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TurkSplit-test (also known as A/B test)
We’ve added one more feature — the split-test (also known as A/B test). This is a method of marketing research, the essence of which is that one group is compared to a set of elements of the test group. Change one or more parameters in order to determine a modification that improves your target figure of email opens and responses.
The split-test was developed specifically for those who are interested in boosting their mailing results and want to improve the quality of their messagess. It consists of two phases:
- First, several email variants are sent to a small part of the list (usually up to 20%). After a certain period of time, the winning variant is determined (for example, the email with the highest number of click-throughs).
- Then, after the winner is determined, the winning email is sent to the rest of the list.
Test parameters 
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"A" email creation 
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Copy data 
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"B" email creation 
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Сhecking data before sending 
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Email-winner 
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