Atomic Email Marketing Blog ePochta.ru

Hey guys,

AtomPark proudly announces successful SMS message delivery to Bermuda Triangle, also known as Devil’s Triangle. All sent – all delivered, no losses Seems like boats and planes are more interesting to Devil than our messages… Now our service covers all internet-connected places on Earth, and global SMS delivery rate is close to 100%.

Atomic SMS Sender Key Features

Atomic SMS Sender has a secure and intuitive web-based interface with functionality in mind with the following key features:

• Personalization – set each message to include the name of the recipient
• Dynamic sender ID – originator company name or telephone number can be set dynamically (without prior registration)
• 3 free SMS or more (upon request) to try our service
• Scheduling SMS sending (necessary when your recipient is located in time zone other than Latvia)
• Quick text messaging
• Mass SMS sending by groups
• SMS Character Counter
• Sending speed is more than 200 SMS/sec
• Text message validity period to 48 hours
• Delivery reports on sent and delivered text messages

SMS Marketing

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any
SMS campaign, there are four basic steps that should be followed:

Set your objectives

[What are you trying to achieve with the campaign?]

Determine the measurement criteria

[Will this be sales, responses, calls received etc.]

Decide on a benchmark

[How are you going to compare your success? – against prior campaigns, competition?]

Select the right measurement tools to achieve what you have decided you need to achieve!

SMS marketing

“Email is personal.

SMS is more personal.”

Although an email reaches the individual directly, is cheap, convenient and fast – this is where
the similarities between email and SMS come to an end.
Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for
recipients to stop receiving messages – even if they do know who the sender is. The deletion
process for an SMS is also longer and more tedious than for an email.
People are therefore far more conscious of unwanted SMS messages than they are of
traditional email Spam. It is AtomPark’s strongest recommendation that anyone engaging in any type of SMS marketing ensures that tacit permission has been given by the recipient to receive information.

SMS Marketing

A text message is typically read within 15 minutes
and responded to within 60 minutes. With over
300 million wireless lines in the U.S. alone, mobile
marketing’s potential for success has never been
greater. But how do you get started and make
the most of SMS marketing?

Here are some extra important SMS Marketing tips and tricks to help you!

* In 2009, U.S. cell phone subscribers sent and received on average 390 text messages per month, compared to making 230 voice calls a month, according to the Mobile Business Statistics.
* Between the ages of 12 – 45 will send 60% more text messages than make voice calls.
* Currently 1/3 of the world has mobile internet access, which is twice as many as the number of internet-connected PCs.
* 60% of the world’s population is expected to have access to the Internet through a mobile device in 1 year!
* Mobile web technologies allow us to provide location-specific resources to users.
* Development of mobile websites and mobile applications is very different from their desktop counterparts, and requires specialized knowledge of the platform.
* Two thirds of mobile phone users are subscribers of SMS text messaging.” What does that translate to? Approximately 2.1 billion people are actively text messaging today (according to mobile statistics 2009)
* There are two times as many active sms users as are active users of email
* In the U.S. alone, over 450 billion sms text messages were sent in 2009
* On Average text messages are read within 4 minutes compared to 48 hours with email.
* While 65% of e-mail is spam, less than 10% of SMS is spam
* 62% say they use text messaging to communicate with friends
* 55% say they use it to communicate with their clients, customers and partners

Mobile and SMS Marketing 2010

Mobile marketing was redefined in 2009 – literally. In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends.

SMS Marketing

You can find #1 – #4 stories here.

Success Story #5 – TV launches SMS-based marketing campaign

Trouble TV, a UK teen channel is using an SMS-based relationship marketing campaign. The campaign encourages viewers of Trouble TV and visitors to its web site (www.trouble.co.uk) to send in by text message, a promotional code that appears on screen every hour between 12pm and 5pm for a two-week period. Participants are entered into a daily draw, with prizes including mobile phones. (This relationship marketing approach also works well with radio).