Atomic Email Marketing Blog ePochta.ru

Hey Guys,

Hope you’re doing great! How many of you have already started mobile email campaigns along with the ordinary email campaigns? Some of email marketers feels that it’s really enough with “just normal PCs and browsers” and some of email marketers really want to expand their market and move to the next marketing heights, for example mobile email marketing. But all of us have heard few popular myths about mobile email marketing, and these myths may sound scary or stupid – but still some marketers may hold their mobile email campaigns because of these myths. And that’s bad, we need to bust these myths right now!

Mobile is only for large corporation’s emails. Sure big companies may get there first because they have the resources, but mobile email is no longer a choice because your competitors will begin to format for mobile devices—if they haven’t already—and that means you must, too.

Mobile email design and programming is easy. Well, it’s not so difficult, neither it is simple. You should search for some mobile email design tips and tricks, and also search for some mobile email marketing how-to’s. This will really help you in starting your first campaigns.

Here you can find some mobile email tricks’n'tips of mine -

• How to Design Emails for Mobile Email Campaign – Distinctions Between Mobile and PC Recipients
• Top Mobile Email Design Techniques, plus Statistics
• 7 Quick Mobile Email Marketing Optimization Tips
• Top 9 Mobile Email Marketing Techniques – Reach Mobile Users with Your Email Newsletter

Focusing on iPhone users only. It’s true that iOS devices currently account for 85% of mobile email opens, but Android claimed nearly half of the smartphone market in 2011. Your messages need to render on all major platforms.

It’s hard to track mobiles emails and results. Wrong. Most smartphones use a mobile email client, Schneider notes, like MailDroid, Apple Mail, or GMail, and open rates, clickthroughs, and the like are trackable.

Hey guys,

Hope you’re doing great and feeling nice! You know how important first impression is, and first impression for all your subscribers is a welcome email – the first email they receive from you after subscribing. This is where their journey from the lead to the sale begins and your duty is to make your subscribers feel comfortable, informed and happy. This is why I would like to provide you with must-have elements of the perfect welcome email. I will try to make it short and easy to remember. Let’s start, enjoy!

1. Body and Subject line personalization – make it look personal

2. Sign up reminder – remind your subscriber a source of registration (email, website, co-registration, store, etc)

3. Set frequency expectations – your subscribers must know when to expect your mailings, this will increase your open-rates.

4. Provide your subscribers with the access to your archives with old posts, information, guides, etc.

5. Let your subscribers easily unsubscribe

6. Ask your subscribers to add you to safe-sender list and always-allow images from you – this will increase open-rate and click-through rate

7. Give your subscriber a special welcome offer – bonus, discount, free shipping, etc. He’s your guest, show respect!

8. Tell your subscriber how to refer a friend – if your info is important to him, hi will always share it with his friends or colleagues.

9. Have a season-welcome-messages few times a year – a good reason to remind about yourself, not just your offers, and provide your list with special offers.

10. Always have a chains of emails, do not tell all the info in one message.

7.

Hi guys,

Hope you’re doing great! We all know that only relevant emails generate leads and make sales, this is why it’s extremely important to segment your list and improve your targeting. Most of email marketers segment their lists by interests or products/services only, but that’s not the limit. Actually email list segmentation has no limits, so I will provide you with top 5, as these are the most easy-to-use ways.

Hi friends,

Hope you’re doing great! Most of you run email marketing campaigns, and as experience shows most of us use just few types of mailings, or even one – just emailing your list. But that’s a big mistake, as different types or mailings bring different results and it’s good to use them all to get the maximum of your email campaigns. Here I compiled Top 6 types of email messages you should try in your email campaigns. Please see below and enjoy!

Email Newsletter – most common type of email messages as it includes large amount of content, may contain more than one call-2-action. It’s good because it can contain content of different niches and interests.

Email Digest – very similar to email newsletter with a few distinctions: summary-type content, used as a reminder or quick-updater.

Dedicated Email – most lead-driving tool as it contains information about one offer/product only. Strong call-2-action. No mistakes allowed in this type of mailing.

Email Chain – also a very powerful lead-driving type of mailings. Email chains consist of series of mailings, leading your subscribers from the first mailing to the purchase. Statistics show that CTR is usually 2-3 times higher than in dedicated email campaigns. This type is not for beginners, but it works really good when you can manage it the right way.

Sponsorship Emails – no comments here, this one is just to make extra money using your own list. Be careful with content – few bad things may happen – 1. you may scare your leads so they just unsubscribe, 2. your leads may like sponsored content and leave you

Transactional Emails – kind of a trigger-emails, works good as you approve the action (and get some respect for being nice), may gain cross-sales, and use this a start-email of another email chain that will lead this person to another purchase.

Hey guys, hope you’re doing great!

Some say that each $1 spent in email marketing earns more than $40 in sales, and some say that each subscriber earns you $1/month. On the one hand these are good numbers, but on the other these are sooo average – that’s why you can’t tell how does it work and look for your own email marketing business. I would like to provide you with some good info from Forester Research – they published a formula which will help you to determine the value of each and every email subscriber of yours. Please see below, test and enjoy!

Hey guys! Hope you’re doing great.

All the marketers, and especially email marketers, fight for the subscribers. Sure subscribers are a very important part of the sale process, but it’s really possible to make tons of mistakes trying to convert your email subscriber into a sale and lose him before the actual sale. I would like to provide you with 4 tips on how to avoid such mistakes, this will also help you to convert subscribers into sales. See below and enjoy!

1. Show him the way. It’s good to provide your subscriber with the clear path of actions that leads to a sale. Imagine he’s a foreigner and act like you really want him to get to your favorite place, for example – your website. Be sure subscriber follows you.

2. Forget about the Will-word. No future promises, your service or product works now, here, from now on. Now is urgent, future isn’t. I won’t buy a product I don’t need now, or if it won’t start working within an hour (license, activation, approve issues).

3. Easy-2-follow content. When a subscriber opens your mailing he start scanning it for the most precious information and the best offers. Make such info easy to read and easy to act. Remember: mailing is just a mailing – you need actions!

4. Be careful with the Links. Links are like one-way portals, very few visitors will come back to the original post or email. That’s why you need to be sure your links lead them to the right places, because no one will come back and try again.

Atomic email sender software automates email design, test, optimization and sending processes.

Hey guys! Hope’re you doing great. We all know how many email strategies appear nowadays, but very few of email marketers can follow them instantly and switch their campaigns to all these brand-new strategies. As a marketer and email marketer I really understand this, that’s why I want to provide you with 2 best-known email chain strategies that worked always and will always work because these are basics of old-school email marketing. Please see below and enjoy, found them myself today in graphics and want to pass it on!