Email Marketing 2010 – Email Statistics Report – Forecast for 2010-2014
Hope you’re doing really well. As we all know, email account is something constant for us nowadays, and it’s as personal and unique as your phone number. Email correspondance is the normal way for corporate information exchange. Here is a short excerpt from Email Statistics Report with a Forecast for 2010-2014. Hope you enjoy reading!
- The number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014.
- In 2010, 75% of all email accounts will belong to consumers, and 25% to corporate users. This ratio is expected to stay fairly constant over the next four years, with corporate email accounts growing slightly to about 26% of the total number of accounts by 2014.
- The majority of email accounts, today, are free or low-cost consumer ISP/Webmail accounts.
- The average number of email accounts per user ratio is expected to remain even at roughly 1.6 accounts per user over the next four years.
- Geographically, in 2010, the majority of email users are located in Asia/Pacific (47%). Europe accounts for about 23% of all users, North America has about 14%, and the Rest of the World has around 16% of all users.
- In 2010, the typical corporate user sends and receives about 110 messages daily. Roughly 18% of emails received is spam, comprising both actual spam and “graymail” (i.e. unwanted newsletters, alerts, etc.).
- While users mostly see spam as an annoyance, for corporations it is a considerable expense. According to our projections, a typical 1,000-user organization can spend upwards of $3.0 million a year to fight and manage spam.
- Instant Messaging (IM) is also growing in popularity with both corporate and consumer users, we estimate that there will be nearly 2.4 billion IM accounts worldwide in 2010, growing to just over 3.5 billion by 2014.
- Social Networking has seen explosive growth in the last 18 months and by year-end 2010 we expect to see nearly 2.2 billion social networking accounts worldwide comprising both consumer and business accounts. By 2014 this is expected to grow to nearly 3.7 billion accounts worldwide.
- Wireless email accounts including both enterprise and consumer accounts total about 307 million in 2010, and will grow rapidly over the next four years to 1.4 billion accounts worldwide.