comments 29.01.2008 Dave Hughes @ Email Marketing, Email Newsletters

A Blueprint For Newsletter Construction

Constructing an effective email newsletter may seem to be an art, but there’s a good bit of science involved as well. Each article in your newsletter should answer the “Six W’s” known to all journalism students…Who, What, Where, When, Why and hoW…about their subject. However, there is one other question you need to answer is […]

comments 28.01.2008 Dave Hughes @ Email Newsletters

The Most Important Subscriber To Your Newsletter

When you have an opt-in newsletter for your website or blog, your focus is getting your subscriber number as high as you can. Obviously, the more people that receive your newsletter, the more effective it will be in helping your image and your business. However, there is one person that should be subscribing to your […]

comments 25.01.2008 Dave Hughes @ Email Newsletters

Content Should Be King

When putting together your newsletter, it’s easy to get so caught up in concentrating on the sales aspect that you forget something very important, especially when it comes to email newsletters. Content. If your newsletter offers the subscriber no content, except for new product or service announcements and a run-down of how things are going […]

comments 24.01.2008 Dave Hughes @ Email Marketing, Sales

It’s Not Getting What You Want…

Sheryl Crow’s hit song “Soak Up The Sun” has a wonderful line in it that we can take a lesson from. “It’s not getting what you want, it’s wanting what you’ve got.” This is a definite key to peace and happiness, and it should also be a cornerstone of your marketing campaign. Your potential customers […]

comments 23.01.2008 Dave Hughes @ Sales

One Of The Most Powerful Words In Marketing

There’s one word that can carry quite a bit of power when used as part of your marketing message: “Free”. Admittedly, “free” doesn’t carry the weight it used to. With everyone reaching the point of becoming over-saturated with marketing messages, something that has the word “free” attached to it has almost become a turn-off…especially online. […]

comments 22.01.2008 Dave Hughes @ Email Marketing, Email Newsletters

Hello “Customer” Isn’t Effective In Email Marketing

Email marketing can be one of the most effective ways of improving your business, but there’s one simple step you can take to improve how your email campaign is received. Whenever possible, address your customer by their name. Simple, right? Unfortunately, it’s not obvious to quite a few online marketers. Everyone has received basic spam […]

comments 21.01.2008 Dave Hughes @ Email Marketing

The Most Important Part Of Your Sales Message

The internet provides some of the most exciting sales and marketing opportunities in the world today. However, even this long after the advent of internet sales, there are still those that spend quite a lot of time on their product or service and forget one of the simplest rules of sales when it comes time […]