Atomic Email Marketing Blog ePochta.ru

Personal branding 2011

Hi friends,

Hope you’re doing really well. Let’s talk about about popularity, glory and everything in between. Here are top 11 personal-branding trends for 2011, first-5 in the first part of this article. These great promotion ideas will keep you visible as you grow in your marketing career (affiliate marketing, email marketing, e-business). Quick tip: for 2011, video is a primary focus and plays a major role in most of these 11 trends below.

Please enjoy!

Social Media Trends for 2011

Hi friends,

Hope all is well! Today is the day to talk about social media trends for 2011. Social Media Optimization, as a part of Internet Marketing, is a key to success for online business in 2011. Actually it was a key to success in 2010 too.What I want to say is – on the one hand all marketers are once again looking at how they can regain and grow market share, on the other – in contrast, these same marketing professionals are faced with a growing population of digitally-oriented consumers who are connected 24/7 / 365, increasingly immune to the marketing practices of the last decade and are exposed to anywhere from 300 to 3,000 individual marketing message every day.

So, where are marketers and online entrepreneurs putting investments in 2011?

Here’s my thoughts about it!

Hi folks,

As we all know, small business is still dependent on waifs and strays of economic recession. That’s why usage of social media and social network channels is leveled off. On the other hand, expectations among social media users (I mean small business owners and managers) are changed. AtomPark Software is great example of revolution in this area, as we started running AtomPark’s social media channels and groups (such as Facebook group) just after the recession. Please find small business and social media statistics 2009-2010 below – sources, usage, achievements and accomplishments included.

Social Media and Small Business Statistics 2010 - Sources of Social Media and Usage

Mistakes...

Hey folks,

Here are few mistakes that businesses commit in using social media platforms for their marketing communications (i.e. for us it’s email marketing software niche). Well, don’t be afraid to make these mistakes, ’cause the best thing is that solutions to solve or to prevent these mistakes are included below.

Mistake 1: Failing to consider the audience first

Jumping on the latest, greatest communication bandwagon without first asking, “Who is my audience and is [insert new media platform here] the best way to reach them?” is the leading cause of ineffective marketing communications. That social media lacks an entry barrier (i.e., it’s easy and cheap) magnifies the problem; even marketers who should know better are led astray.

Without understanding your audience’s needs, expectations, and preferences, you can make only guesses about how best to reach them.

1. The fact that audience has the control starts to sink in.
   

   Social Media Trends 2010

2. Social media will get real budgets.
3. Social media will be integrated to overall marketing activities.
4. Social media ROI will become important.
5. Brands start to use listening platforms to monitor the conversations.
6. Social media will reach behind corporate firewalls.
7. Customer service and interaction with businesses becomes social.
8. Measuring online activities and their effect on offline sales will become increasingly important.
9. Media will fragment even more and smaller communities can be hyper-targeted.
10. Social networks chatter will be incorporated into CRM systems.
11. More sales will originate from social media contacts (B2B and B2C).
12. Mobile Marketing will reach tops of social media.
13. All search will be real-time. Web, blogs, social networks.
14. Real-time will be the right time. Delays will cost customers.
15. People will use more social networks’ messaging instead of regular email and IM.
16. First large scale successful augmented reality applications.
17. Campaigns will get more dynamic, spanning from offline to actionable social channels.
18. Social networks will become more commercial.
19. Ads will be more interactive and connected to social networks.
20. The home page for internet users will be social network’s profile page.
21. Facebook will grow to 700 million?
22. Shopping will be integrated into social networking sites.
23. Email Marketing boost because of integrated social media technologies.

Email Marketing and Social Media Cocktail

Email Marketing and Social Media Marketing – two parts of one business! Best fit each other in money making and lead generating. It’s email marketing for social media, and social media for email marketing. Let’s combine these two different topics this time and see what’s the best technique to generate leads!

An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI).

According to the study of over 380 executives …