How to Design Emails for Mobile Email Campaign – Distinctions Between Mobile and PC Recipients
Large Fonts. Mobile devices requires larger fonts to make reading comfortable. As an example – iPhone’s operating system adjusts all the fonts to it’s minimum, which is 13 points. I suggest using even larger font of 14 points is the best.
Simple Things. Keep the things simple – do not over load your design with navigation, additional widgets or images. Make it as simple as you can – message, call-2-action, button/link. Recipient won’t spend minutes on reading your message and going all your links and buttons through, so you need to provide him with the most important info and 1 link only.
Choose colors wisely. Dark background looks good on PC, but it will be hardly possible to read such message with a dark background in a low-contrast atmosphere of a mobile device, so consider using clear or white backgrounds and dark large fonts.
Usability. Most of people operate mobile devices and phones with a single hand, so you should think about it when preparing the layout of your email message – make it possible to click the links, buttons and widgets – have an empty space around the clickable area making it easy to click the exact link.
This is all about making the email message comfortable to read and act on a mobile device. Think as a recipient and don’t forget to test your designs on different mobile platforms. Such software as Atomic Email Studio allows to design, test, manage and send your email campaign. Have a great campaign!