comments 20.03.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies, Sales

How to determine the $value$ of your email subscriber? Formula included.


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Hey guys, hope you’re doing great!

Some say that each $1 spent in email marketing earns more than $40 in sales, and some say that each subscriber earns you $1/month. On the one hand these are good numbers, but on the other these are sooo average – that’s why you can’t tell how does it work and look for your own email marketing business. I would like to provide you with some good info from Forester Research – they published a formula which will help you to determine the value of each and every email subscriber of yours. Please see below, test and enjoy!

Email-subscriber-value-formula

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How to determine the $value$ of your email subscriber? Formula included.
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Written by: Paul Shuteyev

I am an internet-marketing specialist.