http://www.massmailsoftware.com/php/rss.php?to=home E-mail marketing software, tips and tricks en-us Copyright (c) 2001-2004 AtomPark Software. All rights reserved. http://www.massmailsoftware.com/ezine/rss.htm 11 Feb 2004 19:20:26 GMT 11 Feb 2004 19:20:26 GMT ezine@massmailsoftware.com (Alisa Elohina) ezine@massmailsoftware.com (Alisa Elohina) http://www.massmailsoftware.com/php/rss.php?to=2004-04-28 If you are doing online marketing, then you are constantly searching for a way to make more sales. There are basically two ways to do this. The first one is to increase your reach, target audience, subscribers base, etc. The second way is to increase your conversion rate. Actually, you should try to do both, but getting a high conversion rate is a very important goal and comes first. It's not very easy to do, that's for sure, but there are five simple concepts you should learn about the conversion rate. http://www.massmailsoftware.com/php/rss.php?to=2004-04-21 So you have a mailing list with thousands of e-mail addresses. You send out messages and sales trickle in. You are happy. Hey, you could probably double, even triple sales with the same e-mail list, only if you did list segmentation. What the heck is list segmentation? Very simple http://www.massmailsoftware.com/php/rss.php?to=2004-04-14 E-mail is the perfect media for direct marketing. Compared to regular mail, it is about hundred times cheaper. Yet, few companies manage to run a truly successful direct marketing campaign, according to Paul Soltoff. Paul has been in business of direct marketing for the past 20 years. Now he is a chief executive officer of SendTec, Inc., the parent company of DirectNet Advertising (DNA) and iFactz http://www.massmailsoftware.com/php/rss.php?to=2004-04-07 What do keywords have to do with e-mail marketing? Actually, a lot http://www.massmailsoftware.com/php/rss.php?to=2004-03-31 Words you should and should not use in e-mail advertising campaigns