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All About Off Page SEO

I’ve talked about on-page SEO tactics, so now it’s time to describe some off page ones. Enjoy and use this for sure! 

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs).  And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

  There are two kinds of SEO, on page and off page.  This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live.  These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?  Read lower, my friend! 

Friday’s ebook give away is coming. All subscribers will get it FREE. Get fresh precious ebooks every week! Stay subscribed. And now, some fresh and useful rules for everyone who’s in SEO, keen on SEO or just want to start. Enjoy! 

All About On Page SEO

When it comes to doing business online, you will soon discover that it’s all about the traffic.  Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture.  After all, what good is a website when there’s no one there to see its pages?  How successful will your digital products be if no one would be able to know about them?  Who will avail of your services when no one will get exposed to their existence? 

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live.  Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself. 

This is what on page search engine optimization (SEO) is all about.  It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website.  80% of your traffic would come from the many search engines in the World Wide Web.  If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will return a link to Authorize.net as the first non-sponsored response.

Why?

There are quite a few reasons, all of which are covered under the umbrella term of SEO, or Search Engine Optimiztion, and SEO is something an online business cannot afford to ignore. SEO basics can be learned relatively easily, but to do it well (and with good results) is something that takes a specialist’s touch. However, this doesn’t mean you can’t take steps to improve your search engine placement.

• Your keywords should be well chosen…you may not want to compete for search results with the keyword “credit card processing”…try to choose keywords with less competition that are still relevant.
• Your url and website title should include your keywords.
• You should use “header” tags on your page (<H1>), making sure your keywords are included in the header.
• Backlinks, or links to your page on other pages, are also vitally important to your search engine performance.

All of this sounds simple if you understand basic website construction, and it looks like Greek if you don’t. However, even if you use a freelance web developer, there are some things you can do to optimize your SEO.

• Make sure your keywords are included in your page or post titles.
• If you’re using a blog, make sure you leave comments on other blogs in your niché, linking back to your website. (In some cases, these will count as backlinks. In all cases, it increases the chance of the blog owner linking to your website…as long as your comments are useful.)
• Become active in online forums that are relevant to your keywords, making sure your forum signature contains a link to your website.
• Actively seek out link exchanges with relevant websites.

These are very simple, basic steps anyone can take to improve their search engine results ranking. Are these steps enough? Not in the slightest. But if you’re new to the concept of SEO, they are a start.