24 May 08 Back Selling and Cross Selling Tactics

Back Selling And Cross Selling Can Provide More Income Streams For Your Online Business

Almost every online business follows a marketing basic model. This is a tried and tested system that would allow you to effectively sell your products in the World Wide Web. It is an automated system that could act as your sales agent 24 hours a day, 7 days a week, even when you’re offline. Have you followed this basic model so far?

Let’s have a checklist:

• Have you pinpointed your target market?
• Have you come up with a product to sell?
• Have you created a search engine-optimized website?
• Have you promoted your website well, through article marketing, forum marketing, blogs, and outside links?
• Have you come up with a sales page for your product?
• Are you garnering enough traffic for your sales page?
• Have you integrated a follow-up system in your website?
• Have you determined a price for your product?

If you have done all these things, then there is no reason why you shouldn’t rake in some substantial earnings.

The only concern left that we have to tackle is how to sustain your profit. Surely, if you’d gather a stable stream of visitors for your web page, you’d be able to generate some sales. But you should always aim for more.

And this can be done through cross-selling and back selling.

Cross-selling involves the sale of products related to the main products you are selling. For example, you are selling an eBook on dog grooming. You could offer supportive products like dog grooming kits, dog instructional videos, and the likes. You don’t have to come up with these products yourself. You could simply look for other online businesses offering these items, and you could sign up as their affiliate. As an affiliate, you just have to refer people to the other business’ sales page, and when the visitors you have referred would decide to make some purchases, you’ll get a commission for every sale!

Back selling is slightly more complicated. It involves offering your other products at the exact points of sale. Points of sale are those moments during the instruction when your customers are most willing to purchase something. By offering them other products during these times, there is a higher likelihood that they’d buy from you! These points of sale can be broken down into:

• That moment when your customer clicks on the order button. He will be diverted to a new page for his payment details. You could include a pop-up for this page advertising your other products. Better yet, the pop-ups could even employ urgency marketing to better your chances of bagging more sales.

• That moment when your customer has just purchased a product from you. Normally, he’ll be redirected to a Thank You page. In the Thank You page, you could advertise other offers as well.

When automating your online business, do keep these in mind. If you manage to integrate cross-selling and back selling tactics in specific points of your website, you’d be able to rake in more profit! It’s as simple as that!

Do you need some products to cross promote of to offer at the backend of every deal? You could check out the many affiliate programs online. For sure, there is one which is relevant to the subject your business is servicing. Simply choose the products that complement what you’re offering, or at the very least, target the same audience your own products are aiming for. This would provide for you the greatest chance of success when it comes to the aforementioned supplements for your online sales.

Popularity: 19%

Tags: Sales

15 May 08 Affiliate Marketing Without a Website

Time and time again, internet marketers have claimed that to do business in the World Wide Web, you’d need your own website. Your own website, they say, is your headquarters in cyberspace. It’s your very own digital store where you could lead potential customers and where you offer the products you have for sale.

Though it’s true that having your own website can greatly aid you in your quest to achieve success in the online field, a website is not the end all and be all of internet salesmanship, particularly in the line of affiliate marketing. Yes, you could make a living online as an affiliate even if you do not have the benefit of your own website!

How is this possible? How can this be done? Read on, dear friend, as we discuss alternative strategies that will allows you to make the most out of your affiliate marketing campaigns without having your own webpage on the net.

Affiliate marketing is a program whereby the affiliate can earn some generous commissions for every successful sale they manage to refer to the affiliate merchant. The affiliate’s task is merely to pre-sell the affiliate merchant’s goods. The sales page, the payment processing, the digital delivery, and post sales services shall be the responsibilities of the affiliate merchant.

The affiliate only has to refer people to the affiliate merchant’s sales page. This can be done by making people click on the affiliate links exclusively provided for the affiliate. Now, these affiliate links are very important. They are like the markers for the affiliate program. They will tell the system that a visitor was actually referred by the appropriate affiliate.

Marketing the affiliate merchant’s goods without the benefit of a website entails marketing the affiliate links in a variety of channels that would serve the affiliate in lieu of a website of his own. This can be done through the following techniques:

• Article marketing. We all know how powerful affiliate marketing can be in link building campaigns. But instead of providing for links to your own website, you could provide your affiliate links instead. Article directories allow you a resource box per submission, where you could tell your readers about yourself as well as leave a link of your choice. Now, you have to remember that some article directories do not allow affiliate links in the bodies of the articles themselves, but affiliate links are perfectly allowed in the resource box. Great places to start your article marketing campaign are www.ezinearticles.com , www.goarticles.com and www.isnare.com .

• Forum marketing. Online communities, or forums, are likewise great channels where you could promote your affiliate links. Membership in pHp 2.0 based forums gives you a signature box where you could advertise your links. Use this to advertise your affiliate links. For every post you will make, your signature box would appear. Post a thousand messages, and you’ll have a thousand pages advertising your affiliate links! Want to know the forums which are relevant to the subject serviced by the affiliate products you’re promoting? Use the tool at www.link-advantage.com/search to find the appropriate online community.

• Advertise in eZines. This may cost you some cash, as many eZines charge for advertising space. Nonetheless, you could expose your affiliate links to highly targeted prospects using this approach. Imagine if the eZine has a list of 10,000 people. You’d immediately be able to reach 10,000 quality leads with one advertisement. Again, you don’t need a website. Simply use your affiliate link in your ads.

The absence of your own website is never a bar to online success. Most of the strategies we have discussed here can be accomplished without spending a single cent. If you do not have the financial resources to register a domain or to subscribe to a web hosting service, you could still achieve success with affiliate marketing. Joining an affiliate program is free. Promoting your affiliate links can likewise be availed of without any charges. Good luck!

Popularity: 19%

Tags: affiliate marketing, Sales

25 Apr 08 How To Boost The Salability Of Your Resale Rights Products: Step by step!

How To Make It Really Huge And Stable - Step By Step

Selling products with resale rights is a very lucrative online business. However, not everyone can success with this endeavor because of the intricacies involved with such a trading.

To ensure maximum profitability in this field, you must learn how to package your resale rights products correctly. And this involves some knowledge on the different factors that make or break resale rights marketing. Let’s take a look at them, their nature and reasons, how to avoid the perils they bring, and how to use them to come up with a resale rights package that your prospects would find very difficult to resist.

*1* Exclusivity. People will be more interested to buy products with resale rights if their sale is limited to certain number of people. There are many reasons for this. Primary of these is the fact that resale rights are appealing because they would provide for the purchasers an additional income stream. But if the product with resale rights is sold to an unlimited number of people, the market would just be saturated and there will be little room to make a profit. The same is true for products with resale rights that may be sold to a limited number of people when such a number is in the hundreds if not the thousands. The best approach is to sell your resale rights products to a maximum of 50 people, though a lower number would always prove better.

*2*Price. Though you are justified to sell your resale rights products for a price higher than the value of the basic package, if you sell the same for an exorbitant cost, you’d have problems effectuating some sales. As a rule, multiply the value of your basic product by three. Let this be the selling price for your resale rights product. Though, you must remember, the lower the price, the more sellable your offer would be.

*3* Restrictions. Resale rights can come with restrictions. But too much of them would compromise the value of the product. You may restrict certain usages for your products for example, and this would alienate some people who would otherwise be interested with the same. The rule here is to enforce only the restrictions that would preserve the worth of your resale rights product for the benefit of your purchasers. These should be restrictions that are enforceable to all of them so that their interests would be protected from possible abuses by some of the purchasers.

*4* Market life. Selling your resale rights product when it is at the end of its market life would be tough. People will find little value for it, since they would have the impression that they’ll have a hard time selling the same. To allay their fears, suggest a unique selling proposition they could use. For example, you could recommend the inclusion of valuable bonuses to increase the appeal of the product, in case they’d decide to buy its resale rights from you. Or you could recommend the inclusion of supplementary products to come up with a turnkey package that would likewise increase the offer’s salability.

By considering these factors that affect the perceived value of your resale rights product, you’d be able to develop an approach that would make your offer more attractive to potential purchasers.

Here are the steps you should try to take, in a nutshell:

• Determine the cap for the number of people who could buy your resale rights product. As we have mentioned earlier, the lower the number, the more sellable your offer would be. But the determination of the cap should go side-by-side with the viability of the profit you will be able to make.

• If you decide to sell your resale rights product to 40 to 50 people, it is advisable to peg your offer at one and one-half the amount of the basic package if it were to be sold without resale right.

• If you decide to sell your resale rights to 20 to 40 people, it is advisable to peg your offer at twice the amount of the basic package.

• If you decide to sell your resale rights to less than 20 people, you could charge up to three times the amount of the basic package.

• Prepare a special report which would help your purchasers maximize the profitability of the resale rights product they would be buying. You could do this by suggesting the employment of certain strategies that they may not have considered when it comes to reselling the product they have bought. This would also give them the impression that you’re an online businessman who over-delivers, which would be great for branding purposes.

• Offer a post-sales service. This is not limited to merely technical matters about the product. It may include consultancy sessions that would help them earn some income from the reselling of the product they have purchased from you.

It’s all about the packaging. The conditions surrounding the resale rights product you have prepared may not be favorable for your behalf, initially, but with some hard work and clever thinking, you’d be able to turn the tide to your advantage.

Popularity: 17%

Tags: Marketing, plr, Sales

20 Mar 08 Tricks’n'Tips That Sell!

Packaging Tactics That Sell

Online selling strategies have evolved throughout the years. The internet, after all, is already in its second decade. People have smartened up on some selling tactics that, because of overuse, have become passé.

There is a need to come up with new marketing techniques to provide a boost for any online enterprise. Internet marketers have experimented with a lot of novel approaches. Though most of these have failed, some yielded more than positive results. Indeed, a number of packaging tactics have been developed that have caused tremendous leaps in sales rates across the board.

What are these packaging tactics and how will you be able to employ them for your own online business? Read on, dear friend, as we discuss some amazing sales strategies that are sure to reap fantastic dividends.

Popularity: 16%

Tags: Marketing, Sales, tricks

15 Mar 08 Marketing Millionaires: Youngest and Greatest!

1. Mark Zuckerberg [ Facebook ] 23 years old | $700M

2. Andrew Gower [ Runescape ] 28 years old | $650M

3. Blake Ross and David Hyatt [ Mozilla ] 22 years old | $120M

4. Chad Hurley [ Youtube ] 30 years old | $85M

5. Angelo Sotira [ Deviant ART ] 26 years old | $75M

6. John Vechey [ PopCap Games ] 28 years old | $60M

7. Alexander Levin [ WordPress ] 23 years old | $57M

8. Jake Nickell [ Threadless ] 28 years old | $50M

9. Sean Belnick [ Biz Chair ] 20 years old | $42M

10. Kevin Rose [ Digg ] 30 years old | $31M

11. Ryan Block [ Engadget ] 25 years old | $20M

12. Aodhan Cullen [ Stat Counter ] 24 years old | $18M

13. Tom Fulp [ Newgrounds ] 29 years old | $15M

14. Rishi Kacker and Matt Pauker [ Voltage ] 24 years old | $12M

15. Markus Frind [ Plenty of Fish ] 29 years old | $10M

16. Catherine and David Cook [ My Year Book ] 17 & 19 years old | $10M

17. Fredrik Neij [ The Pirate Bay ] 28 years old | $10M

18. David Hauser & Siamak Taghaddos [ GotvMail ] 24 years old | $8M

19. Jermaine Griggs [ Hear and Play ] 23 years old | $5M

20. Jay Westerdal [ Domain Tools ] 29 years old | $5M

Just imagine your name among them… Stay tuned and modern with Marketing Advice Center!

Popularity: 30%

Tags: Marketing, Sales, tricks

13 Mar 08 e-Marketing Trick: Use sounds!

Future of Internet Marketing- Emerging Trends

According to trend watchers of Internet Marketing, the near future will see websites getting more personalized as they cater to niche markets and consumers. Internet marketing through audio newsletters will become a more convenient tool for the target audience. An audio file can be placed with an html code easily. Herein the experts also foresee enhanced usage of podcasts, personalized and interactive audio newsletters and WebPages.

How Does Audio Work

If you are selling products and services on your website, you can simply add audio onto your sales letter. People tend to retain sounds more readily in their memory than the material they read. Reading material is cold and impersonal, whereas well-spoken words are warmer and more personal. It is easier to influence your prospective customers through your audio.

Popularity: 8%

Tags: Marketing, Sales, tricks

11 Mar 08 Magic Articles

Marketing Without Selling (true secrets by articlemarketingmagic)

All we want to run successful and really monetized e-marketing business. It’s always good, but may vary from good enough to really fresh-and-impossible. That’s what I call real marketing. Not just making soemthing like an others, but make it unique, stylish! This article is about how to write articles - not just an average article like millions on the web, but really catchy and groovy article. Solutions provided by Fireligh studios. 

One of the keys to successful Article Marketing is to never deliver a sales pitch. A good article will inform, inspire, entertain, or instruct. It will never promote your product or service directly.

 

Indirect marketing is marketing that delivers a message that is direct to the need of the reader, but which is independent of your business.

A signature line at the bottom drops a discreet invitation to check out what you can offer. It does it more as an afterthought, “Oh, and by the way, just in case you are interested, this is who I am, what I do, and where you can find me to learn even more.”

This kind of marketing has tremendous power. See, people LIKE people who are generous and kind. When you take the time to inform objectively, they respond to that. A good marketing article always presents facts from an objective point of view. It offers good information about ALL of the choices, not just the one you offer, and explains why different choices might be right for different situations.

When you give someone information that helps them think “Ah-ha! I get it now!”, or which makes them laugh, gives them a moment of warmth, or accurately instructs them in what they need to know, you have given them a gift. It helps them to feel that you have their well-being at heart. Everyone likes to feel that about someone whom they need to trust to deliver on their word.

Some no-nos with article marketing are:

• Including a link to your products or affiliate items in the text of the article.
• Writing articles about your products only.
• Telling people why your product is better.
• Anything else that is a blatant ad instead of objective information.

Drop your signature line at the bottom. Make it informative, and compelling, but do not make it a pushy sales pitch either. Just leave it there for them if they want it. Some will. Some won’t. Those who do follow it though will be higher quality traffic than those from search engines, because they already feel they know you a little – and that is a powerful advantage.

Indirect marketing takes a bit more subtlety and patience than direct marketing, but it yields a rich return in time, and continues to reward you year after year.

Popularity: 8%

Tags: Marketing, Sales, tricks