General


comments 18.03.2008 Paul Shuteyev @ General, Marketing

Humor: Tips of a hi-end worker!

  It’s dark when you drive to and from work. You see a good looking person and know it is a visitor. You sat at the same desk for 4 years and worked for three different companies. Your resume is on a diskette in your pocket. You learn about your layoff on CNN. Your biggest […]

comments 14.03.2008 Paul Shuteyev @ General

Perfect Mail-Marketing Tactics

When you’re using email to market your product or services your content should contain three basic elements: 1.It should be useful and/or informative for the reader 2.It should give something of value in terms of promotional offer on your product/services 3.It should low-sell your product/services You can create the articles yourself, using themes that match […]

comments 12.03.2008 Paul Shuteyev @ General

Marketing trick: Shock technics

Shock in marketing Shock is sometimes used by marketers to sell entertainment, news, and various products. In retailing it works by first getting the consumer’s attention, then the sales pitch is applied.   It may be exaggerated, gory, disgusting, and in very bad taste socially, but the technique is meant to make sales. Note the […]

comments 09.03.2008 Paul Shuteyev @ General

37 tips of a Real Graphic Designer!

The Real Graphic Design Rules 1. Your fonts will default to the worst possible font available on the machine you are showing your work on. 2. The less time you have the more useless your computer will become. 3. If you have two versions of a photo, the wrong one will make its way to […]

comments 07.03.2008 Paul Shuteyev @ General

10+4 Marketing horror-words

Statistics is the greatest human invention and the most powerful marketing tool. During my researches I’ve found top 14 most horrible words for all customers. So if you’re professional businessman – you should check it for yourself and learn them! Let’s start, my friend! 1. Price This may be one of those “unavoidable terms” and […]

comments 06.03.2008 Paul Shuteyev @ General

Top 10 Marketing Fails

Check these 10 most funny and silly marketing fails in history! :)))))))) 10. Chevrolet Nova didn’t do well in Spanish speaking countries … Nova means ‘No Go’ … 9. Bacardi concocted a fruity drink with the name ‘Pavian’ to suggest French chic … but ‘Pavian’ means ‘baboon’ in German. 8. A peanut-packed chocolate bar targeted […]

comments 03.03.2008 Paul Shuteyev @ General

Humor: Joke up your director!

You definitely work in Marketing, if: 10. You lecture the neighborhood kids selling lemonade on ways to improve their look-to-buy ratio. 9. You get all excited when it’s Saturday so you can wear casual clothes to work. 8. You refer to the tomatoes grown in your garden as “deliverables.” 7. You find you really need […]