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Split-test (also known as A/B test)

We’ve added one more feature — the split-test (also known as A/B test). This is a method of marketing research, the essence of which is that one group is compared to a set of elements of the test group. Change one or more parameters in order to determine a modification that improves your target figure of email opens and responses.

The split-test was developed specifically for those who are interested in boosting their mailing results and want to improve the quality of their messagess. It consists of two phases:

  • First, several email variants are sent to a small part of the list (usually up to 20%). After a certain period of time, the winning variant is determined (for example, the email with the highest number of click-throughs).
  • Then, after the winner is determined, the winning email is sent to the rest of the list.

Test parameters

Test parameters

"A" email creation

A-email creation

Copy data

Copy data

"B" email creation

B-email creation

Сhecking data before sending

Сhecking data before sending

Email-winner

Email-winner