SMS Marketing

You can find #1 – #4 stories here.

Success Story #5 – TV launches SMS-based marketing campaign

Trouble TV, a UK teen channel is using an SMS-based relationship marketing campaign. The campaign encourages viewers of Trouble TV and visitors to its web site (www.trouble.co.uk) to send in by text message, a promotional code that appears on screen every hour between 12pm and 5pm for a two-week period. Participants are entered into a daily draw, with prizes including mobile phones. (This relationship marketing approach also works well with radio).

Marketing Success

Good day my friends! I’d like to post here real success stories that are related to SMS marketing and our software.These case studies are real.   They are excellent for generating or improving SMS marketing ideas for your business.

Success Story #1 – Dunkin Donuts

A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it.
As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond to advertisements displayed on store notice boards, billboards and on the radio.
By sending a short message to the published numbers, users receive an immediate reply featuring a free gift coupon or special offer exchangeable at local outlets.
Sales were reportedly up 9% within the first three weeks of the campaign. By enticing consumers to request special offers, Dunkin Donuts ensures that they achieve a great consumer push without running the risk of breaking down the client relationship by contributing to the wealth of ’spam’. SMS is the perfect way to tap into a vast market of mobile phone users in an environment plagued by a lack of standardization and interconnections.
By ensuring that the power of the SMS medium is put to good use in an ethical way and one which doesn’t encroach upon users’ privacy is something which was key to the success of campaigns such as this one with Dunkin Donuts.
And Dunkin Donuts’ Italian franchisee GianLuigi Contin says that the SMS marketing solution has been a positive brand-building experience: “We are directly reaching our targets with a message they can understand. Cellular coupons are not cute promotions, rather they are serious marketing tools that not only extend the brand but are also directed towards the people we want to reach.”

Stealing corporate data...

Economically challenged employees are likely to abandon their ethics in pursuit of new jobs by stealing corporate data, according to a survey from security firm Cyber-Ark. Now it’s time to protect your company from data loss!

Email Marketing

Why Email Marketing?

Experts and small businesses agree:

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”
DMA Interactive

Corporations

“…more than 100 million data records of U.S. residents have been exposed due to security breaches every year.”

It’s a mobile, connected world – and companies are paying the price for not monitoring and controlling electronic communications as they exit the safety of the company. While most organizations scan inbound email for unsolicited or dangerous content, most fail to check their outgoing email, IM and other Internet-based communications, essentially allowing the unauthorized or unintentional transfer of sensitive information outside of the organization.

Business etiquette - rules of email etiquette

1. Be concise and to the point.

Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read.

2. Answer all questions, and pre-empt further questions.

An email reply must answer all questions, and pre-empt further questions – If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customer’s time but also cause considerable frustration. Moreover, if you are able to pre-empt relevant questions, your customer will be grateful and impressed with your efficient and thoughtful customer service. Imagine for instance that a customer sends you an email asking which credit cards you accept. Instead of just listing the credit card types, you can guess that their next question will be about how they can order, so you also include some order information and a URL to your order page. Customers will definitely appreciate this.