Massmailsoftware Blog

  You’ve spent time building a targeted mailing list. Your creative team writes great email newsletters. But there is a problem with the deliverability of your email. The reason can be in an invalid contact database. That’s why you have to improve your email lists management. When you send out an email campaign, the mailbox providers run an initial set of validation checks. This is called an email reputation check. What factors determine the reputation of the sender   And they are a bit like email credit checks, which are influenced by: Domain or IP blacklisted; Frequency of bulk mailings; […]

  In the case you use a new domain where no mailings have been ever launched previously, or a domain that has not been used for a long time, you need to warm it up. The truth is that when you start sending email campaigns with a new domain or new IP addresses, email services consider you to be an untrustworthy sender. That’s why you need to warm up email domain to improve your reputation and avoid getting into spam. What’s warming up email domain   Warming up email domain means a gradual (within 4-6 weeks) increase in the power […]

Mass mailing is one of the most powerful branding tools out there. Whether it’s a small business or a multi-million dollar corporation, with departments in every country. The development of a company name is equally important in the first and second case. And your main task as a marketer is to be able to deliver timely and relevant information to your audience. Another question is how to do it effectively and what is needed for this. We studied what influences the behavior of the reader, what elements of the letter encourage him to active interaction and decided to share with […]

Hey guys, Hope you’re doing super! Small and midsize companies (SMB, small and midsize businesses) are the best email marketing players. Do you want to know why? Because such companies are really interested in customers, leads (check our latest Lead Extractor) – they make their email campaigns as perfect as they can. I call it Passionate Email Marketing. Such companies can’t just throw money on huge email campaigns, so they run email campaigns with maximum interest and participation. Here you can find SMB’s email list building statistics and newsletter optimization statistics. Please enjoy and see what works for the most […]