Posts Tagged "advertising"

The guest of our blog – Kevin George, Head Monk – Marketing, tells how to handle the major problems small businesses faces in marketing: lack of resources, a thin stream of prospects owing to limited brand recognition, tight purse strings, shorthanded in the workforce. In the article, you’ll know why and how email marketing can help solve these difficulties.

Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of […]

Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more […]

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using […]

Sheryl Crow’s hit song “Soak Up The Sun” has a wonderful line in it that we can take a lesson from. “It’s not getting what you want, it’s wanting what you’ve got.” This is a definite key to peace and happiness, and it should also be a cornerstone of your marketing campaign. Your potential customers […]

There’s one word that can carry quite a bit of power when used as part of your marketing message: “Free”. Admittedly, “free” doesn’t carry the weight it used to. With everyone reaching the point of becoming over-saturated with marketing messages, something that has the word “free” attached to it has almost become a turn-off…especially online. […]