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    Latest news, current events, and much more from the field of marketing.

    email marketing personalization

    17.08.2020
    Personalization in cold emails. Warm ice of recipients’ hearts

    Personalization is commonly used for mass mailing to current clients. But what about cold emails? It is also a great opportunity to use email personalization. Users left personal data without any doubts and it is easy to get them. In this article, we tell how to add personalization in a cold email campaign.

    20.06.2011
    Top 4 Mailing Types You Should Contact Your Subscribers With in 2011

    Greetings guys, Hope you’re doing well! Summer is up, sun is shining, and so should your email campaigns, really. Today I would like to provide you with the top 4 mailing types you should include in your email campaigns in 2011. Combining these types will let you to boost your conversion rates and satisfy your subscribers (yes, you will not bother your subscribers any more – you will satisfy them with useful information and make sales¬†simultaneously). Let’s start! I will keep the tips and the whole top short, making it easy-2-follow. Here are Top 4 mailing types you should contact […]

    22.01.2008
    Hello “Customer” Isn’t Effective In Email Marketing

    Email marketing can be one of the most effective ways of improving your business, but there’s one simple step you can take to improve how your email campaign is received. Whenever possible, address your customer by their name. Simple, right? Unfortunately, it’s not obvious to quite a few online marketers. Everyone has received basic spam email marketing messages in their inbox, and most of the time it’s either a generic message, or a message that addresses someone by name…just not yours. This is why using your customer’s name can make you stand out from everyone else. When you say “Listen […]

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    22.01.2008
    Hello “Customer” Isn’t Effective In Email Marketing

    Email marketing can be one of the most effective ways of improving your business, but there’s one simple step you can take to improve how your email campaign is received. Whenever possible, address your customer by their name. Simple, right? Unfortunately, it’s not obvious to quite a few online marketers. Everyone has received basic spam email marketing messages in their inbox, and most of the time it’s either a generic message, or a message that addresses someone by name…just not yours. This is why using your customer’s name can make you stand out from everyone else. When you say “Listen […]

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