Email Marketing Software Blog

comments: 1 31.01.2012 Paul Shuteyev @ Marketing, Sales, Techniques 2012

Getting Leads in 2012 – Tips and List of Lead Generators

Hi guys,

Hope you’re doing great! We all know how leads are important – this is one of the most precious things in E-marketing. You should respect leads, as this is your key to mass sales. Today I would like to provide you with 6 lead generation tips and a list of lead generators. Hope this helps! I will keep it short and easy-2-follow.

Lead generation tips:

1. Understand what your ‘perfect’ prospects want, and provide them with that

Find out what kind of info are interesting to your prospects, what do they need to make a purchase. This is the info you should use as your lead generator.

2. Offer something that is highly related to your product or service

Your offer should be connected with your product or service – make it easy to see how your product solves exact problems.

3. Offer something that helps prospects make a purchase decision

Make it easy to make a purchase decision – use visual materials such as how-to videos, charts, tips-n-tricks materials, etc.

4. Don’t sound like everyone else

Be creative and don’t copy your competitives’ ideas.

5. Make your lead magnets easy to go viral

You can double or even tripple your lead amount by making your lead generators easy to go viral. Make it eaasy to share – socialize your lead generators, and offer a reason to share it – i.e. a bonus.

6. Play big

Focus on creating value for your prospects – launch win-win lead generators only. Do not waste your time and prospects’ time on non-converting lead generators.

Win-Win lead generators:

Email Series

Membership

Free reports

Coupons and offers

Podcast

Creative forms

Loyalty programs

Bonuses

Free education

Limited-time free trial

Demos

Online seminar/webinar

RSS feed

comments: 1

comments: 1 27.01.2012 Paul Shuteyev @ News, Social Media Marketing, Statistics, Techniques 2012

Corporate Social Media Marketing Investments and Plans 2012

Hey guys,

Hope you’re doing great! Here are 4 charts and statistics on corporate social media marketing investments and plans for 2012. As you will see 2/3 of companies are going to increase their social media presence!

comments: 1

comments: 0 25.01.2012 Paul Shuteyev @ Corporate Security, Data Loss Prevention, News

Whitelists and new features of StaffCop 5.0

AtomPark Software announces StaffCop 5.0 release.

StaffCop Standard is corporate security, data loss prevention and monitoring software. StaffCop Standard allows you to monitor all activities on company computers and prevent the unauthorized distribution of sensitive corporate information.

StaffCop supports real-time monitoring, data harvesting, statistics on employee or user activities, launched application monitoring, visited websites monitoring, social networking, social media and IM monitoring.

StaffCop software is easy to install and use, but we also provide phone, email and IM support for all our customers and interested persons.

StaffCop 5.0 has been released with the following features:

Website and application blocking by using blacklists and whitelists. Blacklists allow you to prohibit access to exact websites or applications. Whitelists grant the access only to exact websites and applications – all the other websites and applications will be unavailable to use.
Encrypted network traffic monitoring allows you to monitor emails sent via encrypted SSL channels and also to monitor websites visited via HTTPS connection.
StaffCop folder access rights are optimized. Now it’s easy to manage persons who will be able to access StaffCop files.
New registration mechanism implemented, making the installation and registration process easier.
Help-module has been updated with the activation error codes that a user may face.

“We have greatly expanded the functionality of the program, – Konstantyn Makarov, AtomPark Software CEO, commented the new release of the StaffCop. – We are always working on adding more features for our clients, and also on making the software more intuitive. During the development of the new StaffCop we gathered a data on what our clients and users really need and want to see in the new release.”

StaffCop software also provides users with the search-term, social network, IM and chat monitoring opportunities. StaffCop easily tracks and monitors all the sent and received messages and chats, showing who is the sender and who is the receiver.

Download StaffCop 5.0 Now

comments: 0

comments: 0 20.01.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Marketing, Sales, Techniques 2012

Made a Mistake in the Email Campaign? Top 6 Tips on How to Save the Situation.

Hi guys,

Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made.

Check your “Do-Not-Reply-To” inbox. Your subscribers will often respond to your Do-Not-Reply email if they faced a problem or noticed the error. This is a great way to monitor such mistake-related feedback.

Apology templates. Create few different apology templates – this is how you can react instantly if the mistake appears. By the way, our Atomic Mail Sender allows to easily create designs, templates and also provides with a good collection of ready-2-use templates.

Proofread the apology/correction email. Apologizing for an apology looks pathetic.

Update your team. Let your team know about the exact mistake – your support team should know about the possible questions and your sales team should know how to react to a wrong discount mentioned in the email or what to do with the wrong coupon-codes sent earlier.

Personalize apology. If the brand or info-email was the sender of the original email containing mistake, then it’s better to personalize the apology and send it from this exact email address and include your personal info, like name, surname, position. If it wasn’t a big mistake “Oops! Something went wrong!” might work.

Monitor social media and out-of-email space. It’s not enough to send the apology to the whole email list. It’s good to monitor social media and other sources to see whether the mistake has reached out-of-email space. Good tip here – use Google Alerts to be updated instantly about all kind of info on the web.

comments: 0

comments: 0 16.01.2012 Paul Shuteyev @ Email Marketing, News, Statistics

Mobile Email Usage is Up almost 30%

Mobile Email Usage is up for almost 30% – this is the data of USA users, who used their mobile phones to access email from Nov 2010 to Nov 2011. What does it mean? It means email marketers should pay more attention to optimizing their mailings for different mobile phones and mobile platforms and browsers.

And here comes the digits:

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comments: 1 10.01.2012 Paul Shuteyev @ General, News, Social Media Marketing, Techniques 2012

4 Tips on How to run Social Updating the Right Way

Hey Guys,

Hope you’re doing great! Today I would like to talk about social updating and provide you with 4 tips on how to run social updating the right way – making your subscribers happy, satisfied and asking for more. Nowadays all the companies have Facebook pages, Twitter channels, and accounts on other social networking platforms – all this helps to stay in touch with as many subscribers as possible. But it’s so easy to annoy or scare your fans and virtual friends, so I have prepared 4 tips on how to update your social networking accounts and pages. Let’s start!

1. Be informative. Provide your subscribers with the content you like and think useful. We all know how we like how-to, tricks’n'tips, and other interesting types of information. This is the best content to update your social networking accounts with.

2. Discuss. It’s not enough with posting a content – you need to reply to comments and discuss the exact topic with your fans, subscribers and virtual friends. They will ask you for more information, they will have questions – and your job is to provide them with answers. This is how you can become an expert in their eyes. And you know what online-respect means!

3. Traditions. We all like traditions! Traditions is the part of our life. Traditions is what unites us and what make us different. You can hold some weekly or monthly contests, play games with your fans, do something together. This is one of the best ways to make friends with your “friends”

4. Don’t parrot. Too many posts, repetitive posts and re-posts are the 3 horsemen of SMM Apocalypse. It’s so easy to annoy your fans and friends. They will stop following or reading you if there will be an info overload or unrelated info flow from you. Act like a human – post interesting info when it’s necessary, don’t act like an auto submitter

comments: 1

comments: 0 06.01.2012 Paul Shuteyev @ Email Marketing, General, Marketing, Techniques 2012

Top 3 Email Marketing Trends for 2012 – Relevancy, Triggered Emails and Personalization 2.0

Hey guys,

Hope you’re doing great and started this year like a boss! Time to get back to email campaigns and see how year 2012 is going to change rules of email marketing and make it look experienced, not older! Today I would like to describe Top 3 Email Marketing Trends for 2012 – no more random mailings, new personalization style and Email Service Provider relevancy.

1. Relevancy. Email Service Providers are the bosses of email marketing – we should play by their rules, as no email may be delivered without their consent. Spam filter and email blocking algorithms becomes more and more modern and now it’s time when emails don’t have to be marked as Spam to disappear from the inbox or go to Trash directly. That’s why it’s so important to run ethical email campaigns – ask subscriber to add you to the whitelist, ask them to allow images, and more. Yes, this is going to affect your email lists, but they will convert way better.

2. Triggered Emails. Triggered emails are one of the most converted ones. And you know why? Because people wait them, or even if they do not – they expect them. And open them. And then click. Triggered emails works better than just weekly mailings. You should use them in 2012 for sure. Don’t know when to use them? Here are few examples:

*When someone has registered to your service

*When someone has a birthday

*When someone has updated a shopping cart

*Thank-you emails, etc.

3. Personalization 2.0. It’s not enough with knowing subscriber’s name and surname this time. You should pay more attention to getting more data about your subscribers – this is how you can split your lists into smaller ones by subscribers’ interests, choices, birthday months (to offer them special prices), and many more. You will be shocked how your conversions boost.

comments: 0