Atomic Email Marketing Blog ePochta.ru

1. Find Email Addresses in Previous Email Correspondence

If you have emailed them before, you probably have their address. Go find it now.

2. Find People in Email Address Directories or White Pages

From public records to MySpace.com to email address directories and change of address services: find people and their email addresses using dedicated search engines.

3. Find Somebody’s Email Address by Searching the Web

Search somebody’s email address like you search for anything else on the Web (and successfully).

4. Search for Email Addresses in Usenet Newsgroups

Find the person whose email address you are looking for in discussion groups.

5. Find an Email Address by Making it Find You

If the person you are looking for is searching for herself, she will find you, and her email address will find its way to you.

6. Find Email Addresses on Business Cards

Go through your collection of business cards to find email addresses of more people than you probably know.

7. Ask Somebody for Their Email Address

Yes, that’s obvious, but asking is still the easiest way to find an email address.

8. Find Somebody’s Email Address Using soc.net-people

If all other means to find somebody’s email address fail, you can turn to the Usenet newsgroup soc.net-people.

A guy selling nothing on eBay is promoting it as the dumbest eBay auction ever. Since the idea isn’t new (nothing has been sold on eBay before, as even he admits), it may just live up to the claim. The seller writes:

Rather than put up some arbitrary item that’s worthless and intangible, I figured I’d just put up something of equivalent value: nothing. You are bidding on absolutely nothing. I won’t send you anything if you win the auction. Shipping on this particular item is free. I will send you exactly what is described here, including no item and no packaging.

What gets me is that he then becomes all fussy and uptight about possible hoax bids. As if he would actually have something to lose if a hoax bidder won the auction.

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort.

That’s why you’d try some new placements, pal!

Segment your list or, if you can’t segment, use consecutive issues to vary the placement of standard links. Monitor click-through rates closely to determine which link works best in a certain position, and in which position a link works best.

*** By my mind, the best place for link is after the whole text, so people could really get all the information in your newsletter and then fully check your link without disturbing by the upcoming text after that ( example below ). Try this!

Here are 9 most powerful marketing advices ever. Many successful compaigns in whole world follow them with pleasure! Let’s start:

1. Stage a protest for “good customer service.” Imagine what would happen if you had picketers outside your place of business with picket signs that read something like, “We’re protesting good customer service at this location!” or “This place is full of nice people interested in customers!” First, you’ll get noticed. Second, you may get coverage by the local media.

2. Conduct a random act of kindness. Pay the toll for the car behind yours and ask the toll collector to give your business card to them, telling them you paid their toll. Sure this is a crapshoot, but it’s imaginative and you never know who might be on the road. It’s a low-cost guerrilla marketing tactic that has imagination written all over it.

3. Nominate yourself for an award. Look around the internet. Ask your local chamber of commerce. There are many awards given by many organizations that accept self-nominations. Once you’re nominated, publicize it with a press release. Prospects love “award winning” people and businesses.

4. Award a “Customer of the Month” award and have many, many winners. Customers like attention, especially if they’re in a special group. Award a plaque or certificate; these won’t get thrown away and will remain at your customer’s place of business as a reminder of their relationship with you.

5. Tie yourself to a news event or current event covered by the newspaper. Find a news story and issue a press release to publications, radio stations and television stations, offering yourself as an expert to comment on a related subject. It’s one of the best ways to get free PR. Remember to use your imagination here. Just watch the news and do a reverse analysis.

6. Provide special attention to trade-show attendees the night before a trade show you’re attending. Stand out from the crowd at trade shows by hanging door hangers on hotel room doors at designated trade-show hotels, offering a hook and an announcement or a special offer. Leave bags of candies, aspirin, insole pads for shoes or maybe a cloth carry bag to collect trade show information in. Your competition isn’t doing this. You’ll stand out, you’ll be noticed, and you’ll definitely be thanked if you put yourself in front of your prospect again.

7. Hold a wacky contest. The beauty of contests is threefold. You can announce the contest to your prospects, customers and the media. You can then announce the winners to the media and hopefully get press each time. Have multiple winners to delight multiple customers. Contests can be fun, wacky and imaginative: a messy desk contest, ugly tie contest, pet/owner look-alike contest, etc.

8. Create a funky holiday. Today is “Orange Hair Day,” or “Wear Army Fatigue Day,” or “Give Ice Cream to a Friend Day.” These are made up and from a brainstorm session. Your holiday that cross promotes your business, service or products is only limited by your imagination. Don’t forget to publicize it, announce it, market it over and over, and have fun with it. You’ll get noticed and people will grow to expect it if you do it on a frequent basis. Plus it’ll make so much fun to everyone in your company!

9. Create a unique association. This is a little bit more of an undertaking, but imagine appealing to a target group, getting members, receiving paid subscriptions, offering a set of benefits, and being at the center of attention. Many associations have been created with this in mind and to market a business. Get creative here.

My friends, it’s a good suggestions for succesful business compaigns. I only advice you to try this and you’ll not be disappointed! See you soon with fresh marketing news and tips.

Going back to the fantastic graphics I posted about on Wednesday, I wonder if you’re advertising enough in your marketing emails.

If you recall, the image that represented “marketing” was a single statement, while “advertising” was the same statement repeated several times. This brings us to your email marketing message, whether it’s a newsletter or a straight sales email. I’m sure you have a call to action, but do you repeat it?

I don’t know about you, but there are days when I’m as dumb as a box of rocks. On those days (and most others if you ask my wife), it takes several times before what my wife is trying to tell me finally sinks in, at which point I grunt and go “Of course I was listening!”

I keep trying to explain that this means I’m just being a husband, but it’s not getting me anywhere.

Back on topic, are you repeating your call to action enough times to make the recipients of your email drop their paper and say “Of course I was listening!”? There is no hard and fast rule about how many times you need to repeat it, but it’s almost a guarantee that once is not enough.

How many times do you repeat your call to action, and why did you settle on that number?

I’ve mentioned before that the process of sales can be boiled down to solving problems. Seth Godin has a great angle on this idea:

That thing you’re marketing… Does it add to stress or take it away? Is it stressful to talk about it? Buy it? Get rid of it? Is it more stressful not to buy it than it is to go ahead and buy one? Does it promise to reduce stress, but end up causing more?

This is a great thing to keep in mind while creating your marketing message. It doesn’t necessarily mean you have to use the word “stress” in your message, but it does mean that you should show people how your product or service will lessen the stress in their lives. If someone’s drowning, the person that has the most impact on them is the guy with the life preserver.

What you offer is brilliant…you know it in your heart. The problem with brilliance is that, sometimes…well, sometimes it has to be bluntly pointed out to others or they fail to see it.

When Alexander Graham Bell invented the telephone, he tried to sell the rights to Western Union telegraph.  Their response?

They said “Thanks, but we can’t see any future in this device, other than as a novelty.”

Never assume your value is obvious to anyone else…tell them, bluntly and in what might seem (to you, anyway) to be excruciatingly simple detail exactly why you can be of value to them. The trick, of course, is to do this without talking down to your customers. Never assume they are stupid.

Just assume they aren’t spending as much time thinking about you and your business as you are…because they’re not.

Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective:

Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion.

This goes back to what I’ve said before…lead your customers to form an emotional connection with you, and before you know it they’ll be telling you how great you are.

Instead of the other way around.