Atomic Email Marketing Blog ePochta.ru

Hi guys, hope you’re doing great! We all have already calculated our marketing results for year 2011, and now it’s time to sum our experience and detect what we should focus on in 2012 to stay modern. I’ve prepared 7 marketing tips that will help you to determine your marketing goals and methods for 2012. Let’s start.

What you should focus on in 2012:

1 SMS marketing. In the end of 2011, during the holiday season, sms marketing was one of the best marketing methods, sms advertising boosted sales a lot. Keep this in mind and use sms deliveries for lucrative offers.

2 Mobile marketing. Going mobile is a good idea for 2012 – people made a lot of sales using mobile devices in 2011. QR codes and custom-mobile-shops generated a lot of sales too. Maybe it’s time to make your products and services easy-2-reach from mobile devices?

3 Subscriptions. Subscriptions are becoming the most popular purchase method nowadays because of few big pluses – it’s cheaper, and you can stop the subscription if you don’t need a product or service anymore. On the other hand this makes bigger revenues for the seller. Looks like a win-win situation.

4 Triggered mailings. Triggered emails showed great results in 2011 and you should definitely pay attention to them in 2012. Send emails on first registration, on purchases, on celebrations and holidays, on achievements. Always personalize. Make your recipients feel important and treat them right – do not overload them with your mailings.

5 Video marketing. Never dies, really. Ranks in search engines, stays in memory for a long time – pluses only. Period.

6 Giveaways and contests. Just like a video marketing – works every time. Just one comment – be careful with contests and giveaways you run using social networks – many of them do not allow to publish contests and giveaways, and this may lead to the account termination. Especially this is connected with Facebook, see their Terms of Service for more info.

7 Press releases. Cornerstone of the content marketing – press releases are more powerful than articles, because of trusted websites they are published on. Press releases are good for SEO and notifications.

Hey guys,

Tomorrow is the St.Valentine’s Day – day of love for all the lovers and the challenge for the marketers. If a marketer is in love, then it’s a double challenge, huh! Today I want to post a Holiday and Celebration calendar of 2012, originally published by GetResponse. This calendar is made to help marketers to plan all kind of promotional activities – all the holidays, events and celebrations are divided by months, seasons, etc. You will find the calendar below, but now I want to provide you with few tips that will help you to run any holiday/event campaign:

1. There are a lot of holidays each season or month – choose wisely, it’s not necessary to run your marketing campaigns for all of them. Choose the right event and make sure your customers and leads fit this holiday – it may depend on the culture or some global events.

2. Don’t just always sell. Sometimes it’s better to run giveaway or contest campaign. Just for example – you can arrange a giveaway campaign for the younger users on the 1st of the September.

3. Personalize. Always.

4. Plan all the event campaigns in advance. Sometimes it takes few weeks to prepare a good marketing campaign for 1-day holiday.

5. People feel happy during the holidays – use this situation to build your list or offer them something in addition.

Marketing Calendar:

We all know how important social media websites and social networks are. This is a comfortable place for all of web surfers. Such social networks like Facebook or Twitter became a home page for so many users. Nowadays internet is not just checking websites, it’s more like checking your social networking profile for all the news, info and updates you want and need. So what does that mean? Just one thing – you should make your leads and potential customers feel comfortable while you stay in touch with them. This means you should choose their communication channels, period.

Here I prepared 5 steps on how to build Email and SMS list by using social media websites and social networks. Please enjoy!

Hey guys,

Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most passionate email marketers.

Hi guys,

Hope you’re doing great! We all know how leads are important – this is one of the most precious things in E-marketing. You should respect leads, as this is your key to mass sales. Today I would like to provide you with 6 lead generation tips and a list of lead generators. Hope this helps! I will keep it short and easy-2-follow.

Lead generation tips:

Hey guys,

Hope you’re doing great! Here are 4 charts and statistics on corporate social media marketing investments and plans for 2012. As you will see 2/3 of companies are going to increase their social media presence!