Massmailsoftware Blog

One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters. Here we are going to tell you some tips how to send bulk emails without spamming.

Mass mailing is a very important tool in your marketing strategy. With its help brands are able to communicate with customers and to convey your values. But whatever you do, you need to remember about main email marketing rules, such as compliance with the law spam and spam rules. Read this article, and you will know what is canspam and how to create your strategy due to marketing regulations. Email marketing rules you need to follow There is a number of laws governing email that guide the use of email marketing for commercial purposes. It’s the U.S. CAN-SPAM act, the […]

The words you use directly affect your mailing results. So, let’s consider how to get rid of spam words to reduce spam complaints and increase the deliverability of your emails in your next email campaigns.

The Email database is a fundament of a mass mailing campaign. We prepare the test to help you to check whether your email list is high-quality. Furthermore, we give some tips how to improve it.