Atomic Email Marketing Blog ePochta.ru

We all know how important social media websites and social networks are. This is a comfortable place for all of web surfers. Such social networks like Facebook or Twitter became a home page for so many users. Nowadays internet is not just checking websites, it’s more like checking your social networking profile for all the news, info and updates you want and need. So what does that mean? Just one thing – you should make your leads and potential customers feel comfortable while you stay in touch with them. This means you should choose their communication channels, period.

Here I prepared 5 steps on how to build Email and SMS list by using social media websites and social networks. Please enjoy!

Hey guys,

Hope you’re doing well. I just have stumbled upon a very interesting chart which shows the top social media websites for link-sharing and linking to your content. As we all know content (posts, messages) is the most important part of all social networks, and this is how it’s used to link to your websites and your own content. I’ll keep it short, so check the chart below.

Thanks to Marketingprofs.com

Timing techniques

Hey guys,

Here are some great techniques on how to set right timing for your email campaign messages to encourage your subscribers to share them via all kinds of social media channels (like Twitter, Facebook, LinkedIn, and much more). On the one hand – it’s all about content, but it’s not! It’s more about the way and a time you send your messages. Please read more for 3 timing and sharing techniques of email marketing in 2011.

1. Think about things from your subscriber’s perspective: This is marketing 101 but it’s especially important when getting your messages out at the right time. Think about who the message is going to and what the message is suggesting. For example, sending a business related offer on a Saturday night isn’t going to get you much response or shares on the social networks. Time your messages for when your prospects are not only likely to check email but likely to take action on it as well.

2. Send messages consistently: Consistent messages sent at the same basic time each week or each month will help your audience know what to expect. Picture it this way – if Jack Customer likes your content and shares it on Twitter one week, he’ll be looking for your content the next week so he can do the same. In time, your audience will come to look forward to your messages as a source of social media content.

3. Survey your customers for better timing: We often say that each email marketing list is different, but you won’t know how different until you ask. Consider running a poll that includes questions about their email usage and social media usage. You can use the feedback in order to time your email messages better.

200 Algorithms of Google - Social Rank

Hi friends,

Google equals power, so as Facebook and Twitter. So does it mean that we’ll have a clash of media and search titans in 2011? Google is known as the most individual and independent search engine that changes its algorithms and analyzing processes quite often. The news is Google recently stated that they have over 200 factors in the ranking algorithm and each one of the factors may have several variations within each as well.  Now with one of these factors being ‘social rank’  how much of an affect does social have on rankings?

Google Algorithms – …To Serve and Protect. Does it mean that you won’t be able to kill two birds with one stone – promote your products via Social Network and promote your website in Google via ‘Social Network’-SEO to promote your products then?

1. The fact that audience has the control starts to sink in.
   

   Social Media Trends 2010

2. Social media will get real budgets.
3. Social media will be integrated to overall marketing activities.
4. Social media ROI will become important.
5. Brands start to use listening platforms to monitor the conversations.
6. Social media will reach behind corporate firewalls.
7. Customer service and interaction with businesses becomes social.
8. Measuring online activities and their effect on offline sales will become increasingly important.
9. Media will fragment even more and smaller communities can be hyper-targeted.
10. Social networks chatter will be incorporated into CRM systems.
11. More sales will originate from social media contacts (B2B and B2C).
12. Mobile Marketing will reach tops of social media.
13. All search will be real-time. Web, blogs, social networks.
14. Real-time will be the right time. Delays will cost customers.
15. People will use more social networks’ messaging instead of regular email and IM.
16. First large scale successful augmented reality applications.
17. Campaigns will get more dynamic, spanning from offline to actionable social channels.
18. Social networks will become more commercial.
19. Ads will be more interactive and connected to social networks.
20. The home page for internet users will be social network’s profile page.
21. Facebook will grow to 700 million?
22. Shopping will be integrated into social networking sites.
23. Email Marketing boost because of integrated social media technologies.