Atomic Email Marketing Blog ePochta.ru

Building a fan-base on Facebook is a really hard thing for small business and small organizations. And the worst  thing here is advertising. People join Facebook to interact, share interesting content, communicate and enjoy  virtual life, and advertising or mass invites is not something they would like. I want to share some short delicate  fan-adding techniques that will shoot two birds with one stone – gain more and more Facebook fans for your  business-page and make your brand (company, product, anything) more stable and respectable among your  Facebook fans.

So here are quick tips on how to get more fans for a business-page on Facebook and make them love you:

Greetings guys,

Hope you’re doing well! Summer is up, sun is shining, and so should your email campaigns, really. Today I would like to provide you with the top 4 mailing types you should include in your email campaigns in 2011. Combining these types will let you to boost your conversion rates and satisfy your subscribers (yes, you will not bother your subscribers any more – you will satisfy them with useful information and make sales simultaneously).

Let’s start! I will keep the tips and the whole top short, making it easy-2-follow. Here are Top 4 mailing types you should contact your subscribers with in 2011:

1.*Facebook mailings*. Facebook is one of the greatest free email tools of 2010-2011 which allows you to contact your fans and members and provide 100% delivery rate and extremely high open rates. Your mailings will be shown as a personal message, that’s why open-rates are so high. Also you aren’t restricted in putting as much links as you want – no spam filters, no bad emails. Perfect… All your Fans and Group members automatically transform into a subscribers and leads.

2. Up-Sell vs. Down-Sell mailings. Subscribers are real people, and this means they want to trust you as you trust your friends or family. And here comes the technique – after the first sale or free-trial lead, contact your subscriber with an Up-Sell mailing containing an offer to upgrade to a better version, buy few more features or purchase the additional modules. This should be implemented only after a sale or free trial lead. Down-Sell mailing is a personalized message containing an offer to purchase a discounted product or a light-version, and this should be used only if there’s no reason for an Up-Sell mailing.

3. Alerts, Reminders and News. Each and every corporate event should be announced to your subscribers – this will let them feel important. Always use personalized messages for this type of mailings. I.e. contact your subscribers or leads with the information on product or service update, or with the announcement about your new page in a social network which was created for a separate product or service.

4. Useful and Informative content. This is the type that’s most liked by all subscribers – I’m talking about free reports, case studies, testimonials and all the other useful materials. This type of message should be personalized too and it’s best to run such mailings once a week or once a month. Your subscribers will be waiting for your next mailing, so don’t make them wait. It’s easy to build business-2-client relationships by implementing such technique.

Every mention of your brand online is good, unless it’s super bad – this is the reason why I want to discuss top 5 ways on how to use social media channel to boost and brand your email marketing campaign. Social media websites are the brain of all internet – millions of people are free to discuss, share, publish, like, comment, and if they discuss you – then bingo – you can show your subscribers that your brand is being seen, heard and respected.

Here you can find top 5 ways on how to use social media channel to boost you email marketing campaign:

1.) Reviews and Testimonials. Every good mention on Facebook is a testimonial too. Even if it’s just one word “Good!” – it’s still a testimonial. You should gather such testimonials – the more reviews or just kind words you will have about your brand, the more reviews you can show to your subscribers, include into your mailings, etc. Try to use as many different websites as possible – mix social media websites with review sites, blogs, Answer-websites, an so on.

Email Subscribers

As we all know, the main aim of email marketing specialists is to sell digital products (or even the real ones) to their email subscribers. Sometimes you can have a list of subscribers who are not your customers, it could be so if you are running an interesting blog and not just building a list to sell your products. Ok, so you have a list of leads. Actually, all the subscribers are leads, you just need to treat them the right way to transform the list of subscribers to the list of buyers. And the main problem here is – what to sell? What can grab the attention of your subscribers and make them pay? Here is a list of top 6 techniques on earning money just from your email list.

9 Holiday Marketing Tricks and Secrets

Hi friends,

How about few dirty holiday marketing secrets? I’ll share few tricks on how to market during the holidays with little or no additional budget and remain highly competitive throughout the holiday season.

Large retailers have always counted on Black Friday to turn their books from red to black and online retailers (i.e. marketing software stores) have Cyber Monday to cash in afterward. And this year, American Express OPEN has launched Small Business Saturday (November 27) to help drive “shop till you drop” consumers to local small businesses.

So how can a small business get the upper hand on these three monumental shopping days? I’ll share 9 marketing tricks to help you cash in and remain highly competitive throughout the holiday season.

Email Marketing List

Targeting the right audience is the key to success for any email marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors.

And as every marketer knows, limited list filtering and segmentation options, as well as inaccurate data, all negatively impact a campaign’s response rates.

Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact vendors in the marketplace today, each with its own set of data.

But buying a email marketing list that you have confidence in does not have to be a stressful process if you ask the right questions before you make a decision. Here are eight questions to ask vendors before buying a list.:

Email Marketing 2010

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that?

Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from your target audience that will give you insight into who they are and their specific needs. This information includes product interests, frequency of purchase, website visits, store visits, life events (marriage, pregnancy, moving, etc.), demographic and psychographic profiles, and geographic location.