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Each and every of your emails sent to your recipients should grab their attention, keep them updated and make them act (subscribe, buy, pre-order, etc.). Only valuable information can accomplish such goals and transform your subscribers into customers. This is what I want to talk about today – what are the TOP 3 values of the perfect email marketing campaign. Please see them below, I will try keeping them short to make it easier to follow and remember.

• Monetary value. You should try include free coupons, discounts, special codes, etc, in your mailings. Remember the rule – saving money equals earning money, so let your subscribers to earn a little and they will love you.
• Informational value. Make the information you include in your mailings as useful as possible. Write about the tips and tricks that can be implemented using your product, don’t just write about your product, try explaining niches customers can use your product in, discuss techniques, etc.
• Opportunity value. Make your subscribers feel special – give them something custom, that not everyone can get: special preview of your product, some contests for subscribers only. Give them something special, make them feel special and they will love you.

Greetings,

Hope you’re doing really great, ’cause today is the day to talk about the key moments of email marketing in 2011. We had a chance to test and prove few important techniques this year , so I’m going to provide you with the list of most important aspect of modern email marketing. Are you ready? I bet so! Let’s start then, I will try to keep it short and easy-2-follow.

Here is the list of most important email marketing tips in 2011:

1. Mobile friendly emails. You should make your mailings email friendly. Please check my Top 5 mobile email marketing tips.

2. Mixing email marketing with social media. Link your mailings with your social media campaigns. As an example – use your facebook fans as a real subscribers – facebook allows you to reach them with direct messages that has 100% delivery rate really great open-rate. You should really try it!

3.  Reward your subscribers. Try rewarding your subscribers for some special activities. As an example – they may be awarded with a free report if they share your mailing via Facebook, or if they forward it to a friend. This motivates your subscribers to participate in a viral-marketing campaign and spread a word about your business.

4. Avoid Sale-phrases. Really, don’t do it. It just scares people away. It really worked 3 years ago, not now. Forget about “Buy Now”, “Special offer”, “Only few days left…”, etc. The more personalized your mailings are, the highest open and click-through rates you get. And such phrases don’t make it personalized.

5. Make your mailings interactive. And I’m not talking about polls, votes or lotteries right now. Make your subscribers act, like offering them a 30% discount and an opportunity to donate 5% to a charity – this technique is really catchy, increasing conversion rates.

Timing techniques

Hey guys,

Here are some great techniques on how to set right timing for your email campaign messages to encourage your subscribers to share them via all kinds of social media channels (like Twitter, Facebook, LinkedIn, and much more). On the one hand – it’s all about content, but it’s not! It’s more about the way and a time you send your messages. Please read more for 3 timing and sharing techniques of email marketing in 2011.

1. Think about things from your subscriber’s perspective: This is marketing 101 but it’s especially important when getting your messages out at the right time. Think about who the message is going to and what the message is suggesting. For example, sending a business related offer on a Saturday night isn’t going to get you much response or shares on the social networks. Time your messages for when your prospects are not only likely to check email but likely to take action on it as well.

2. Send messages consistently: Consistent messages sent at the same basic time each week or each month will help your audience know what to expect. Picture it this way – if Jack Customer likes your content and shares it on Twitter one week, he’ll be looking for your content the next week so he can do the same. In time, your audience will come to look forward to your messages as a source of social media content.

3. Survey your customers for better timing: We often say that each email marketing list is different, but you won’t know how different until you ask. Consider running a poll that includes questions about their email usage and social media usage. You can use the feedback in order to time your email messages better.

Email Marketing - Getting higher Open Rater

Hi friends,

There are two main “styles” of  email marketing campaigns: first one is broadcast email—a uniform message sent to everyone on the list, and the second is triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason (I mean highly personalized). The real power of personalization and relevance lies in trigger-based email. Latest researches (i.e.  “The ROI of E-mail Relevance” by Jupiter Research) have found that behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email. nd if that’s not enough reason to get on board, eMarketer recently reported that twice as many marketers are planning to use triggered remarketing campaigns in the next year than the number who do so now.

And if that’s not enough reason to get on board, eMarketer recently reported that twice as many marketers are planning to use triggered remarketing campaigns in the next year than the number who do so now.

Email Marketing - Inactive Subscriber

On any email list, there are subscribers who signed up and never again showed signs of life. These are real people, who may have opted in to the specific offer, free content, a contest and then never reacted to your newsletters, and never bothered to unsubscribe. Let’s call them Inactive Subscribers. It’s better to have such subscribers, then to have none at all.

Here are few Email Marketing Techniques to bring these inactive subscribers to life:

1. Conduct a reactivation email campaign

Identify inactives on your list according to agreed-upon criteria (Never purchased? No clicks in 12 weeks? Zero opens in six months?), and segment them for a reactivation email campaign containing a special incentive if they opt in to your list again, confirm permission, or provide expanded information.

Email Marketing 2010

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that?

Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from your target audience that will give you insight into who they are and their specific needs. This information includes product interests, frequency of purchase, website visits, store visits, life events (marriage, pregnancy, moving, etc.), demographic and psychographic profiles, and geographic location.

Email Marketing

Best day to send emails.

Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.

On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) on a Wednesday.

Autoresponder scheduling.

An auto responder is an email that is scheduled to be sent at a certain time interval after someone subscribes to your mailing list. Atomic Auto Responder is a great way to automatically follow up with your subscribers or provide them with more information on your products/services.