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    Latest news, current events, and much more from the field of marketing.

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    18.10.2019
    Mobile coupon. Old marketing method to increase ROI today

    Sometimes you can hear that SMS marketing is dead. Don’t believe these gossips. Mobile marketing is not only alive, and can bring high ROI. Read the article and know how to create a successful campaign before holiday using a mobile coupon.

    Email Marketing – Cost effective solution for Small Businesses

    The guest of our blog – Kevin George, Head Monk – Marketing, tells how to handle the major problems small businesses faces in marketing: lack of resources, a thin stream of prospects owing to limited brand recognition, tight purse strings, shorthanded in the workforce. In the article, you’ll know why and how email marketing can help solve these difficulties.

    12.06.2009
    Craiglist Advertising Techniques 2009: Advertising vs. Spamming

    Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing […]

    20.02.2008
    Marketing, Branding, Public Relations and Advertising

    Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion. This goes back to what I’ve said before…lead your customers to form an […]

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    12.06.2009
    Craiglist Advertising Techniques 2009: Advertising vs. Spamming

    Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing […]

    20.02.2008
    Marketing, Branding, Public Relations and Advertising

    Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion. This goes back to what I’ve said before…lead your customers to form an […]

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