Email Marketing 2010 – New Basics of Email Marketing Campaigns. Part 1.
Email Marketing
Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. So you want to be sure the impression you’re creating is a good one. Here are few tips that are so important to impress your clients with your email marketing campaign. That’s what you need to convert leads into subscribers and subscribers into customers!
1. Forget the background image. While having a beautiful photo or drawing ghosted in the background may make a printed piece look appealing, most e-mail clients, such as Outlook, won’t show it. Instead, design your e-mails to look good against a plain background, and use an image (if appropriate) as a standard graphic.
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