28 Jun 10 Email Marketing 2010 – Setting Up Email Delivery Schedule in 4 Steps

Email Marketing Steps

Well, email delivery is a tricky subject (so as any part of Email Marketing) – if you don’t contact your email list often enough, they won’t know who you are and they won’t open your email. On the other hand, if you send several emails per week to your list, you risk annoying your list members. It’s a delicate balance. Each list will be managed a little different, but here are four things to consider when you’re trying to set up your email delivery schedule. We are here to provide best Email Marketing tips, tricks and tactics, so… Let’s start!

1. Decide on a delivery style that’s right for your business.

There are a few options that you can use for email delivery – the weekly mailer style, the bi-weekly delivery or the monthly newsletter.

A weekly mailer style is similar to the weekly mailers sent through the mail by advertisers like Best Buy or Target. Weekly mailers allow you to keep your customers updated on weekly specials, but there is pressure to produce new content every week.