SMS Marketing

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any
SMS campaign, there are four basic steps that should be followed:

Set your objectives

[What are you trying to achieve with the campaign?]

Determine the measurement criteria

[Will this be sales, responses, calls received etc.]

Decide on a benchmark

[How are you going to compare your success? – against prior campaigns, competition?]

Select the right measurement tools to achieve what you have decided you need to achieve!

SMS marketing

“Email is personal.

SMS is more personal.”

Although an email reaches the individual directly, is cheap, convenient and fast – this is where
the similarities between email and SMS come to an end.
Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for
recipients to stop receiving messages – even if they do know who the sender is. The deletion
process for an SMS is also longer and more tedious than for an email.
People are therefore far more conscious of unwanted SMS messages than they are of
traditional email Spam. It is AtomPark’s strongest recommendation that anyone engaging in any type of SMS marketing ensures that tacit permission has been given by the recipient to receive information.

SMS Marketing

A text message is typically read within 15 minutes
and responded to within 60 minutes. With over
300 million wireless lines in the U.S. alone, mobile
marketing’s potential for success has never been
greater. But how do you get started and make
the most of SMS marketing?

Here are some extra important SMS Marketing tips and tricks to help you!

* In 2009, U.S. cell phone subscribers sent and received on average 390 text messages per month, compared to making 230 voice calls a month, according to the Mobile Business Statistics.
* Between the ages of 12 – 45 will send 60% more text messages than make voice calls.
* Currently 1/3 of the world has mobile internet access, which is twice as many as the number of internet-connected PCs.
* 60% of the world’s population is expected to have access to the Internet through a mobile device in 1 year!
* Mobile web technologies allow us to provide location-specific resources to users.
* Development of mobile websites and mobile applications is very different from their desktop counterparts, and requires specialized knowledge of the platform.
* Two thirds of mobile phone users are subscribers of SMS text messaging.” What does that translate to? Approximately 2.1 billion people are actively text messaging today (according to mobile statistics 2009)
* There are two times as many active sms users as are active users of email
* In the U.S. alone, over 450 billion sms text messages were sent in 2009
* On Average text messages are read within 4 minutes compared to 48 hours with email.
* While 65% of e-mail is spam, less than 10% of SMS is spam
* 62% say they use text messaging to communicate with friends
* 55% say they use it to communicate with their clients, customers and partners

Mobile and SMS Marketing 2010

Mobile marketing was redefined in 2009 – literally. In November, the Mobile Marketing Association updated the definition to “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

Describing mobile marketing as a set of practices reflects how it has changed in 2009 and where it is headed in 2010. To understand, it helps to consider the following few trends.

SMS Marketing

You can find #1 – #4 stories here.

Success Story #5 – TV launches SMS-based marketing campaign

Trouble TV, a UK teen channel is using an SMS-based relationship marketing campaign. The campaign encourages viewers of Trouble TV and visitors to its web site (www.trouble.co.uk) to send in by text message, a promotional code that appears on screen every hour between 12pm and 5pm for a two-week period. Participants are entered into a daily draw, with prizes including mobile phones. (This relationship marketing approach also works well with radio).

Marketing Success

Good day my friends! I’d like to post here real success stories that are related to SMS marketing and our software.These case studies are real.   They are excellent for generating or improving SMS marketing ideas for your business.

Success Story #1 – Dunkin Donuts

A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it.
As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond to advertisements displayed on store notice boards, billboards and on the radio.
By sending a short message to the published numbers, users receive an immediate reply featuring a free gift coupon or special offer exchangeable at local outlets.
Sales were reportedly up 9% within the first three weeks of the campaign. By enticing consumers to request special offers, Dunkin Donuts ensures that they achieve a great consumer push without running the risk of breaking down the client relationship by contributing to the wealth of ’spam’. SMS is the perfect way to tap into a vast market of mobile phone users in an environment plagued by a lack of standardization and interconnections.
By ensuring that the power of the SMS medium is put to good use in an ethical way and one which doesn’t encroach upon users’ privacy is something which was key to the success of campaigns such as this one with Dunkin Donuts.
And Dunkin Donuts’ Italian franchisee GianLuigi Contin says that the SMS marketing solution has been a positive brand-building experience: “We are directly reaching our targets with a message they can understand. Cellular coupons are not cute promotions, rather they are serious marketing tools that not only extend the brand but are also directed towards the people we want to reach.”