General


comments 06.03.2008 Paul Shuteyev @ General

Top 10 Marketing Fails

Check these 10 most funny and silly marketing fails in history! :)))))))) 10. Chevrolet Nova didn’t do well in Spanish speaking countries … Nova means ‘No Go’ … 9. Bacardi concocted a fruity drink with the name ‘Pavian’ to suggest French chic … but ‘Pavian’ means ‘baboon’ in German. 8. A peanut-packed chocolate bar targeted […]

comments 03.03.2008 Paul Shuteyev @ General

Humor: Joke up your director!

You definitely work in Marketing, if: 10. You lecture the neighborhood kids selling lemonade on ways to improve their look-to-buy ratio. 9. You get all excited when it’s Saturday so you can wear casual clothes to work. 8. You refer to the tomatoes grown in your garden as “deliverables.” 7. You find you really need […]

comments 01.03.2008 Paul Shuteyev @ General

Trick: Try different places for your link in newsletters!

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. That’s why you’d try some new placements, pal! Segment your list or, if you can’t segment, use […]