Statistics is the greatest human invention and the most powerful marketing tool. During my researches I’ve found top 14 most horrible words for all customers. So if you’re professional businessman – you should check it for yourself and learn them! Let’s start, my friend!

1. Price

This may be one of those “unavoidable terms” and in fact is one that seems to be expected in ecommerce sites, however, it might be worth testing different terms, or leaving it out completely (instead of saying “Price: $xxx” consider just listing the price as “$xxx”). Again, this depends on the site.

2. Cost

Again, possibly another unavoidable term on an ecommerce site, but one that is worth testing.

3. Sign

Do you ask your customers to “Sign In”? If so, you could be scaring them away before they ever complete a sale. If you must speak in terms like that, consider phrases such as “Log in”, “For your convenience, enter your details below”, “For faster checkout, enter your information below”.

(”Sign in”)

4. Buy

Do you have buttons on your site that say “Buy Now”? Consider altering those to something more friendly such as “Add to Cart”, “Add to Bag”, “Put in My Cart”. I’ve even heard conversion tests show that a phrase such as “Proceed to checkout” works (but have not tested it personally).

5. Expensive

Just a bad word, everywhere, not only in marketing

6. Deal

Instead of saying “weekly deals” “monthly deals” etc… consider rephrasing to use the word “Sales” or “Specials” instead. The word “deals” could imply the products on the site might be considered “cheap”. On the contrary, listing some products as deals could cause other consumers to think the rest of the products must be “overpriced” ordinarily. The ultimate perception is in the eye of the consumer.

7. Sold

Do you list products as “Sold Out”? If so, consider rewording to say “Out of Stock”, “Not Available”, or removing the product from your catalog totally until it becomes available again.

8. Charge

Do you say things like “Charge Information”, “Charge Card”, “Charge Your Account”, etc…? If so, consider rewording to something more user friendly such as “Billing Information”, “Credit Card”, etc…

9. Try

When cross selling products, do you say things like “Try these other products you may like”? If so, consider rewording to something like “Other items of similar interest”, “Other products you may also like” etc…

10. Bad

Examples of usage you want to avoid are “Bad Login” and “Bad Credit Card Number”. Reword to read “Incorrect Login” or “Invalid Credit Card Number”.

11. Lose

Under the right circumstances, saying “You cannot lose” or “You have nothing to Lose” might mean you have already lost. Rephrase to state a bullet list of customer benefits from the product instead.

12. Complicated

Instead of describing a product as “not complicated” say it’s “easy to use”

13. Risk

Risk is just another bad word, like an Expensive one. Only racers and superheroes love risk

14. Obligation

Watch out for the double whammy “Risk Free No Obligation” statements.

Here are 9 most powerful marketing advices ever. Many successful compaigns in whole world follow them with pleasure! Let’s start:

1. Stage a protest for “good customer service.” Imagine what would happen if you had picketers outside your place of business with picket signs that read something like, “We’re protesting good customer service at this location!” or “This place is full of nice people interested in customers!” First, you’ll get noticed. Second, you may get coverage by the local media.

2. Conduct a random act of kindness. Pay the toll for the car behind yours and ask the toll collector to give your business card to them, telling them you paid their toll. Sure this is a crapshoot, but it’s imaginative and you never know who might be on the road. It’s a low-cost guerrilla marketing tactic that has imagination written all over it.

3. Nominate yourself for an award. Look around the internet. Ask your local chamber of commerce. There are many awards given by many organizations that accept self-nominations. Once you’re nominated, publicize it with a press release. Prospects love “award winning” people and businesses.

4. Award a “Customer of the Month” award and have many, many winners. Customers like attention, especially if they’re in a special group. Award a plaque or certificate; these won’t get thrown away and will remain at your customer’s place of business as a reminder of their relationship with you.

5. Tie yourself to a news event or current event covered by the newspaper. Find a news story and issue a press release to publications, radio stations and television stations, offering yourself as an expert to comment on a related subject. It’s one of the best ways to get free PR. Remember to use your imagination here. Just watch the news and do a reverse analysis.

6. Provide special attention to trade-show attendees the night before a trade show you’re attending. Stand out from the crowd at trade shows by hanging door hangers on hotel room doors at designated trade-show hotels, offering a hook and an announcement or a special offer. Leave bags of candies, aspirin, insole pads for shoes or maybe a cloth carry bag to collect trade show information in. Your competition isn’t doing this. You’ll stand out, you’ll be noticed, and you’ll definitely be thanked if you put yourself in front of your prospect again.

7. Hold a wacky contest. The beauty of contests is threefold. You can announce the contest to your prospects, customers and the media. You can then announce the winners to the media and hopefully get press each time. Have multiple winners to delight multiple customers. Contests can be fun, wacky and imaginative: a messy desk contest, ugly tie contest, pet/owner look-alike contest, etc.

8. Create a funky holiday. Today is “Orange Hair Day,” or “Wear Army Fatigue Day,” or “Give Ice Cream to a Friend Day.” These are made up and from a brainstorm session. Your holiday that cross promotes your business, service or products is only limited by your imagination. Don’t forget to publicize it, announce it, market it over and over, and have fun with it. You’ll get noticed and people will grow to expect it if you do it on a frequent basis. Plus it’ll make so much fun to everyone in your company!

9. Create a unique association. This is a little bit more of an undertaking, but imagine appealing to a target group, getting members, receiving paid subscriptions, offering a set of benefits, and being at the center of attention. Many associations have been created with this in mind and to market a business. Get creative here.

My friends, it’s a good suggestions for succesful business compaigns. I only advice you to try this and you’ll not be disappointed! See you soon with fresh marketing news and tips.