Archive for August, 2010
comments 20.08.2010 Paul Shuteyev @ Email Marketing, Internet Marketing Strategies, Marketing

Email Marketing 2010 – New Basics of Email Marketing Campaigns. Part 2.

Here is the second part of Email Marketing Basics 2010 – next 5 email marketing tricks and tips. Please enjoy! 1. Keep image sizes small. If you’re including photos or other graphics, keep the individual image size to 72 dpi (dots per inch). They will look good and sharp while helping you keep your file […]

comments 17.08.2010 Paul Shuteyev @ Email Marketing, Internet Marketing Strategies, Marketing

Email Marketing 2010 – New Basics of Email Marketing Campaigns. Part 1.

Creating impression is the cornerstone of success in everyone’s life. The same is true for your e-mail marketing campaigns – no matter what business you are in. The placement of elements on the page, the font choice, even the colors you use all create an impression before your prospect reads a single word of text. […]

comments 09.08.2010 Paul Shuteyev @ Email Marketing News, Internet Marketing Strategies, Marketing

SMS Marketing 2010 – 4 Steps to Measure SMS Marketing Campaign

Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any SMS campaign, there are four basic steps that should be followed: Set your objectives [What are you trying to achieve with the campaign?] Determine the measurement criteria [Will this be sales, responses, calls received etc.] Decide on […]

comments 04.08.2010 Paul Shuteyev @ Email Marketing News, Internet Marketing Strategies, Marketing

SMS Marketing 2010 – 5 Golden Rules of Permission Based SMS Marketing

“Email is personal. SMS is more personal.” Although an email reaches the individual directly, is cheap, convenient and fast – this is where the similarities between email and SMS come to an end. Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for recipients to stop receiving messages – […]