Automating mailing list management

There are two different ways of send a group mail for your mailing list members - using Outlook or using specialized mass mailing software. The former is acceptable when the number of the recipients does not exceed one hundred and you do not want to personalize the messages. The latter is more powerful and flexible. Professional bulk mail sending software supports unlimited number of recipiens, basic list management routines and email personalization (personalized email looks like a regular mail sent to one user from another. It is strongly recommended to use this feature in order to increase the conversion ratio).

No, I will use Outlook to send mail