Atomic Email Marketing Blog ePochta.ru

Hey guys,

Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

1. More opportunities to build your lists.

• Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
• Have a special sign-up offer for receiving Christmas discounts.
• Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

2. More opportunities for additional mailings.

• Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :
• Wish your subscribers a Merry Christmas
• Offer special Christmas discounts
• Offer them gifts that may be related to your products, etc.

3. Additional tips.

• Make your mailings look awesome – Christmas design is one of the best things that really sells.
• Prepare some nice and warm words for your subscribers.
• Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
• Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.

Email Marketing

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy!

1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file size low, preventing your e-mail from being blocked for being too large. If you’re unsure of the dpi of your graphic, go to where it’s stored and open the file. Then right mouse click and select Properties. You may need to open the “More” link under Picture Properties, but the dpi resolution will be displayed there.

2. Keep text away from images. If the text gets too close to your images it will look sloppy and unprofessional. It will also be harder to read. Leave a little space between text and graphics to keep your layout looking clean.

Message Content

P.S. All Tips are Tested with Atomic Email Products

1. Design

Button vs. text link: Which draws more attention? With potentially more than half of your subscribers reading messages with images off, they might be missing your call to action or link to your offer. Send one message with a button image, optimized with an action tied to the offer, to half your list. Send another message with a text link to the other half and compare results. Remember, instead of using a generic message like “click here” on the button image or text link, use a specific call to action like “buy now” or “get the details” or “save 20% now.”