comments 26.07.2012 Paul Shuteyev @ B2B Email Marketing, Email Marketing, Internet Marketing Strategies, Statistics

B2B Email Marketing – Latest Statistics 2012

Hey guys, Hope you’re doing great! Thanks to Pardot.com for releasing statistics they gathered during a researches and surveys. I have saved most interesting parts of their report and I want to provide you with the most interesting data on: Email marketing budget, Best practices, Email features, and Future vision. Email is still a popular marketing […]

comments 23.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

Reminder Letter for Inactive Subscribers – 5 Rules, 3 Ideas

Hey guys, Hope you’re doing great! We all have inactive subscribers on our lists. There’s nothing bad about it and you still have 2 options – leave them alone or re-engage and have them back on your list (I mean the active part of the list). Just like in a real life, sometimes it’s hard […]

comments 20.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

Advanced Email Segmentation Ideas

Hey guys, Hope you’re doing great! We all know how important relevant and targeted content is in email marketing. And the best way to reach targeted audience is list and content segmentation. I’ve mentioned few basic and easy-to-implement steps before and today I would like to discuss more advanced email list and email content segmentation […]

comments 17.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

5 Easy Steps to Email Campaign Segmentation

Segmentation means success in email marketing. The more relevant your content is the higher feedback you get (Open-rates, CTR). But how to determine what relevant content is? Sure it depends on the niche, but I want to provide you with the 5 easy steps to email campaign segmentation that work for each and every niche. […]

comments 11.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

6 Fatal Mistakes of Email Design

Hi guys, Hope you’re doing great! As you know email design is extremely important – it can boost your click-throughs or make people trash your emails. I won’t tell you which colors to use or which fonts are the best, but I’m here to show you most fatal mistakes of email design, so you can […]

comments 09.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

4 Tips on How to Keep Your Email Subscribers Engaged

Hey guys, Hope you’re doing great! Getting a lot of good subscribers is half of the success, the other half depends on how you can engage them from month to month. Sure you need to have a subscriber-oriented content and good delivery rates. What I’m talking about below is how to make your subscribers “wait” […]

comments 05.07.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

5 Tips on How to Use Colors in Email Marketing

Hey guys, Hope you’re doing great! We all know how important email design is – it°s one of the most important elements of lead capturing. So in other words – your email campaign is likely to be more successful if the email message contains the good message, good design and the right colors. I would […]