01 Mar 08 Trick: Try different places for your link in newsletters!
The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort.
That’s why you’d try some new placements, pal!
Segment your list or, if you can’t segment, use consecutive issues to vary the placement of standard links. Monitor click-through rates closely to determine which link works best in a certain position, and in which position a link works best.
*** By my mind, the best place for link is after the whole text, so people could really get all the information in your newsletter and then fully check your link without disturbing by the upcoming text after that ( example below ). Try this!
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Tags: business, mail marketing, trick
Reader's Comments
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I will keep that in mind for my next newsletter. Thanks! But if the newsletter is long, I think its fine to include the link in 2-3 places as some of the readers might not like to go through the complete text.
very useful info. thanks! will try it !
or get away from it (newsletter!)
though, if the content is long (and sometimes boring) it is good to have some link to click on
I havent started sending newsletters yet. but will surely keep this in mind when i do so.
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