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    Latest news, current events, and much more from the field of marketing.

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    20.09.2021
    How to send bulk emails without getting blacklisted

    One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters. Here we are going to tell you some tips how to send bulk emails without spamming.

    14.12.2020
    4 Tips on How to Add Background Images in Email Template

    Images are great attention-catchers and it’s extremely important to use them the right way. When it comes to backgrounds, you get additional layering possibilities and you can place the key message on top of background images. Read the article to learn basic tips on how to implement background images in a newsletter.

    16.11.2018
    How to generate leads from your website

    There is only one REAL rule of online lead generation (whether from your website or from outside sources) – add value to customers. That’s all. Are we done here? Well – not so fast! The first question that I would want to ask after hearing such statement is WHY? Why adding value to customers should be the only rule of an online lead generation? The second question is just as crucial: HOW to generate leads by adding value to the customers?

    06.10.2009
    Email Marketing Ideas to Incorporate with Your Atomic Sender Campaigns.

    Emphasize with Words Not Exclamation Marks In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command. While preparing an e-mail for a marketing campaign we suggest the following: Not to use exclamation marks in the email content. If you feel the need to use an exclamation point, reread and redo the sentence […]

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    16.11.2018
    How to generate leads from your website

    There is only one REAL rule of online lead generation (whether from your website or from outside sources) – add value to customers. That’s all. Are we done here? Well – not so fast! The first question that I would want to ask after hearing such statement is WHY? Why adding value to customers should be the only rule of an online lead generation? The second question is just as crucial: HOW to generate leads by adding value to the customers?

    06.10.2009
    Email Marketing Ideas to Incorporate with Your Atomic Sender Campaigns.

    Emphasize with Words Not Exclamation Marks In order to emphasize a point or express urgency most people will immediately think of adding an exclamation mark to the end of a sentence. Studies show, however, that exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance of what’s already in the content or be heard as a command. While preparing an e-mail for a marketing campaign we suggest the following: Not to use exclamation marks in the email content. If you feel the need to use an exclamation point, reread and redo the sentence […]

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