Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most passionate email marketers.

Data and infographic by AWeber Email Marketing

Hey guys,

Hope you’re doing great! I got more fresh statistics for you – Email Marketing 2011, Second quarter. See charts below – Bounce Rate, Open Rate, Click-through Rate, plus all this data by niches and businesses. Enjoy!

Subject Lines: Emails with shorter subject lines tend to outperform those with longer lines: Subject lines of 4-15 characters generated a 14.1% open rate, whereas those containing 51 or more characters had the least amount of opened emails (9.9%). The highest click rates were generated by emails with subject lines between 16 and 27 characters long (4%). Interestingly, the category which generated the most opens did not generate the highest click rate: Subject line lengths with 4-15 characters generated a 3.1% click rate.

Bounces by mailing frequency: Marketers sending emails more frequently garner fewer bounces. Emails sent to subscribers less than once a month (5.1%) generated the highest bounce rate, whereas those sent more frequently, such as once a day or more, registered the smallest bounce rate (0.4%).

Personalization: Emails containing personalization in the actual message registered open rates of 12.6% on average, compared with those containing personalized subject lines only (4.1%). Click-rate trends closely mirror open-rate trends: Messages that contained a personalized subject line only generated a 0.8% click rate, whereas personalization in the message portion of the email generated a 3% click rate. SEE THE CHARTS BELOW!

Email Marketing Statistics 2010-2011

Hey guys,

As the year 2010 passed and business year 2011 have just started it is time to discuss some new Email Marketing statistics. I will keep it short and nice, showing exact facts and numbers. Let’s start, hope you will enjoy this.

According to Econsultancy survey in early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good, and only Search Engine Optimization (SEO) technologies scored better. Also 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey).

It’s not hard to figure it out that all these facts are really really positive, and they show that Email Marketing niche is not going to stop growing. But let’s see more statistics, this time money and investment related.

According to survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011, and 29% of respondents are going to try keeping spend constant. And the most interesting fact is – according to 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies, 70% (!) of brand marketers planned to make investments in email marketing niche in 2011.

Hope this will help you to analyze the email marketing niche in 2011 by comparing these results with your own statistics.

Have a nice day!

Hey guys,

I want to provide you with some great Email Marketing statistics I just stumbled upon. The data in the chart below displays customer reaction to each and every incoming advertising email. The most important aspect of this chart is that now we can track how this attitude has been changing through the last few years. Hope you enjoy!

Email Marketing Statistics - How Do Customers React to Incoming Emails.

Special Thanks to MarketingProfs.com

Hey guys,

Here are the latest Email Marketing and Social Media statistics on content sharing. Let the digits talk!

Email Marketing and Facebook Domination