Marketing in organisation plays the same role in the life of an organisation as sex does in most of our personal lives. Sex and marketing have close parallels because:

a) everyone is doing it
b) everyone thinks they are doing it at least as well as the next person
c) secretly we all assume that others are doing more of it than we are
d) we do it because it feels good

So if marketing is as fundamental a need as this, then why is it that marketing seems to have become so complicated and confusing that even professional marketers cannot tell you what marketing is for. In other words, whatever happened to the Joy of Marketing?

An early leak about Google’s new browser has lead to an early release (by two days) of Chrome, short for Chromium. There’s a ton of stuff being written about the new browser so I’m just going to offer a quick first impression. To set the stage, you should know that I’m comfortable with my current browser. It offers many features like blogging, social media and a useful, web clipboard for moving clipboard items to my Flickr account and other sites.

Making a switch seems far away for me, right now. But let’s see.

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8 Fallacies About Online Multi-Level Marketing

Much have been said about multi-level marketing (MLM) of he online variety. While a lot of people claim that it is a marvelous way of earning an income in the World Wide Web ( web 2.0 ), an equal number of people condemn it for so many reasons that are borne from the fears they have with something as seemingly novel as online MLM programs and MLM campaigns.

Which of these fears are true, and which are false? Read more about MLM frauds, MLM lies and real MLM Techniques and Tactics! A closer study on some of the issues raised against online MLM programs will reveal the truth behind the subject.

* 1 * Online MLM is a “get rich quick” scheme. It is not. You will have to invest some time and effort to achieve the highest possible success in this field. Online MLM will not gain for you some passive income, at least not immediately. You will have to develop your network and fill it up with dedicated individuals from whose efforts you will earn lower tiered commissions.

* 2 * Online MLM is a pyramid scheme. It is not. Online MLM is a creative kind of direct selling. Basically, a person is a customer of the MLM program, though unlike other setups, he is given the opportunity to earn because of his purchase.

* 3 * Online MLM is illegal. It is not. If online MLM is illegal, direct selling should likewise be considered as unlawful. Online MLM, after all, is a form of direct selling by its very nature.

* 4 * Online MLM is just as unstable as any pyramid scheme. This is a falsity. Pyramid schemes fail because they don’t have capital to rely on. They depend on the money they could derive from the multi-tiered “investors.” Online MLM is based on real products that are actually sold to consumers. There is a real economy involved, hence ensuring the strength of the legs that support this kind of system.

* 5 *Online MLM requires recruiting. It does not. The term “recruiting” is quite misleading. You just have to pre-sell the MLM program’s products to earn some commissions. Consequently, the people you manage to refer will become members of your down line, and if they decide to pursue the earning opportunities presented by the MLM program itself, you could also earn from their activities.

* 6 * Online MLM requires steep financial investments. This is partly true, though the adjective “steep” is quite relative, as well as questionable. You will have to purchase a package prepared by the MLM program. But this is a condition precedent to the earning opportunities that you will gain access to. Consider it as your enrollment fee. The price of these packages vary, nonetheless, it’s a onetime fee which you are sure to recoup after referring three or more sales.

* 7 * Online MLM is just a fad. Multi-level marketing has been practiced by many enterprises since the 60’s. With the advent of the internet, an online variety is but the logical evolution of this strategy. Surely, something that has become a popular sales technique for such a long time cannot be considered as a mere fad.

* 8 * Online MLM programs are scams. Though some fraudulent companies use MLM programs to hide their devious schemes, most MLM programs are legit. The responsibility to determine credible MLM programs from dishonest ones would lie on the shoulders of the enrollee. Due diligence is required before committing to any undertaking, after all.

Online MLM programs offer great opportunities for amazing income which you could savor and enjoy. Hesitations, of course, are always healthy in endeavors like this. But try to investigate on your fears and you’ll discover that online MLM programs are safe investments that hold so much promise.

How To Make It Really Huge And Stable – Step By Step

Selling products with resale rights is a very lucrative online business. However, not everyone can success with this endeavor because of the intricacies involved with such a trading.

To ensure maximum profitability in this field, you must learn how to package your resale rights products correctly. And this involves some knowledge on the different factors that make or break resale rights marketing. Let’s take a look at them, their nature and reasons, how to avoid the perils they bring, and how to use them to come up with a resale rights package that your prospects would find very difficult to resist.

*1* Exclusivity. People will be more interested to buy products with resale rights if their sale is limited to certain number of people. There are many reasons for this. Primary of these is the fact that resale rights are appealing because they would provide for the purchasers an additional income stream. But if the product with resale rights is sold to an unlimited number of people, the market would just be saturated and there will be little room to make a profit. The same is true for products with resale rights that may be sold to a limited number of people when such a number is in the hundreds if not the thousands. The best approach is to sell your resale rights products to a maximum of 50 people, though a lower number would always prove better.

*2*Price. Though you are justified to sell your resale rights products for a price higher than the value of the basic package, if you sell the same for an exorbitant cost, you’d have problems effectuating some sales. As a rule, multiply the value of your basic product by three. Let this be the selling price for your resale rights product. Though, you must remember, the lower the price, the more sellable your offer would be.

*3* Restrictions. Resale rights can come with restrictions. But too much of them would compromise the value of the product. You may restrict certain usages for your products for example, and this would alienate some people who would otherwise be interested with the same. The rule here is to enforce only the restrictions that would preserve the worth of your resale rights product for the benefit of your purchasers. These should be restrictions that are enforceable to all of them so that their interests would be protected from possible abuses by some of the purchasers.

*4* Market life. Selling your resale rights product when it is at the end of its market life would be tough. People will find little value for it, since they would have the impression that they’ll have a hard time selling the same. To allay their fears, suggest a unique selling proposition they could use. For example, you could recommend the inclusion of valuable bonuses to increase the appeal of the product, in case they’d decide to buy its resale rights from you. Or you could recommend the inclusion of supplementary products to come up with a turnkey package that would likewise increase the offer’s salability.

By considering these factors that affect the perceived value of your resale rights product, you’d be able to develop an approach that would make your offer more attractive to potential purchasers.

Here are the steps you should try to take, in a nutshell:

• Determine the cap for the number of people who could buy your resale rights product. As we have mentioned earlier, the lower the number, the more sellable your offer would be. But the determination of the cap should go side-by-side with the viability of the profit you will be able to make.

• If you decide to sell your resale rights product to 40 to 50 people, it is advisable to peg your offer at one and one-half the amount of the basic package if it were to be sold without resale right.

• If you decide to sell your resale rights to 20 to 40 people, it is advisable to peg your offer at twice the amount of the basic package.

• If you decide to sell your resale rights to less than 20 people, you could charge up to three times the amount of the basic package.

• Prepare a special report which would help your purchasers maximize the profitability of the resale rights product they would be buying. You could do this by suggesting the employment of certain strategies that they may not have considered when it comes to reselling the product they have bought. This would also give them the impression that you’re an online businessman who over-delivers, which would be great for branding purposes.

• Offer a post-sales service. This is not limited to merely technical matters about the product. It may include consultancy sessions that would help them earn some income from the reselling of the product they have purchased from you.

It’s all about the packaging. The conditions surrounding the resale rights product you have prepared may not be favorable for your behalf, initially, but with some hard work and clever thinking, you’d be able to turn the tide to your advantage.

“But mine is just a small business,” you might answer when asked about establishing a web presence for your enterprise.

Though such a reply is expected, it is often justified with facts. The truth of the matter is, even if your business is not big enough to warrant a Fortune 100 citation, it will greatly benefit from all the advantages that the World Wide Web can offer. Turning down those advice to acquire your own domain name and to create a website under a professional web hosting service can cost you immeasurable losses you may not even realize.

Let us take a look at 10 compelling reasons why you should avail yourself of a well positioned web presence in this, the digital age.

*1* The world – the ENTIRE world – can become your market. Indeed, whatever audience you’re catering to right now would fall pale in comparison to the global market that the Internet can open up for you. Imagine taking potential orders from people, unbounded by geographic borders and restrictive economic systems. The Internet makes laissez faire look like child’s play!

*2* Your products can be exposed to 50 million people. Studies show that there are 50 million people online, at any given time. All of these people are your potential customers, and all of them can possibly get to know about your products.

*3* Increase your sales. Since you’ll be catering to more prospects, the chances of bagging a sale or a deal would be better. It’s a number’s game, and you’ll be turning things to your favor.

*4* Market your goods or services 24 hours a day, 7 days a week. Your website can become your digital store that will operate on auto-pilot. You could log off the Internet, and your website can still promote your products, process payments, instantly deliver items, and even take care of some post sales concerns. No need to hire human assistants whom you have to pay some overtime and night shift differential salaries.

*5* Add to the professional reputation of your business. Establishing web presence, especially with a sleek, easily navigable, and professional-looking website, would greatly help build your brand and increase costumer confidence.

*6* Delivery is no longer a problem. The advent of the Internet has totally revolutionized the way courier services conduct their business. Nowadays, they could deliver items to the farthest corners of the Earth. You won’t have to worry about the location of your customers. Anything, and we do mean ANYTHING, can now be delivered right in front of their doorsteps.

*7* Convenient payment processing options. You don’t have to settle for checks or money orders that take some time to mature, though they will always remain as options. There are a lot of merchant accounts available that would allow you to process credit card payments instantly, and the funds you will receive can be transferred to your bank account.

*8* Security is no longer a major concern. With SSL (Secure Socket Layer) encoding, you could protect your transaction pages against unwanted intrusions.

*9* A lot of marketing tactics can be availed of for free in the World Wide Web. Strategies like viral marketing, article marketing, forum marketing, membership marketing and the likes often require no financial investment, or at the very least, a minimal amount to get you started. The results they promise, however, are quite amazing.

*10* Correspondence with your prospects as well as your existing customers would be made easy. Digital delivery of messages is instantaneous, you’ll receive them the moment that they are sent!

Though change can bring about a lot of uncertainties, especially in business, it should not be outright dismissed. Establishing a web presence, regardless of the size of your business, can only offer a world of benefits for your industry.

All About Off Page SEO

I’ve talked about on-page SEO tactics, so now it’s time to describe some off page ones. Enjoy and use this for sure! 

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs).  And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

  There are two kinds of SEO, on page and off page.  This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live.  These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?  Read lower, my friend!