Atomic Email Marketing Blog ePochta.ru

Part 2. See “Email Marketing Techniques 2010 – Email Design Tricks. Part 1″  here!

Additional info on email marketing – Top Email Marketing Software Solutions

7. Subject lines — this is only a test
Did you know only 25 percent of marketers are testing subject lines on a regular basis? If you’re not constantly testing, you’re missing opportunities to find out which ones maximize opens and conversions.

Before you test, make sure that your subject line is relevant to the call-to-action in your email. Subject line studies by Alchemy Worx and other groups have shown that using a subject line with 72 or more characters gives added relevance, increasing click through and conversion. Likewise, by going with a subject line that’s 60 characters or less, the open rate will tend to increase.

The area between 60 and 72 has been shown to be a “dead zone.”

Refurbished iPhone

When shopping for a refurbished item, whether you’re in the market for a brand new iPhone or a Fridge, it’s crucial to know exactly what you’re getting into, not just what you’re getting. The type of retailer you’re dealing with can be every bit as important as the make and model of the product. To find out where to find goods and electronics and what to expect, read on.

“But mine is just a small business,” you might answer when asked about establishing a web presence for your enterprise.

But what Zakk says is – it’s crisis now and it’s hard to make real money by real products, so you better try to establish your own online store, or, as I love to say – conquer the Web!

Though such a reply is expected, it is often justified with facts. The truth of the matter is, even if your business is not big enough to warrant a Fortune 100 citation, it will greatly benefit from all the advantages that the World Wide Web can offer. Turning down those advice to acquire your own domain name and to create a website under a professional web hosting service can cost you immeasurable losses you may not even realize.

Let us take a look at 10 compelling reasons why you should avail yourself of a well positioned web presence in this, the digital age.