General


comments 03.03.2008 Paul Shuteyev @ General

Humor: Joke up your director!

You definitely work in Marketing, if: 10. You lecture the neighborhood kids selling lemonade on ways to improve their look-to-buy ratio. 9. You get all excited when it’s Saturday so you can wear casual clothes to work. 8. You refer to the tomatoes grown in your garden as “deliverables.” 7. You find you really need […]

comments 01.03.2008 Paul Shuteyev @ General

Trick: Try different places for your link in newsletters!

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. That’s why you’d try some new placements, pal! Segment your list or, if you can’t segment, use […]