Posts Tagged "Marketing"


comments 02.03.2008 Paul Shuteyev @ Email Marketing News, Marketing, Sales

Most stupid marketing trick on Ebay ever!

A guy selling nothing on eBay is promoting it as the dumbest eBay auction ever. Since the idea isn’t new (nothing has been sold on eBay before, as even he admits), it may just live up to the claim. The seller writes: Rather than put up some arbitrary item that’s worthless and intangible, I figured […]

comments 29.02.2008 Paul Shuteyev @ Marketing, Sales

9 Crazy Marketing Tricks

Here are 9 most powerful marketing advices ever. Many successful compaigns in whole world follow them with pleasure! Let’s start: 1. Stage a protest for “good customer service.” Imagine what would happen if you had picketers outside your place of business with picket signs that read something like, “We’re protesting good customer service at this […]

comments 21.02.2008 Dave Hughes @ Email Marketing, Marketing

Successful Marketing Is Stressful

I’ve mentioned before that the process of sales can be boiled down to solving problems. Seth Godin has a great angle on this idea: That thing you’re marketing… Does it add to stress or take it away? Is it stressful to talk about it? Buy it? Get rid of it? Is it more stressful not […]

comments 20.02.2008 Dave Hughes @ Email Marketing, Marketing, Sales

Marketing, Branding, Public Relations and Advertising

Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more […]

comments 06.02.2008 Dave Hughes @ Email Marketing, Sales

Spend It To Make It

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using […]

comments 31.01.2008 Dave Hughes @ Email Marketing

Should A Blog Be Part Of Your Marketing Plan?

In answer to the question “Should a blog be part of your marketing plan?” the answer is yes. There are millions of blogs on the internet today; most are of the personal variety, with the blogger writing about what they did that day or their favorite television show. But blogs are increasingly becoming a part […]

comments 24.01.2008 Dave Hughes @ Email Marketing, Sales

It’s Not Getting What You Want…

Sheryl Crow’s hit song “Soak Up The Sun” has a wonderful line in it that we can take a lesson from. “It’s not getting what you want, it’s wanting what you’ve got.” This is a definite key to peace and happiness, and it should also be a cornerstone of your marketing campaign. Your potential customers […]