Atomic Email Marketing Blog ePochta.ru

7 Assets of Successful Social Media Enterpreneur

Hi friends,

Starting with 2010 is the time for Email Marketing and Social Media salvation. Becoming leader in Email Marketing gives you +1000 handicap for Social Media success, and other way round. We’ve talked much about email marketing strategies, success stories, tips and tricks, and it’s real pleasure for me to talk sometimes about social media as something really unique. Today I’d like to provide 7 assets of successful Social Media enterpreneur.  So let’s start!

Hi folks,

As we all know, small business is still dependent on waifs and strays of economic recession. That’s why usage of social media and social network channels is leveled off. On the other hand, expectations among social media users (I mean small business owners and managers) are changed. AtomPark Software is great example of revolution in this area, as we started running AtomPark’s social media channels and groups (such as Facebook group) just after the recession. Please find small business and social media statistics 2009-2010 below – sources, usage, achievements and accomplishments included.

Social Media and Small Business Statistics 2010 - Sources of Social Media and Usage

Oops! Mistake!

First part and the beginning of this article can be found here.

Mistake 3: Offering too much or too little choice

Offering audiences too much choice for communicating with them creates noise. For example, if they receive the same information via Twitter, LinkedIn, email marketing, online groups, and your newsletter, at some point they will tune out and potentially miss important new information.

Offering too little choice is just as problematic. For example, many organizers now use Facebook to advertise events and contests to the exclusion of traditional websites and advertising. However, the assumption that “everybody” is on Facebook—or that everyone who is on Facebook and needs the information will receive it—is flawed.

AtomPark Software Facebook Community

Hey folks,

First-off, let’s discuss traditions and basics. As we all know, Email Marketing has more traditions and its history is older and deeper, rather than Social Media’s. What we have now is a rebirth of Email Marketing and uprising of Social Media. E-marketing’s old-school vs. new-school. Many names, one happening.

AtomPark Software Twitter Account

History tells us that we are always going to get positive effect by mixing oldies and traditions with something fresh and new. And I’m not talking about Email Marketing, or just marketing, at all – just check Mercedes-Benz SLS AMG as great example of such combination.

I would like to announce 20 Steps you should go through before mixing Email Marketing with Social Media. Some of them are easy, some not. Anyway, our math is Email Marketing + Social Media = YES!

Please enjoy!

1. If we add “share this” links to an email, pointing at sites like Twitter and Facebook, do we have the kind of email content people will actually want to share?

Such links give people a way to share, but not a reason to do so. That’s the bigger issue.