Atomic Email Marketing Blog ePochta.ru

Mobile Email Usage is up for almost 30% – this is the data of USA users, who used their mobile phones to access email from Nov 2010 to Nov 2011.  What does it mean? It means email marketers should pay more attention to optimizing their mailings for different mobile phones and mobile platforms and browsers.

And here comes the digits:

Hey guys! Hope you’re doing great. I would like to share few techniques on how to design emails for mobile email campaign. Year is moving to its end, and Christmas time is one of the best times for email campaigns – special offers, discount and greetings delivered by email. All this can generate a lot of sales, and mobile email campaign is not the exception. I’ve written about email design a lot, but this time I would like to provide you with extra techniques that show the distinction between email design and mobile email design for your email campaigns. Let’s start!

Large Fonts. Mobile devices requires larger fonts to make reading comfortable. As an example – iPhone’s operating system adjusts all the fonts to it’s minimum, which is 13 points. I suggest using even larger font of 14 points is the best.

Simple Things. Keep the things simple – do not over load your design with navigation, additional widgets or images. Make it as simple as you can – message, call-2-action, button/link. Recipient won’t spend minutes on reading your message and going all your links and buttons through, so you need to provide him with the most important info and 1 link only.

Hey guys,

Hope you’re doing well! Sorry for such a delay with this article, it’s all because the Mail Conference I visited on Tuesday-Wednesday on a ferry from Tallinn to Stockholm.

Today I would like to provide you with the mobile email client statistics and top mobile email design techniques.

Hi guys!

Hope you’re doing really well! I would like to discuss some basic Mobile Email Marketing techniques with you. Nowadays mobile email marketing is growing extremely fast, it went up 35% last year  in the United States – and now we have a chance to expand our email marketing campaigns to a growing quantity of a smart-phone users. Most of you are profs at creating a perfect message for your email marketing campaigns, and all I want to show now is few techniques that will help you to reach mobile users with your email newsletter. There are few differences between mobile and web-based email marketing:

• Small screen
• Slower download speed
• And you have even less time to grab someone’s attention with your email

So here are Top 9 Mobile Email Marketing techniques. I’ll keep it short

1.  Include a plain text version of every message.

2. Keep text links uncrowded and make them standout from each other.

3.  Don’t use large images links.

4.  Use a good subject line to catch people’s attention.

5.  Use the right alt tags for your images.

6.  Have a clear call to action.

7.  Test mobile emails on different smartphones.

8.  Include a mobile style sheet.

9.  And remember – content is the King!

Mobile Marketing Trends 2011

The Mobile Marketing Association (MMA) has published Top Ten Mobile Marketing Trends to expect in 2011, also Mobile Marketing Association predicts the global growth of mobile advertising market – from $13 billion in 2010 to $14 billion in 2011, and what’s the most interesting aspect of this growth – it’s expected in Asia Pacific region, North America and Europe only.

The best thing about these top 10 mobile marketing trends is that we can participate in mobile marketing evolution and not just sit and wait for these trends to come 100% true. Please enjoy!

Smartphone of 2010/2011

Hi friends,

Hope you’re doing well! Year 2011 is coming. What will it bring? Seasons are changing, markets are changing – and we need to prepare some special techniques to remain stable and successful in 2011. Let’s talk about Mobile Marketing, not SMS/MMS/BlueTooth, but just mobile market and mobile email marketing this time.

50% of Americans will have Smartphones by December 2011.

Mobile and SMS Marketing 2010

Mobile marketing was redefined in 2009 – literally. In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends.