Atomic Email Marketing Blog ePochta.ru

This is a story about ordinary guy from ordinary city who nowadays makes over 100K $ per month… It’s unbelievable, but it’s truth! He really inspires me, guys!

In the 1980’s, Jeremy Shoemaker’s mom purchased an Apple IIc. Schoemaker found it amazing! He began to write simple programs on the Apple, mostly consisting of repeating test messages that said, “My mom is cool.”

1995-Schoemaker was an appliance salesman at Sears when a customer offered him a job at an ISP in Moline, IL. He was known to have “computer skills” as he spent most of his free time at work playing games. “I knew nothing about the Internet and had a very limited knowledge of computers.” The ISP had only Linux based terminals so Schoemaker had to quickly learn system software, web server management and mail system management.

Schoemaker compares those early days of educations to a “karate kid experience.” “I thought it was all pointless hard work, but in hindsight, I could see that over the course of two years, I had gained the foundation of a very useful skill set.” He also witnessed the birth of the Internet. Working at the ISP also demonstrated to him how much money could be earned in a number s game with a market place as big as the Internet.

He left the ISP and went to college at a time when there was no such thing as spam or phishing schemes on the Internet. In college, Schoemaker founded his first business making Macintosh gaming sites. Those early sites became very popular and allowed him to practice his skills, focus his talents and avoid ever completing a college degree.

“I didn’t go to class much and instead was taking calls from companies wanting to advertise on my site. All these places had newly created on-line advertising budgets. With on-line advertising, they could see instant and direct returns from their advertising dollar.”

“With the help of my wife and her stable income as a physician, I was able to make a break from corporate life and start ShoeMoney Media Group.” From the company’s inception, Schoemaker has embraced the mantra, “prioritize potentially profitable projects.” He is constantly generating new ideas for sites, programs and marketing, channeling energy into those that truly have the potential for long-term traffic and revenue.

The International Marketing Organisation warns!

One of the main reasons why many small businesses fail, is that they get too many new customers. What’s that I hear you say? You thought you were supposed to get new customers. Well yes, you do want to get new customers, but only if they come back and buy from you at least 5 times. Let me explain what I mean.

Each time you market to a new customer it costs you money. This is known as your acquisition cost. To calculate your acquisition cost, you need to workout the cost of your marketing, (i.e. the cost of your ad or commercial) and then divide that by the number of people who buy from you as a result of your marketing. Note that we’re only interested in the how many people buy from you, not how many come into your store.

What many people don’t realises, is that their acquisition cost is normally greater, than the money that customer will spend with you on a first time sale. In fact, in the average business you need to bring each customer back at least 5 times before you begin to make a profit on them.

For example, let’s look at a bakery. Now if a bakery spends $300 per week on advertising, and then as a result gets 30 new customers, their acquisition cost per customer is $10. Now if each new customer spends $5 when they come in, and of that only $2.50 was profit and $2.50 was hard cost, that bakery has actually lost $5 on each new customer. If of those 30 new customers, 20 never came back, the bakery has actually lost $100 on that marketing campaign.

Understand that the average business needs to bring a customer back at least 5 times, before they start to make a profit from that client. But amazingly enough, the average business spends 6 times more trying to get a new customer to come in to their business, than they do trying to get an existing customer to come back.

So what’s the answer? Spending more time and effort on marketing to get your existing customers to come back, and less on getting new customers through your door.

Here are 9 most powerful marketing advices ever. Many successful compaigns in whole world follow them with pleasure! Let’s start:

1. Stage a protest for “good customer service.” Imagine what would happen if you had picketers outside your place of business with picket signs that read something like, “We’re protesting good customer service at this location!” or “This place is full of nice people interested in customers!” First, you’ll get noticed. Second, you may get coverage by the local media.

2. Conduct a random act of kindness. Pay the toll for the car behind yours and ask the toll collector to give your business card to them, telling them you paid their toll. Sure this is a crapshoot, but it’s imaginative and you never know who might be on the road. It’s a low-cost guerrilla marketing tactic that has imagination written all over it.

3. Nominate yourself for an award. Look around the internet. Ask your local chamber of commerce. There are many awards given by many organizations that accept self-nominations. Once you’re nominated, publicize it with a press release. Prospects love “award winning” people and businesses.

4. Award a “Customer of the Month” award and have many, many winners. Customers like attention, especially if they’re in a special group. Award a plaque or certificate; these won’t get thrown away and will remain at your customer’s place of business as a reminder of their relationship with you.

5. Tie yourself to a news event or current event covered by the newspaper. Find a news story and issue a press release to publications, radio stations and television stations, offering yourself as an expert to comment on a related subject. It’s one of the best ways to get free PR. Remember to use your imagination here. Just watch the news and do a reverse analysis.

6. Provide special attention to trade-show attendees the night before a trade show you’re attending. Stand out from the crowd at trade shows by hanging door hangers on hotel room doors at designated trade-show hotels, offering a hook and an announcement or a special offer. Leave bags of candies, aspirin, insole pads for shoes or maybe a cloth carry bag to collect trade show information in. Your competition isn’t doing this. You’ll stand out, you’ll be noticed, and you’ll definitely be thanked if you put yourself in front of your prospect again.

7. Hold a wacky contest. The beauty of contests is threefold. You can announce the contest to your prospects, customers and the media. You can then announce the winners to the media and hopefully get press each time. Have multiple winners to delight multiple customers. Contests can be fun, wacky and imaginative: a messy desk contest, ugly tie contest, pet/owner look-alike contest, etc.

8. Create a funky holiday. Today is “Orange Hair Day,” or “Wear Army Fatigue Day,” or “Give Ice Cream to a Friend Day.” These are made up and from a brainstorm session. Your holiday that cross promotes your business, service or products is only limited by your imagination. Don’t forget to publicize it, announce it, market it over and over, and have fun with it. You’ll get noticed and people will grow to expect it if you do it on a frequent basis. Plus it’ll make so much fun to everyone in your company!

9. Create a unique association. This is a little bit more of an undertaking, but imagine appealing to a target group, getting members, receiving paid subscriptions, offering a set of benefits, and being at the center of attention. Many associations have been created with this in mind and to market a business. Get creative here.

My friends, it’s a good suggestions for succesful business compaigns. I only advice you to try this and you’ll not be disappointed! See you soon with fresh marketing news and tips.

While not right for everyone, there’s one method of marketing on the internet that is overlooked by many…affiliate marketing.

One of the more prolific ( and most successful) affiliate marketing systems available today is the one from Amazon.com. In your travels around the web, I’m sure you’ve seen something like the bar to the right more than a few times.

This has turned into a very successful marketing tool for Amazon, because the legions of people spending time, money and effort promoting and marketing their products only get paid when a sale is made.

“Sure, Dave,” I hear you saying, “I already know all of this. What does that have to do with me?”

If you’re not using affiliate marketing with your online business, you should. And if you don’t think your online business is compatible with affiliate marketing, you haven’t spent enough time “outside the box” while thinking it over.

If you sell a product (as Amazon does), then affiliate marketing seems obvious, but if you sell a service you can still take advantage of the power of affiliate marketing, because what you’re really selling is your expertise.

So why not write an ebook in your area of expertise?

This isn’t the frightening prospect you think it is. True, you may want to hire a professional writer to put your knowledge into the proper form, but it will take less time than you think, and accomplish several things:

1. It will increase your standing as an “authority” in your field.
2. It will lead people to your website that might not otherwise find it.
3. It will lead to an additional revenue stream!

When it comes time to start up your affiliate program, there are services available that take care of the process for you, with Clickbank being one of the largest. After that, you can also let your present customers know through your regular email newsletter that an affiliate program is now available, giving them the opportunity to make money while promoting your product.

This can lead to an increase in sales, because the best salesperson you can have is a satisfied customer.

Here’s my question for you…have you used affiliate marketing, and what were your results?

Most people have an image of “sales” as the process of convincing someone to conduct trade with you, whether you’re selling a product or providing a service…and that’s the wrong way to look at it.

Effective sales is the process of solving problems.

In 1938, the Dr. Roy Plunkett discoverd Teflon while working for Du Pont. Full-scale production of Teflon took another ten years to get going, and even then it was only for industrial applications. Then, in the early 1950′s, a Frenchman named Marc Gregoire (who was using Teflon to prevent his fishing lines from sticking) heard his wife complaining that there was nothing like Teflon to keep her pots and pans from sticking.

Gregoire formed the Tefal company to make Teflon coated pans in 1955, and it would be hard to find a kitchen that doesn’t contain at least one today.

When he started selling his product, did he advertise the industrial uses? Did he spread the word about the new process? No, he focused on how his wife’s idea solved a problem.

• Problem: Washing pots and pans is hard work.

• Solution: Teflon pots and pans make it easier and faster.

He sold over a million in the first year alone.

When constructing your sales pitch, explain why buying from you will solve a problem for the customer. Yes, this seems like very basic advice, but spend some time watching television, listening to the radio and paying attention to internet and email marketing. You’ll be amazed by the number of ads you see or hear that don’t address this simple aspect of sales.

No one knows what problems you can solve for customers better than you…so tell them.

The internet provides some of the most exciting sales and marketing opportunities in the world today. However, even this long after the advent of internet sales, there are still those that spend quite a lot of time on their product or service and forget one of the simplest rules of sales when it comes time to sell it. When putting together your marketing message (any kind of sales, whether it be online or off), this rule always applies.

You have to ask for the sale.

It doesn’t matter how well-written your sales message is, how wonderful your product or service is, or how your price point compares to competing products or services, those that clearly ask for the sale and make it easy for the customer to say yes will always see a higher conversion rate than those that don’t. It’s called the “call to action”, and it can make or break you.

• “Order before midnight tonight!”
• “Supplies are limited, order today!”
• “Click here to download your package.”
• “Visit our website at (your website here) and place your order now!”

These are all examples of calls to action, and your sales message needs a call to action to be effective, and you should make it as simple as possible for the customer to take that action. If you’re marketing on the internet, give your customers an easy, straightforward, internet-based way to make their purchase from the email or webpage your call to action is located on, whether it be an order form, a link to a purchase page, or an email address “for more information or to place your order”.

There are people that want to buy your product or service…they’re just waiting to be asked to, so make sure you do ask.