (for Russian market). Now you gain access to staffs’ communications via social networks as it is one of the most popular ways to transfer stolen sensitive corporate data.

Search Term monitoring added as a separate module. Now you are able to check what is staff searching for in such search engines as Google, Yahoo, Bing, ASK (for US market), Yandex, Rambler, Mail.ru, Aport, BigMir (for Russian market).

The whole StaffCop’s code architecture is changed. By adding easy-to-use filters it became possible to see saved data about all actions taken by staff during longer periods of time. In new StaffCop 4.0 it is possible to search and filter all tracked information in real-time, no only in reports as it was before.

It is possible to create reports in .PDF format in new StaffCop’s Scheduler. This makes reports more organized and easier to use, i.e. printing .pdf report files is easier and faster than other format report files.

Agent-connection errors (when too many connections were established between agents with admin panel) are fixed.

Monitoring system now works even faster! This reduced the whole system load during data harvesting and analyzing.

9 Holiday Marketing Tricks and Secrets

Hi friends,

How about few dirty holiday marketing secrets? I’ll share few tricks on how to market during the holidays with little or no additional budget and remain highly competitive throughout the holiday season.

Large retailers have always counted on Black Friday to turn their books from red to black and online retailers (i.e. marketing software stores) have Cyber Monday to cash in afterward. And this year, American Express OPEN has launched Small Business Saturday (November 27) to help drive “shop till you drop” consumers to local small businesses.

So how can a small business get the upper hand on these three monumental shopping days? I’ll share 9 marketing tricks to help you cash in and remain highly competitive throughout the holiday season.

Holiday Season Email Marketing

Hi friends,

Holidays are coming! It’s time to spread emails with special offers, gifts and coupons. Holidays are really profitable season as email-driven sales were up 11% from 2008 during the 2009 holiday season.

So what can you do to add a little more sparkle to your holiday email marketing campaigns and boost response even higher this year?

Here are few tricky steps you should follow!

7 Assets of Successful Social Media Enterpreneur

Hi friends,

Starting with 2010 is the time for Email Marketing and Social Media salvation. Becoming leader in Email Marketing gives you +1000 handicap for Social Media success, and other way round. We’ve talked much about email marketing strategies, success stories, tips and tricks, and it’s real pleasure for me to talk sometimes about social media as something really unique. Today I’d like to provide 7 assets of successful Social Media enterpreneur.  So let’s start!

Email Statistics Report

Hi friends,

Hope you’re doing really well. As we all know, email account is something constant for us nowadays, and it’s as personal and unique as your phone number. Email correspondance is the normal way for corporate information exchange. Here is a short excerpt from Email Statistics Report with a Forecast for 2010-2014. Hope you enjoy reading!

• The number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014.

• In 2010, 75% of all email accounts will belong to consumers, and 25% to corporate users. This ratio is expected to stay fairly constant over the next four years, with corporate email accounts growing slightly to about 26% of the total number of accounts by 2014.

• The majority of email accounts, today, are free or low-cost consumer ISP/Webmail accounts.

• The average number of email accounts per user ratio is expected to remain even at roughly 1.6 accounts per user over the next four years.

• Geographically, in 2010, the majority of email users are located in Asia/Pacific (47%). Europe accounts for about 23% of all users, North America has about 14%, and the Rest of the World has around 16% of all users.

• In 2010, the typical corporate user sends and receives about 110 messages daily. Roughly 18% of emails received is spam, comprising both actual spam and “graymail” (i.e. unwanted newsletters, alerts, etc.).

• While users mostly see spam as an annoyance, for corporations it is a considerable expense. According to our projections, a typical 1,000-user organization can spend upwards of $3.0 million a year to fight and manage spam.

• Instant Messaging (IM) is also growing in popularity with both corporate and consumer users, we estimate that there will be nearly 2.4 billion IM accounts worldwide in 2010, growing to just over 3.5 billion by 2014.

• Social Networking has seen explosive growth in the last 18 months and by year-end 2010 we expect to see nearly 2.2 billion social networking accounts worldwide comprising both consumer and business accounts. By 2014 this is expected to grow to nearly 3.7 billion accounts worldwide.

• Wireless email accounts including both enterprise and consumer accounts total about 307 million in 2010, and will grow rapidly over the next four years to 1.4 billion accounts worldwide.

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Video Sharing via Email

People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking (hey, check our Facebook group, btw) and even social-media integration. But there is one other technology—video, yes, old-good videos… This was a taboo in email marketing—that can be integrated into your campaigns.

These 4 Myths now can be laid to rest and the taboo broken. Let’s discuss these email marketing and video sharing myths!